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jordanquan25

Pragmatic Linguistics and Everyday Conversations: A Comprehensive Guide | Everyday Speech - 0 views

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    This article is a helpful guide that dives into everyday conversations and their connection to pragmatic linguistics. Pragmatic linguistics specifically focuses on social cues and aspects of language that such as meanings, norms, and nonverbal communication cues. This article is valuable for anyone looking to work on social and communicational skills, or wants to understand the language aspect of it.
Lara Cowell

The Center for Advanced Research on Language Acquisition (CARLA): Pragmatics and Speech... - 1 views

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    An important area of the field of second/foreign language teaching and learning is pragmatics -- the appropriate use of language in conducting speech acts such as apologizing, requesting, complimenting, refusing, thanking. Meaning is not just encoded in word semantics alone, but is affected by the situation, the speaker and the listener.A speech act is, according to linguist Kent Bach, "the performance of several acts at once, distinguished by different aspects of the speaker's intention: there is the act of saying something, what one does in saying it, such as requesting or promising, and how one is trying to affect one's audience". Speech acts can be broken down into 3 levels: 1. locutionary: saying something 2. illocutionary: the speaker's intent in performing the act. For example, if the locutionary act in an interaction is the question "Is there any salt?" the implied illocutionary request is "Can someone pass the salt to me?"; 3. In some instances, there's a third perlocutionary level: the act's effect on the feelings, thoughts or actions of either the speaker or the listener, e.g., inspiring, persuading or deterring. The Center for Advanced Research on Language Acquisition (CARLA) at University of Minnesota provides a collection of descriptions of speech acts, as revealed through empirical research. The material is designed to help language teachers and advanced learners to be more aware of the sociocultural use of the language they are teaching or learning. These speech acts include: Apologies Complaints Compliments/Responses Greetings Invitations Refusals Requests Thanks
Lara Cowell

Natural Language Processing ft. Siri - 0 views

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    Siri uses a variety of advanced machine learning technologies to be able to understand your command and return a response - primarily natural language processing (NLP) and speech recognition. NLP primarily focuses on allowing computers to understand and communicate in human language. In terms of programming, languages are split up into three categories - syntax, semantics, and pragmatics. Whereas syntax describes the structure and composition of the phrases, semantics provide meaning for the syntactic elements. Pragmatics, on the other hand, refers to the composition and context in which the phrase is used.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Lara Cowell

Can Talk Therapy Help Persons with Schizophrenia? - 0 views

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    Schizophrenia is a very disabling psychiatric illness affecting about 2 to 3 million Americans. Contrary to popular perception, it has nothing to do with a "split personality." Schizophrenia is a chronic brain disorder involving "positive" and "negative" symptoms. Positive symptoms include hallucinations (hearing voices or seeing visions that aren't real), delusions (fixed false beliefs), and disorganized thinking or speech. A recent study in the Archives of General Psychiatry by Paul Grant, Aaron Beck, and their colleagues found that a modified version of cognitive-behavioral therapy (CBT), a specific type of talk therapy, can produce clinically significant improvement in patients with schizophrenia. Importantly, significant improvement was seen in certain negative symptoms-apathy/avolition (lack of drive)-as well as in positive symptoms. These results are impressive, especially considering that the participants had been ill for an average of 18 years and suffered from severe symptoms. In this study, study participants were divided into two groups. One group received CBT in addition to "standard treatment," which included treatment with antipsychotic medications. The other group received standard treatment alone. CBT has been shown to be effective in a variety of psychiatric illnesses. It uses pragmatic techniques to help a person correct inaccurate or dysfunctional thoughts and emotions by promoting critical comparison of those thoughts with observable facts. For example, if a person believes that he/she is "doing absolutely nothing," one CBT technique would be to encourage the person to keep a detailed diary of daily activities. The therapist would later review this diary with the patient and facts would be compared to perceptions. Homework assignments would include strategies to increase productive activities. In the study mentioned above, the researchers focused CBT "on identifying and promoting concrete goals for improving quality of life and
laureltamayo17

Parents Key in New Measure to Evaluate Language in Children with Autism - 0 views

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    According to the CDC autism spectrum disorder affects 1 in 150 children. The Language Use Inventory (LUI) is a questionnaire for parents about their child's language use in various settings. It focuses on pragmatic language development in everyday interactions. This will help doctors understand ways of identifying language skills in autistic children.
laureltamayo17

Shakespeare play helps children with autism communicate - 0 views

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    14 children with autism spectrum disorder participated in the "Hunter Heartbeat Method" which is a drama-based social skills intervention. The children play games that work on skills like facial emotion recognition, personal space, social improvisation, and pragmatics of dialogue exchange. The games are based on the plot of The Tempest and are taught in a relaxed and playful environment. At the end of the ten week program, children showed better language skills and were able to better recognize facial expressions.
lexiejackson21

Look Who's Talking! All About Child Language Development - 2 views

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    Outlines the importance of early children's language development. It highlights the importance of the four main components to early language development: Phonology, Semantics, Grammar and Pragmatics. This article shows the critical period of first 5 years in development as this is the time that baby's nerve connections are being made and those for speech/communication need to be built early on so that they're inherent to learning.
Lara Cowell

What We Say When We Talk With Dogs - 0 views

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    Sociolinguist Gavin Lamb examines how people use language to build social relationships with non-human beings, like dogs. He cites the research of Alexandra Horowitz, a dog-cognition scientist who studied verbal human-dog interaction. Some interesting findings: 1. Humans use dog-directed parentese for attention-getting, positive-affect, using a higher pitch, like we might for babies/toddlers. 2. Talking to dogs serves as a social lubricant for starting up conversations, or diffusing tense situations with other humans. 3. Asking rhetorical, unanswerable questions, e.g. "What's up, buddy?": an example of phatic communication, which is not information-driven, but which helps establish or maintain social relationships. The language serves a socio-pragmatic, rather than denotative function.
melianicolai22

Does Language Impact Personal Identity? - 1 views

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    I thought was a really interesting and helpful website. The entries are short but you can request access to full articles as well. It has articles on LANGUAGE EFFECTS ON PERSONAL IDENTITY, PROFANITY AND MEDIA, PRAGMATISM OF CURSE WORDS, YOUTH SLANG EXPRESSION AROUND THE WORLD, IMPACTS OF "BAD" ENGLISH, UNCONVENTIONAL PHRASES AND AFRICAN RACE.
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