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Lara Cowell

Cars' Voice-Activated Systems Distract Drivers, Study Finds - 0 views

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    When driving, don't talk to your car - or your phone. That's the underlying message of new neuroscience published Thursday that raises new questions about the safety of voice-activated technology in many new cars. The technology, heralded by many automakers, allows consumers to interact with their phones and their cars by issuing voice commands, rather than pushing buttons on the dashboard or phone. However, research found that the most complicated voice-activated systems, and the vocal and auditory tasks associated with them, can take a motorist's mind off the road for as long as 27 seconds after he or she stops interacting with the system. Even less complex systems can leave the driver distracted for 15 seconds after a motorist disengages. See the article for an embedded .pdf of the full study. But good news: apparently listening to the radio or audiobooks don't pose much distraction.
Alysa Wagatsuma

Top 25 Causes of Car Accidents - 1 views

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    25 reasons for why people get into car accidents and what we can do to avoid them.
Ryan Catalani

Hen: Sweden's new gender neutral pronoun causes controversy. - 0 views

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    "...for many Swedes, gender equality is not enough. Many are pushing for the Nordic nation to be not simply gender-equal but gender-neutral. ... Just days after International Women's Day a new pronoun, hen (pronounced like the bird in English), was added to the online version of the country's National Encyclopedia. ... critics believe it can be psychologically and socially damaging, especially for children ... toddlers cannot weigh arguments for and against linguistic interventions and they do not conceive of or analyze gender roles in the way that adults do ... One Swedish school got rid of its toy cars because boys 'gender-coded' them and ascribed the cars higher status than other toys."
Ryan Catalani

Talking Numbers Counts For Kids' Math Skills : NPR - 1 views

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    "Susan Levine finds that simply repeating the numbers isn't as good as helping kids understand what they mean... "Counting objects and saying, 'Oh, you have four cars: one, two, three, four,' while you point at them - seems to be better," Levine says."
kamailekandiah17

CRAZY-ASS LANGUAGE! - 1 views

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    I would be lying if I told you that this was a really good article. This is actually a badass article about how we use swear words and strong language to emphasize a point in daily conversation. If I were to say, "Wow! That is a really big car!" it does not carry much weight as if I were to say, "Damn! That's a big-ass car!" This article explains how using this kind of language adds a pop of color and richness to our day to day conversations.
matthewmettias18

How will we speak in 100 years? There could be just 600 languages - 0 views

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    Columbia University linguist predicts 600 languages will remain in 2115 This will be due to the movement of people and parents not teaching their children 'native' languages used to particular parts of the world Dr John McWhorter says languages will also likely become more simple Translating tools will not be enough to preserve linguistic diversity Sci-fi visions of the future may focus on soaring skylines and flying cars, but the world in 100 years may not only look different, but sound different too.
Nick Fang

Learning Chinese: Will You Make More Money? - 0 views

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    Last week we learned that China had officially overtaken Japan to become the world's second-biggest economy. Earlier this year, China surpassed Germany as the world's largest exporter, and it recently overtook the United States as the world's largest car market.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
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  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Alex Hino

Essays, Admission Information, Undergraduate Admission, U.Va. - 16 views

  • Any student who has already learned the basics of showing should think about taking a risk on the college essay. What kind of risk? Think about starting an essay with: "I sat in the back of the police car." Or, as in the example (below): " The woman wanted breasts."
  • People wonder if they will be penalized if they do take a risk in an application. They want to know, in other words, if there is any risk in taking a risk. Yes, there is. I can say, however, that my experience in the admissions field has led me to conclude the great majority of admissions officers are an open-minded lot
    • brad hirayama
       
      The line "a Good essay always shows; a weak essay always tells" is a concept that is true in all real life situations.  we learned and had practice with this in acting class (yes acting), that it means a lot more if you show emotion rather than just saying i'm sad or happy.  i find that this is true for college essays too: in order to stand out you need to be the one that make the reader think and invision what you are saying; that is what would make you stand out.
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    • Alex Hino
       
      Appealing to all of the sense through just words seems like a tricky task.
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    I think the best piece of advice from this is to show, not tell. I also like the idea of taking a risk, as long as the topic of choice isn't offensive or makes someone feel uncomfortable.
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    I thought a piece of good advice was to try to stand-out. Use a "hook" to bring the reader in, take risks, and don't conform to what you think the college would want the essay to be written about (Be yourself and show your voice through the writing).
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    I agree with Stephanie, in that I think the best advice is to show and not tell. It seems we are so used to "telling," because of all the analytical papers and what not we write that we sometimes get stuck telling instead of showing. We need to break this habit and start showing and appealing to all five senses in our writing.
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    "We are not looking for students who all think the same way, believe the same thing, or write the same essay". I found that quote very interesting and it shows just how important it is to take risks while writing the essays. By taking a risk it would show that your writing is different and unique.
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    I agree with Kaylin that being yourself is the best way to catch the reader's attention and show your own voice. Colleges don't want to read essays about the generic stories you think they want to hear. Instead they want to read a story coming from memories and thoughts in your head so they can feel as if they know the "real" you instead of the persona put on the paper.
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    "If we are what we eat, we are also what we write." I liked this article because it was basically saying that you have to display your true self in every way that you can through your writing. Trying to stray from being generic and vague. From this article, I know that what makes a good college essay stand out is to not be afraid to use your sensory but then have reason as to why you're using it and don't just simply "tell", let the reader know exactly what's going on in full specifics as much as possible, use a hook that can work in your favor, and lastly remain original and unique.
Lara Cowell

Excuse Me While I Kiss This Guy: the Science of Misheard Lyrics - 1 views

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    "Mondegreen" means a misheard word or phrase that makes sense in your head, but is, in fact, entirely incorrect. Hearing is a two-step process. First, there is the auditory perception itself: the physics of sound waves making their way through your ear and into the auditory cortex of your brain. And then there is the meaning-making: the part where your brain takes the noise and imbues it with significance. That was a car alarm. That's a bird. Mondegreens occur when, somewhere between the sound and the meaning, communication breaks down. You hear the same acoustic information as everyone else, but your brain doesn't interpret it the same way.
samsutherland15

Australian Man Awakes from Coma Speaking Fluent Mandarin (VIDEO) - 0 views

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    @kbendernyc *originally published 09/08/2014 AT 04:45 PM EDT Ben McMahon of Melbourne, Australia, can't remember the serious car accident that left him in a coma for over a week, but what he recalled upon waking up is truly astounding. McMahon awoke from his coma with the ability to speak near-perfect Mandarin, reports .
Lara Cowell

Does Listening to Music While Working Make You Less Productive? - 15 views

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    Research shows that under some conditions, music actually improves our performance, while in other situations music makes it worse - sometimes dangerously so. Absorbing and remembering new information is best done with the music off, suggests a 2010 study published in Applied Cognitive Psychology. Nick Perham, the British researcher who conducted the study, notes that playing music you like can lift your mood and increase your arousal - if you listen to it before getting down to work. But it serves as a distraction from cognitively demanding tasks. Music might enhance performance if a well-practiced expert, e.g. a surgeon, needs to achieve the relaxed focus necessary to execute a job he's done many times before, but not all physicians in the operating room agree re: the benefits of music. A study of anaesthetists suggested that many felt that music distracted them from carrying out their expected tasks. Another study found that singing or listening to music while operating a simulated car increased drivers' mental workload and slowed responses to potential hazards, leading them to scan their visual field less often and to focus instead on the road right in front of them. Other iPod rules drawn from the research: Classical or instrumental music enhances mental performance more than music with lyrics. Music can make rote or routine tasks (think folding laundry or filing papers) less boring and more enjoyable. Runners who listen to music go faster. But when you need to give learning and remembering your full attention, silence is golden.
jushigome17

Why Do We Swear? | World of Psychology - 4 views

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    Swearing expresses many different types of emotions. Kinda like when people use their car horns.
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    This article explores into depth the reason why and when we swear. One reason we swear is to insert a direct emotional component into the discussion to express frustration, anger or surprise. Swearing frees us of the feelings of anger or frustration we hold inside of us and provides an alternative from physical violence. The second use of swearing is in the form of jokes and humor, sex talk, story telling and social commentary. Our word choice is dependent on the people we are surrounded by, the relationship we have with that group of people and the setting of the situation. For example, people are less likely to use swear words in mixed company or in the work place. We are more likely to swear with people of the same gender or with our sexual partners. This article also describes the amount of swearing in our lives.
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    Why do people swear? Why does using a swear word make us feel better? How do we choose which word we use? Luckily for you, the Association of Psychological Science's Perspectives on Psychological Science just published an article that answers these important scientific questions in an article by Timothy Jay (2009).
Lara Cowell

Parts of brain can switch functions | MIT News | Massachusetts Institute of Technology - 0 views

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    When your brain encounters sensory stimuli, such as the scent of your morning coffee or the sound of a honking car, that input gets shuttled to the appropriate brain region for analysis. The coffee aroma goes to the olfactory cortex, while sounds are processed in the auditory cortex. That division of labor suggests that the brain's structure follows a predetermined, genetic blueprint. However, evidence is mounting that brain regions can take over functions they were not genetically destined to perform. In a landmark 1996 study of people blinded early in life, neuroscientists showed that the visual cortex could participate in a nonvisual function - reading Braille. Now, a study from MIT neuroscientists shows that in individuals born blind, parts of the visual cortex are recruited for language processing. The finding suggests that the visual cortex can dramatically change its function - from visual processing to language - and it also appears to overturn the idea that language processing can only occur in highly specialized brain regions that are genetically programmed for language tasks. "Your brain is not a prepackaged kind of thing. It doesn't develop along a fixed trajectory, rather, it's a self-building toolkit. The building process is profoundly influenced by the experiences you have during your development," says Marina Bedny, an MIT postdoctoral associate in the Department of Brain and Cognitive Sciences and lead author of the study, which appears in the Proceedings of the National Academy of Sciences the week of Feb. 28.
Lara Cowell

WPM Invitational | Word Play Masters - 0 views

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    A neologism is a newly-coined word. The website Word Play Masters keeps an archive of humorous neologisms: words created by changing a real word by one letter, in order to give new, witty meanings to existing words. Some examples: 1.Sarchasm : The gulf between the author of sarcastic wit and the person who doesn't get it. 2. Beelzebug (n.) : Satan in the form of a mosquito, that gets into your bedroom at three in the morning and cannot be cast out. 3. Coptimism The irrational hope that the police car behind you is pulling over someone else FYI: This contest is often (incorrectly) attributed to either the Washington Post or Mensa International, but is actually an Internet phenomenon. You can view the present year's winners, and listing of winners dating back to 2010
gabbiegonzales24

BUILDING TRUST IN ARTIFICIAL INTELLIGENCE - 1 views

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    This comprehensive talks about what AI is and where it came from, along with the basics of why it has gained so much success lately. It explores how we can go about trusting this new technology, both in terms of tailored online services like ChatGPT and in terms of bigger machinery such as smart homes, self-driving cars, and more.
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