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I would be lying if I told you that this was a really good article. This is actually a badass article about how we use swear words and strong language to emphasize a point in daily conversation. If I were to say, "Wow! That is a really big car!" it does not carry much weight as if I were to say, "Damn! That's a big-ass car!" This article explains how using this kind of language adds a pop of color and richness to our day to day conversations.