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philiprogers21

Northern Cities Vowel Shift: How Americans in the Great Lakes region are revolutionizin... - 0 views

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    This article talks about different dialects in America and how American dialects are continuing to diverge, primarily with their vowel sounds. In particular, cities in the Great Lakes have been observed as revolutionizing the sound of English. Linguists have observed what's called a "chain shift," where by changing one sound, such as the short "a" sound, would have an effect in changing multiple sounds and therefore altering the Northern Cities dialects. This article goes on to outline the history behind these changes, the unawareness factor people from these cities experience, the racial aspect of how this dialect is diverging, and other points.
Lisa Stewart

Language Log » Flew v. Flied - 1 views

  • Could it be that there's a recent shift in the direction of de-regularization?
  • Could it be that there's a recent shift in the direction of de-regularization?
  • "Three batters later, the bases were loaded for Derek Jeter, but he flew out harmlessly to right field", and commented: I watched the game on tv and I can tell you that Derek's feet stayed firmly rooted on the ground.
Riley Adachi

With Shifts in National Mood Come Shifts in Words We Use, Study Suggests - 0 views

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    In relation to the current election that just passed, it was pretty obvious that there was a huge disconnect between two opposing sides. Words of frustration and anger flooded newsprints and social media. In the past, researchers found that there was a curious phenomenon in known as "positive feedback", which refers to people's tendency to use more positive words than negative words. In recent years, Google Books and the New York Times partnered to disprove this phenomenon. Both major print companies forged through tons of texts and found that 16.2 million of those texts contained negative language. They also found that negative words were used more frequently during times of unemployment, poverty, inflation rates, wartime casualties and political tension. More research has been conducted by psychological scientist including William Hamilton and Mark Liberman. Shockingly, they found that events like these were being triggered more often and positive language has decreased in the last 200 years.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
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  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
dylanpunahou2016

With Shifts in National Mood Come Shifts in Words We Use, Study Suggests - 1 views

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    This article covers a very interesting phenomena; as the national mood changes, the vocabulary people use adjusts to fit the mood. There are a few theories for why this happens- maybe, they say, it's because we're social creatures, and affirmative language promotes group bonding and cooperation. Maybe we inherently privilege positive information. Maybe, optimistically, more good things than bad things happen overall, and the words we use reflect that.
Lara Cowell

Gender and verbs across 100,000 stories: a tidy analysis - 0 views

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    Analyzing the verbs that followed male and female pronouns in 100K stories, the following patterns were observed: 1. Women are more likely to be in the role of victims- "she screams", "she cries", or "she pleads." Men tend to be the aggressor: "he kidnaps" or "he beats". Not all male-oriented terms are negative- many, like "he saves"/"he rescues" are distinctly positive- but almost all are active rather than receptive. 2. There's an old stereotype (that's appeared in works like Game of Thrones and Sherlock Holmes) that "poison is a woman's weapon", and this is supported in our analysis. Female characters are more likely to "poison", "stab", or "kick"; male characters are more likely to "beat", "strangle", or simply "murder" or "kill". Men are moderately more likely to "steal", but much more likely to "rob". 3. Based on this text analysis, a fictional murderer is about 2.5X as likely to be male than female, but in America (and likely elsewhere) murderers are about 9X more likely to be male than female. This means female murderers may be overrepresented in fiction relative to reality. David Robinson, the data scientist who ran the text analysis, offers these questions for future research: 1.Is the shift stronger in some formats or genre than another? We could split the works into films, novels, and TV series, and ask whether these gender roles are equally strong in each. 2. Is the shift different between male- and female- created works? 3. Has the difference changed over time? Some examination indicates the vast majority of these plots come from stories written in the last century, and most of them from the last few decades (not surprising since many are movies or television episodes, and since Wikipedia users are more likely to describe contemporary work). 4. I'd also note that we could expand the analysis to include not only pronouns but first names (e.g. not only "she tells", but "M
kyratran24

The Subtlety of Sound: Accent as a Marker for Culture - 1 views

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    By activating internalized values and norms, accents play a role in the formation and categorization of one's cultural identity, resulting in culturally specific patterned cognition. This article looks at the way accents give rise to cultural shifts in perspective and decision-making within bicultural individuals who have accented English, suggesting that bilinguals adopt cultural values and attitudes associated with their target language and demonstrating that accent alone can affect people's cognition. It highlights the idea of cultural frame-switching in which a person's interpretive frames shift because of the situational cues linked with their bicultural identity.
brixkozuki24

The Language Shift - 0 views

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    This article describes the situation of the language shift in Ireland from Irish Gaelic to English. It discusses the dilemma poets and writers face when choosing to write in the native tongue of the land or English.
Lara Cowell

Our Language Has 'Interesting Little Wrinkles,' Linguist Says - 0 views

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    The meaning of words, and the way we used them, change all the time - and that's OK with linguist John McWhorter of Columbia University. He writes about how the English language has evolved in his new book, Words on the Move: Why English Won't - And Can't - Sit Still (Like Literally). This is a terrific book, by the way, with lots of entertaining examples of language shift, semantic drift, linguistic blending and contracting: perfect read for Words R Us. Highly recommended!
Lara Cowell

Should We All Just Stop Calling 2016 \'The Worst\'? - 0 views

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    Some of the "2016 is awful" rhetoric might be about the way we all consumed the headlines this year. Amy Mitchell, director of Journalism Research at the Pew Research Center, says what we've been witnessing in news consumption trends over the last few years has changed us. "A lot of the shift to digital is presenting a news experience that is more mixed in with other kinds of activities," she says. "You don't necessarily go online looking for news each and every time. Somebody shares it, somebody emails it to you, somebody texts a link. And so many Americans are bumping into the news throughout the course of the day." Nikki Usher, a professor of media and public affairs at George Washington University, calls this recent phenomenon "ambient journalism," or "when you're constantly plugged in through social media and you're constantly online and engaged in some way." And that - that constant bumping into news and online discord, that constant engagement - over time, it becomes an assault. And, Usher says, besides that aggression of immediacy, a lot of the headlines we consumed this year, particularly about the election, pushed a certain narrative: a nation, and even a world, completely and disastrously divided, perhaps beyond repair. "Lots of crappy, bad things happen every year," she says, "but you aren't told over and over again that this just shows us how bad everything is."
Lara Cowell

The Language of Persuasion - 1 views

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    Suppose you are preparing for a potentially contentious meeting with someone with whom you've worked closely for years. She could be a fellow manager you want to convince to support an initiative but whose position in the matter differs from yours: how do you convince that person? While coercion and logic are not effective, "relationship-raising" is. According to a 2002 psychology study by Oriña, Wood, and Simpson, before making a request for change, mention your existing relationship with the other person and any mutually-shared goals/objectives, before delivering your appeal. " Or, in the most streamlined version of the relationship-raising approach, incorporate the pronouns "we," "our," and "us" into the request. The outcome? The relationship partners exposed to this technique shifted significantly in the requested direction. Similarly, in a British longitudinal study of effective professional negotiators, researchers found that the most successful bargainers spent 400% more time looking for areas of mutuality (e.g., shared interests) than did their mediocre counterparts.
Lara Cowell

Can Babies Learn to Read? No, Steinhardt Study Finds - 0 views

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    Can babies learn to read? While parents use DVDs and other media in an attempt to teach their infants to read, these tools don't instill reading skills in babies, a study by researchers at New York University's Steinhardt School of Culture, Education, and Human Development has found. In their study, which appears in the Journal of Educational Psychology, the researchers examined 117 infants, aged nine to 18 months, who were randomly assigned to treatment and control groups. Children in the treatment condition received a baby media product, which included DVDs, word and picture flashcards, and flip books to be used daily over a seven-month period; children in the control condition did not receive these materials from the researchers. Over the course of seven months, the researchers conducted a home visit, four laboratory visits, and monthly assessments of language development. To test children's emerging skills in the laboratory, the researchers examined the capacity to recognize letter names, letter sounds, vocabulary, words identified on sight, and comprehension. A combination of eye-tracking tasks and standardized measures were used to study outcomes at each stage of development. Using a state-of-the art eye-tracking technology, which follows even the slightest eye movements, the researchers were able to closely monitor how the infants distributed their attention and how they shifted their gaze from one location to another when shown specific words and phrases. No discernible differences were observed between the results of the experimental group vs. the control; yet parents of the infants in the experimental group perceived that their children were, in fact, acquiring words. :-)
Lara Cowell

Our Use Of Little Words Can, Uh, Reveal Hidden Interests - 3 views

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    John Pennebacker, a University of Texas-Austin psychologist, found that language could successfully predict speed dating successes, as well as the relative longevity of such matches.. When the language style of two people matched, when they used pronouns, prepositions, articles and so forth in similar ways at similar rates, they were much more likely to end up on a date. "The more similar [they were] across all of these function words, the higher the probability that [they] would go on a date in a speed dating context," Pennebaker says. "And this is even cooler: We can even look at ... a young dating couple... [and] the more similar [they] are ... using this language style matching metric, the more likely [they] will still be dating three months from now." This is not because similar people are attracted to each other, Pennebaker says; people can be very different. It's that when we are around people that we have a genuine interest in, our language subtly shifts. "When two people are paying close attention, they use language in the same way," he says. "And it's one of these things that humans do automatically." Pennebacker also says that by analyzing language, you can easily tell who among two people has power in a relationship, and their relative social status. "It's amazingly simple," Pennebaker says, "Listen to the relative use of the word "I." What you find is completely different from what most people would think. The person with the higher status uses the word "I" less.
shirleylin15

Catherine Jones on what language reveals about us | Life and style | The Observer - 1 views

  • people unconsciously shift their speech and voice style to more closely match those of people in powerful or authoritative positions
  • Similarly, people who are depressed, suicide-prone or experiencing a traumatic event tend to use "I" more
  • Our words express the metaphors which underpin our thinking, which in turn express who we are, our values and our life experience.
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  • reveal many of their values in the metaphors they use
  • senior management teams to describe what they're like when they're working at their best, they often use competitive, sporting metaphors - "we're like a gold medal-winning team" - because winning is important to them
  • teachers and the metaphors are startlingly different - "it's like tending a garden, or bringing up a family" - because nurturing is an important value for this group
  • tone of voice, the pauses in our speech, the role we take in conversations and our use of fillers - for example, "um" or "you know" - to reach many more conclusions
  • older people tend to refer to themselves less often, use more positive emotion words, more future tense verbs and fewer past tense verbs
  • status
  • fewer emotion words and first person singular pronouns we use, the higher our social class.
  • "Freudian slips"
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    What our speech reveals about us
keamyers-rosa15

Too Hot to Function: The Truth Behind Temperature and Cognition - 0 views

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    Have you ever experienced mind-numbing cold? Or have you ever felt like it was so hot you could barely think? Believe it or not, these expressions are more than just idioms. Research shows that shifts in core body temperature caused by extreme heat or cold can have significant effects not only on mood but also on cognition.
Lara Cowell

Being a Better Online Reader - The New Yorker - 0 views

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    The shift from print to digital reading may lead to more than changes in speed and physical processing. It may come at a cost to understanding, analyzing, and evaluating a text. However, research suggests that people can deeply read using digital media: what's needed is self-monitoring, focus, and use of strategies such as annotation, either the old-fashioned way, or digitally. Digital devices in and of themselves may not disrupt the fuller synthesis of deep reading. What does: multitasking on the Internet and distractions caused by hyperlinks. Indeed, some data suggest that, in certain environments and on certain types of tasks, we can read equally well in any format.
Lara Cowell

NPR's Code Switch Blog - 1 views

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    This blog has various articles re: the overlapping themes of race, ethnicity and culture, how they play out in our lives and communities, and how all of this is shifting. Recent posts include the role of Asians in hip-hop, popular media and code-switching.
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