measuring creativity.... "A metric that we have applied is originally based on the famous Torrance Tests of Creative Thinking (TTCT). We compared 437 ad campaigns from 90 leading brands in 10 different FMCG categories in Germany. Using an advertising creativity scale developed from communications researchers at Indiana University in 2007 we evaluated and indexed each campaign's creativity levels.
Specifically, we measured five dimensions of advertising creativity: (1) originality (was the ad original, rare, surprising, unique?); (2) flexibility (does the ad link the product to different ideas, concepts, or subjects?); (3) elaboration (does the ad contain intricate or numerous details?); (4) synthesis (does the ad blend normally unrelated objects or ideas?); and (5) artistic value (does the ad excel visually, verbally, or graphically?). "
Ah, modern life. The way we live now is intrinsically tied to increasingly pervasive technology, our relationship to which could be permanently set to "it's complicated." French graphic designer Jean Jullien presented his own playful take on our ever-evolving connection to gadgets, gizmos, and yes, human interaction for Allo?, currently on display at London's Kemistry Gallery.
"With the many enhancements to mobile devices, multimedia websites, e-books, interactive graphics, and social media, there's no question that the nature of reading has changed during the past decade.
But has the way reading is taught in elementary schools changed as well? And what should teachers be doing to get students ready for the realities of modern reading?"
Academia has lots and lots and lots of systems in place for assuring that credit is always given where credit is due. If you're writing a paper, there are particular ways to cite internet sources-- even tweets and Facebook posts.
But what about on the internet? We know we're supposed to cite sources, but a standardized system hasn't developed, and in the meantime, you could face a lawsuit if you steal someone else's work, even by accident.
Does that mean you can't ever elaborate on someone else's ideas or repeat a little of what someone else said? Of course not. Just use some common sense and always err on the side of caution.