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"The MOOC providers didn't bring about the end of higher education as we knew it, but they did stumble upon a highly-effective marketing funnel with the potential to change the way universities put programs online. This niche is known in higher education as online program management (OPM), and providers who work in this space offer solutions to help universities put their programs online. Now, the MOOC providers are poised to make a dent in the highly-lucrative OPM market."

"I love the Fox as much as the next bearded geek, but the numbers just don't lie: Chrome is breathlessly decimating Firefox's userbase at a breakneck rate. It took Firefox more than four years to prise 20% of the market from Internet Explorer; Chrome did it in almost half that, and is fast approaching 30% in just over three years. Internet Explorer's graph is a little harder to interpret, but it looks like it might have finally turned the corner and stopped hemorrhaging market share."

"For the vendors, when this model works they get a far higher revenue per student that would have been possible with platforms sales or other fee-for-service approaches. As I described in a post about 2U, that company makes $10k - $15k per student per year, whereas an LMS vendor might make $20 per student per year. While 2U is the high end of the market and not all OPM vendors get that kind of revenue, we are talking about several orders of magnitude difference per student."

"Thirty-five" was the answer to the following question posed to a marketing agency's hiring manager: "What is the minimum Klout score a college student can have and still be considered for an internship at your firm?" I immediately went into a state of shock - Shock that Klout has gone mainstream so quickly, and shock because my digital marketing student's Klout scores typically range from 15 to 25. As an instructor, I had to ask myself: "Am I doing everything I could to prepare my students for the real world workplace?"

The UL system has teamed up with the SAS software company of Cary, N.C. and MyEdu, of Austin, Texas, to create a massive data trove that should help make students more marketable to prospective employers and help those companies find the desired types of students. "This partnership allows us to use data to connect the dots," Woodley said. "It allows us to use data to target-market opportunities to our students they may not have known about."

"Instructional designers, trainers and educators have long realized the true value of animated videos as one of the main techniques that should be used to increase the audience's engagement and retention during an eLearning course. Would you be interested in a list of the top animated video software in the eLearning market?"

The dashboard is a highly useful service for marketers to get an idea of their most popular posts and to aggregate performance data over a period of time. It lessens their reliance on third party companies, who often charge for their analytics tools. But is it useful for users, beyond a quick navel gaze? The jury's still out.

"Decisions are only as good as the implementation that results. Marketing isn't a plan, it's a system of feedback loops from the market that need to be adjusted in real-time. It's one thing for politicians to sign a bill into law, but another to ensure that the bill's intentions are actually encoded into the software that powers government."

"Remembering that broad trends are most important in this first-view of data, we can see a big jump in 2017 thus far for international markets for Canvas. It will be interesting to update this view at the end of the year to see if the trend holds, but it is quite clear that Instructure is making Canvas a global LMS."

"Because using social media for marketing is still a relatively young practice, many misconceptions about it continue to float around out there.  Here are 5 that I hear all the time, followed by the truth:"

"Memes are great for relevancy IF you have an obvious tie to the meme OR you're an online pundit whose writing/content basically lives off of commenting about news and other people's ideas. Otherwise they have little brand value."

"Last year on SEOmoz, I published The Content Curation Guide for SEO, which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation."

"The change between models is currently incremental, and there's little urgency to spend bug dollars on another contract and new handset without an urgent replacement need.  We have reached the point of "good enough" and the quality of the handsets is so high, it doesn't have to be replaced each year like a leased car.  In my book, that's a very good thing."

Lani Gunawardena is the co-author of a forthcoming book on global culture and online education. She said some global distance education evangelists tend to assume everybody speaks English and has the same priorities as they do.

As more and more mechanisms are built to provide meme-tracking data on social media campaigns, marketers are able to provide more and more dazzling charts and graphs on reach and impact. Social media memes are a high impact, low cost way to show audience engagement. When that engagement is good, it's great. When that engagement is faux-bad (in the case of Hamm's junk), it's also great. While it's not always possible to demonstrate that audience engagement translates into ratings, or sales, or donations, engagement is a good thing in and of itself, right?

"Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream."

"Static knowledge was useful when the pace of change in the world was slower than it is now. The focus now is on having the ability for lifelong learning and contributing. The internet enables this through the sharing of vast amounts of information and the opportunities for collaboration across the classroom and across the world!"

"Sick of hearing that social media is just a buzzword? Are you looking for hard statistics so that you can prove to your boss that social media is worth the investment? Looking for some pick up lines at the next social media meetup?"

I found this to be helpful in seeing the differences between aggregation and curation.

"In today's post, we're going to explain how you can use these two powerful marketing tactics to improve your social media campaign. Best of all, once you know how to do them, they'll add lots of great content to your pages."

"Seeing Moodle's increased usage prompted us to investigate Moodle further. An interesting thing happens below 2500 FTE; Moodle actually exceeds Blackboard's market  share.  Only after this point do the demographic segments diverge."