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Mathieu Plourde

A Scheduling Conflict: Hootsuite vs. Buffer - 0 views

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    "Hootsuite or Buffer? Buffer or Hootsuite? The question floats around social media circles and comes up time and time again. For me, it's like asking a gamer which is better, an Xbox 360 or a PlayStation 3? Each has its own traits and features, some people will align more with one or the other."
Mathieu Plourde

Social Media Wars Told in 'Game of Thrones' Style [INFOGRAPHIC] - 0 views

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    "Time and time again, social networks put up their defenses to ward off competition from opposing social platforms. Some of those online battles are detailed in this Game of Thrones-themed infographic from social-media management tool HootSuite, which turned Facebook, Twitter, Google, YouTube, LinkedIn, Tumblr and Pinterest into GOT houses."
Mathieu Plourde

Social Media Curation Guide - 0 views

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    "Last year on SEOmoz, I published The Content Curation Guide for SEO, which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation."
Mathieu Plourde

What is your "brand voice" and why does it matter? - MarketingTango - 0 views

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    "What exactly is a brand voice? Adweek puts it succinctly: "When we say brand voice, we mean the authentic personality of your brand. Ask yourself: 'Who would my brand be if it were a real person? What would it sound like?' That is the voice of your brand.""
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