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"Truth is that they're not the sole culprit. Consumerism as a whole is evolving and many businesses are not upgrading or updating value propositions, processes or products. Beyond Millennials, Centennials or any age demographic for that matter, the consumer every brand needs to pay attention to the group I call "Generation-C." This ever-growing group of connected consumers interacts with brands differently and has a rising expectation for on-demand assistance. As Google puts it, these highly-connected, mobile-first consumers are giving rise to "the age of assistance.""

Silicon Valley has wielded its growing political clout at the state Capitol to kill a digital privacy bill that would have given consumers access to information about them being collected online. Had the Right to Know Act become law, California would have been the first state to take direct aim at an online industry that stockpiles and trades in a wide range of personal data about nearly every adult in the United States. In a major defeat for consumer groups and privacy watchdogs, AB 1291 will instead become a two-year bill, effectively putting it into a deep freeze until next year.

"In "The New Multi-screen World: Understanding Cross-Platform Consumer Behavior," we discovered that 90% of people move between devices to accomplish a goal, whether that's on smartphones, PCs, tablets or TV. We set out to learn not just how much of our media consumption happens on screens, but also how we use these multiple devices together, and what that means for the way that businesses connect with consumers."

"People who love making stuff are also critical consumers of the very same stuff they create. Authors read. Chefs eat. Painters go to galleries. Engineers pay attention to the physics of the world around them. Academics read journal articles. "

An unrelenting emphasis on the real-time web simply does not allow for scalable results. It's shortsighted because not all content needs to be consumed in real-time and not all users even prefer it.

"They found that people were not very concerned with credibility for users they already follow, and more concerned with tweets & users they encountered via search. In addition, the results of the study found that people were most concerned with credibility for topics like news, politics, emergencies, and consumer information (product information & reviews)."

Giving students personalized learning experiences is crucial to improving education, and the use of digital tools can make it easier and less time-consuming for teachers to accomplish this. In this webinar you'll learn the top 10 tips on how to give students access to information in the way that best suits them. 

Great background article on big data. Provides lots of consumer examples. Sort of sobering when you see all of the ways our usage is tracked and commodified.

Mobile Commons is the technology behind today's most effective mobile messaging campaigns. We empower brands to increase sales and consumer engagement, and enable organizations to achieve unprecedented results in fundraising, social action and behavior change.

"Millions of Americans who went to college seeking a better future now face crushing debt from student loans-while the industry makes a handsome profit. How a broken system landed so many in this mess."

"New research suggests wearable technology may grow by 46% in the next four years, and that colleges and universities may be among the largest consumer group for the technology in an effort to bolster student living and learning experiences. "

"Teachers see themselves as consumers, putting lawmakers, publishers, and administration in control. However, teacher are designers. Teachers hold an incredible amount of decision-making power. According to Marzano's work, teachers are the number one school-level factor relative to student achievement. So, stop choosing off the shelf. Design-- with your end users in mind."

" In this post, I share ideas on certain types of videos that I've gathered and how educators might use related methods or styles to engage students in constructing and deconstructing media while becoming critical consumers and producers of digital media."

"Being consumed in constant judging leaves us with the feeling of being mediocre or, alternately, with narcissistic pride. Both antithetical perceptions absorb us in the vicious cycle of comparison with friends, family and unknown others. What's most important -- which I wish I had realised in my teens -- is to learn to be comfortable in our own skin."

"Curation is a term that has always referred to the careful selection and pruning of aggregates, such as for a museum or an art exhibition. But the concept in the digital content world means the selection and presentation of these disparate items to help a browser or consumer navigate and select from them. Aggregation without curation is, normally, not very helpful. Curation creates the brand."

Social media is now an active reality for marketers. No longer something to consider as an option, marketers are rapidly increasing their budgets in this space and trying to leverage social media to best connect with consumers. Many marketers believe social media is a low risk, high reward channel. However, these 5 pitfalls will increase your risk and lower the reward, leading you down the path to social mediocrity.

"The process of Big Bang Disruption begins as a series of low-level, often unrelated experiments with different combinations of component technologies. This relative calm may give incumbents the false sense that nothing is happening, or in any event that whatever might be happening is not doing so quickly enough to warrant a competitive response. Yet when the right combination of technologies is assembled and paired with the right business model, takeoff is immediate. Customers from a wide range of segments, including mass market consumers, adopt the disruptor as quickly as its producers can supply it. Market penetration is often nearly instantaneous."

"To help consumers understand the data being collected about them, Acxiom just launched a new website called AboutTheData.com. The site allows you to enter some personal information (name, birthdate, etc.) and discover what marketers think about you. Granted, the site is likely also a way for Axciom to build up its reservoir of data, but it's kind of fun to see what the marketing data says about us."

Today, a survey released by the U.S. PIRG Education Fund shows that 65% of student consumers have opted out of buying a college textbook due to its high price, and of those students, 94% they suffer academically.