Group items tagged

This article talks about how nutrition and the food items that are contained in the product are listed on the side of the product. This article is very interesting because it talks about how many labels over exaggerate exactly how health the product is. "fat free", or "low carb" foods are actually not healthy to eat. It discusses how looks can be deceiving when eating/buying certain products.

This article gives Oprah the name "queen of commercial endorsment." It talks about some of the different endorsements Oprah has made and how succesful they ended up. Not only does she do this with books but people also. I found this article intresting because it talked about how Oprah decided on her own what to talk about and which product, books, people, etc. to discuss. She gets no incentive or money from these writers or product makers. This could be a good explanation for why she is so succesful. People like to know that the recomendations they are getting are with good intentions not only becaus the person is getting paid. People really appreciate that in endorsments.

Dugas shares that in 2004 Citigroup donated $200 million, in a 10-year program to help encourage financial literacy. With financial literacy at an all time low, and financial products continuing to be increasingly difficult to understand, their efforts were very timely. Citibank shares in the belief that it is part of the financial industries responsibility to help educate people toward financial literacy. Financial illiteracy is growing and the need to slow it down is urgent. The article also talks about Citigroup's effort to partner with organizations such as Operation Hope, giving back to the community. The commitment is a long-term investment in the community, Citigroup further encouraged their employee's to volunteer in their communities, sharing their expertise in finance which will help encourage financial literacy.

Literacy is a continuous, multidimensional indicator of proficiency in using written language. This essay reviews several recent books on literacy, and suggests some profound theoretical issues about consumer behavior inspired by a sociocultural perspective on literacy. In particular, ties between literacy and six diverse research programs on consumer behavior are highlighted: responses to persuasion; affect and decision making; the meanings of products and brands; social marketing of health behaviors; consumption, identity, and resistance; and the impact of the internet on consumer behavior. In addition, questions both interesting and troubling about the impact of consumption on literacy are raised in the hope of encouraging future research. (Abstract taken from JSTOR.)

The Article describes jumpstart; a non profit program that provides financial lessons to students and young adults. It acknowledges the serious problems of financial literacy in the US. Jumpstart is a program within most US states and it seems like a very productive and positive enterprise.

Supiano gives us a look at financial literacy programs at universities across the United States. Attracting students to attend the program did not prove difficult, but the problem is, that many sign up, but don't follow through with attending. The program intention is to help students master the basics of budgeting, saving, and not spending beyond their means. College students especially need to understand the implication of irresponsible spending since tuition, fees and housing cost continue to rise. Supiano argues that financial literacy affects student retention, productivity, and mental health. The article also discusses where the responsibility should be for providing financial education. Financial-aid offices aren't equipped to offer an in-depth and broader education in financial literacy but they try. Home continues to be the best place to start the ground work for financial literacy.

The author of this article talks about the No Child Left Behind law and how it can help urban city students. This law wants to help students raise their reading and math scores. He has also done a research study that brought in Supplemental Educational Serives and it was desgined to raise achievement levels of students throught tutoring programs. They found that one-on-one tutoring was very productive to the students.

A film on OhioLINK. How could a child be a top math student yet not be able to read? Why can another child read well but not be able to write a paragraph that makes sense? While watching children being taught new ways to learn, this program offers expert insight into the nature of learning disabilities, why learning disabilities may also be accompanied by ADHD or social disorders, and what can be done to help children learn to compensate and succeed. A Meridian Production. (16 minutes, color)

A film on OhioLINK. For decades, IQ tests have been the gold standard for measuring intelligence. But is one standardized test really adequate for every taker? This program advocates a different approach, creating an array of unusual challenges to assess brainpower and positing an argument for the interplay of multiple intelligences. Assisted by the insights of Harvard's Howard Gardner and experts using brain scanning technology at UC Davis' M.I.N.D. Institute, the program brings together a group of obviously bright and talented people and presents them with trials of all shapes and sizes. The results establish the validity of measuring not just what people know but also the equally important ways in which they exercise their practical, creative, emotional, and kinesthetic IQs. A BBCW Production. (50 minutes)

A film on OhioLINK. Could be useful for students analyzing the rhetoric of politics. As Maya Angelou points out in The Power of Speech, "If the words and delivery are powerful, they echo down the centuries." To emphasize the point, Angelou and other writers and orators examine the moving oratory of 14th-century tax protester John Ball, 19th-century slave Sojourner Truth, and Martin Luther King, Jr. Each speaker's technique is examined within the context of why the speech is being delivered, and to whom. Examples of how great orators throughout history have used their skills for good and evil drive home the immense power of the spoken word. A BBC Production. (30 minutes)

A film available on OhioLINK. TV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling-a product or service? a lifestyle? an ideology?-and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole point: to prompt students to question, question, question the messages they are bombarded with daily. Savvy media consumers aren't born; they're made, and this program is an excellent tool for shaping the classroom dialogue. (35 minutes)

This article describes a study taken of 176 college students to evaluate their patterns of marijuana use as well as its positive and negative effects. Its results found two types of users those that smoked casually and rarely bought product and those that smoked on a regular daily basis. There were both positive and negative effects reported but there were far greater positive reports than negative. The study also described indicators of dependence as well as the tendency of more regular problematic users to combine marijuana use with tobacco and alcohol. This article is helpful because it gives insight to the opinions of those people that actually use the drug being called into question. It addresses both positive and negative effects of use that gives readers a well rounded amount of information on both sides of the argument. It also sheds light how most people that smoke marijuana are at higher risk of using alcohol and tobacco.

Many teenagers today have access to credit and debit cards and until recently, there was little parents could do to monitor and restrict their children's spending. Hernandez has identified a new prepaid card by Discover that aims to give parents more control over their children's spending habits. The prepaid card allows parents to restrict and actively monitor their teenager's credit card use. For a small monthly fee, parents can effectively control all aspects of their child's card and even restrict purchases of inappropriate material. Discover's prepaid card offers parents and teenagers an opportunity to enjoy the conveniences of a credit/debit card with relative safety.

The article discusses financial-literacy programs at universities and colleges in the United States. Programs like Texas Tech University's help its students master the basics of budgeting, saving, and not buying what they can't afford. These programs are especially important as colleges grapple with rising costs and an economic downturn in the country. The author states that financial literacy affects student retention, productivity, and mental health, and may also generate good will in a time when colleges are being criticized for repeatedly raising tuition, fees, and housing costs. (From the EBSCO abstract.)

The article focuses on the problem of college debt and knowledge about financial terms. It also goes into discussion of what some universities are doing to help this problem by offering classes/seminars. Valuable article.