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Dugas shares that in 2004 Citigroup donated $200 million, in a 10-year program to help encourage financial literacy. With financial literacy at an all time low, and financial products continuing to be increasingly difficult to understand, their efforts were very timely. Citibank shares in the belief that it is part of the financial industries responsibility to help educate people toward financial literacy. Financial illiteracy is growing and the need to slow it down is urgent. The article also talks about Citigroup's effort to partner with organizations such as Operation Hope, giving back to the community. The commitment is a long-term investment in the community, Citigroup further encouraged their employee's to volunteer in their communities, sharing their expertise in finance which will help encourage financial literacy.