How to get your brand on 'Oprah' - 0 views
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P Charbat on 19 Mar 09This article gives Oprah the name "queen of commercial endorsment." It talks about some of the different endorsements Oprah has made and how succesful they ended up. Not only does she do this with books but people also. I found this article intresting because it talked about how Oprah decided on her own what to talk about and which product, books, people, etc. to discuss. She gets no incentive or money from these writers or product makers. This could be a good explanation for why she is so succesful. People like to know that the recomendations they are getting are with good intentions not only becaus the person is getting paid. People really appreciate that in endorsments.