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An analysis of Comcast's new advertising campaign. This series may be worth checking out for those researching advertising.

Semali describes literacy and the teaching of literacy. Semali states that many people are subconsciously gender bias because of things they see. For example, in advertising, a women cleaning the house instead of a man may help support a more gender bias role. Every part of the media has some sort of bias if it does not seem obvious or relevant. This article is relevant to my research because although it is not directly related to politics, it shows how the media can influence people easily. The media is the key reason why a politician wins an election. If the media can control gender bias, then it is more likely to affect other people. The media can control how people are perceived and in this case, men and women.

The idea of media literacy prompts an increasingly divisive debate between educators who wish to protect children from the commercialization of global markets and those who challenge critical media studies as misguided, outdated, and ineffective. We have provided a historical overview of changing conceptions of media literacy as preparation and protection in market society, arguing that contemporary concerns about children's fast food marketing and sedentary lifestyles call for new approaches to the education of citizen-consumers in a risk society. Our case study demonstrates that a media education programme can provide scaffolding for children's critical thinking about their sedentary lifestyles and media consumption. (Abstract taken from JSTOR.)

Literacy is a continuous, multidimensional indicator of proficiency in using written language. This essay reviews several recent books on literacy, and suggests some profound theoretical issues about consumer behavior inspired by a sociocultural perspective on literacy. In particular, ties between literacy and six diverse research programs on consumer behavior are highlighted: responses to persuasion; affect and decision making; the meanings of products and brands; social marketing of health behaviors; consumption, identity, and resistance; and the impact of the internet on consumer behavior. In addition, questions both interesting and troubling about the impact of consumption on literacy are raised in the hope of encouraging future research. (Abstract taken from JSTOR.)