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To enable HD, and prepare for this plugin-free future, Google quietly started to transition Hangouts from the H.264 video codec to VP8, an open and royalty-free video codec the company released back in 2010. One of the more immediate consequences of the switch-over to VP8 is that Google is phasing out the use of third-party code provided by the video conferencing technology vendor Vidyo. Google started licensing technology from Vidyo back in 2008 when it first brought video chat to Google Talk, and the companies continued to cooperate when Google launched Hangouts and eventually absorbed Talk and other messaging clients in that platform.

Google pousse activement les acteurs du Web à adopter un nouveau standard vidéo, le VP9. Successeur logique du VP8, qui a entraîné quelques conflits de droits et licences, le VP9 permettrait « d'économiser 50% de la bande passante requise » pour lire une vidéo en streaming en comparaison des besoins observés avec VP8 ou H.264, déclarait Ronald Bultje, ingénieur de Google lors de la Google I/O.

What is AMP? AMP is two things. AMP is a restricted subset of HTML designed to make the web fast on mobile devices. AMP is also a strategy to counter an existential threat to Google: the mobile web is in trouble and if the mobile web is in trouble then Google is in trouble.

Google has quietly started to switch some aspects of its premium content offerings to its open source WebM video format.

"Les liens sponsorisés de Google accueillent un nouveau format Media Ads permettant l'affichage d'une vidéo."

Google sticks with VP8, opposes Cisco's push to make H.264 the default codec for WebRTC