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Skype have added support for one-to-one VP8 video calling in Skype 5.5 for Windows. If both users in a Skype video call are using Skype 5.5, the call will use VP8 to encode the video streams for optimum transmission across the Internet. Skype also uses VP8 for group video calling.

To enable HD, and prepare for this plugin-free future, Google quietly started to transition Hangouts from the H.264 video codec to VP8, an open and royalty-free video codec the company released back in 2010. One of the more immediate consequences of the switch-over to VP8 is that Google is phasing out the use of third-party code provided by the video conferencing technology vendor Vidyo. Google started licensing technology from Vidyo back in 2008 when it first brought video chat to Google Talk, and the companies continued to cooperate when Google launched Hangouts and eventually absorbed Talk and other messaging clients in that platform.

Google pousse activement les acteurs du Web à adopter un nouveau standard vidéo, le VP9. Successeur logique du VP8, qui a entraîné quelques conflits de droits et licences, le VP9 permettrait « d'économiser 50% de la bande passante requise » pour lire une vidéo en streaming en comparaison des besoins observés avec VP8 ou H.264, déclarait Ronald Bultje, ingénieur de Google lors de la Google I/O.

Google sticks with VP8, opposes Cisco's push to make H.264 the default codec for WebRTC

MPEG LA will not be forming a patent pool to go after Google's "royalty-free" VP8 video format.

Malgré l'annonce récente de Mozilla concernant le support h264, Google continue de supporter l'adoption de VP8, notamment au sein des plateformes d'encodage/décodage matérielles.

"Intel, NVIDIA, ARM, Broadcom, LG, Philips, Samsung, and Realtek are among the many companies that have agreed to incorporate VP9 codec support. Hardware support will be very beneficial as Google begins pushing 4K / Ultra HD resolutions via YouTube. At the moment there aren't any desktop GPUs with drivers offering VP9 (or VP8) hardware-based video playback. "