Does Your Design Flow? | Van SEO Design - 2 views
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Flow is the way your eye moves or is led through a composition. While most of us will naturally move from one element to another in our own fashion, a designer can control to some extent where the eye moves next.
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Verbal Flow – the path taken when reading text on the page Visual Flow – the path taken when looking at images and graphics on the page
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To make copy easier to read you can: Develop a consistent typographic style across your site – Be consistent with your use of font size, face, and color Choose a font for your copy that is easy to read – Your copy is not the place for a fancy font Remember the principle of proximity – Place headings close to the text they refer to, captions close to images. Organize your text elements so it’s clear what goes with what Watch the width of columns – Don’t make columns to wide or too narrow as each hinders reading Develop a vertical rhythm in your type – Use consistent line heights and vertical margins and paddings
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A page on teaching what design flow is and how it works. Teaches you how to keep the reader's eye and make them follow the 'flow'.
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This is a good website to help you understand what flow is and the different types of flow. It talks about verbal flow and visual flow. It also goes on to explain how to improve your verbal flow and your visual flow.
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This webpage incorporates more details about many key aspects of flow that were also mentioned in chapter seven. There are tips to improving visual and verbal flow within a page and also how to add flow across an entire site involving many pages.