Group items tagged

transition to new media has seen a handful of powerful transnational telecommunications corporations who own the majority achieve a level of global influence which was hitherto unimaginable.

New Media has been used extensively by social movements to educate, organize, share cultural products of movements, communicate, coalition build, and more.

"virtual communities" are being established online and transcend geographical boundaries, eliminating social restrictions. Rheingold (2000) describes these globalised societies as self-defined networks, which resemble what we do in real life. "People in vi

rtual communities use words on screens to exchange pleasantries and argue, engage in intellectual discourse, conduct commerce, make plans, brainstorm, gossip, feud, fall in love, create a little high art and a lot of idle talk"

new media follows the logic of the postindustrial or globalised society whereby 'every citizen can construct her own custom lifestyle and select her idology from a large number of choices. Rather than pushing the same objects to a mass audience, marketing now tries to target each individual separately.'

New media can be defined not only as things you can see such as graphics, moving images, shapes, texts, and such. It is also things that cannot be seen, such as a Wi-Fi connection. Like radio or electricity, no one can see the Wi-Fi waves in the air floating through the air. But the Wi-Fi concept can be considered new media. So new media can be either concept-based, refer to a solid object, or both.

Flew (2002) stated that as a result of the evolution of new media technologies, globalisation occurs. Globalisation is generally stated as "more than expansion of activities beyond the boundaries of particular nation states".[6] Globalisation shortens the distance between people all over the world by the electronic communication (Carely 1992 in Flew 2002) and Cairncross (1998) expresses this great development as the "death of distance". New media "radically break the connection between physical place and social place, making physical location much less significant for our social relationships" (Croteau and Hoynes 2003: 311).

even some forms of digitized and converged media are not in fact interactive at all

"the global interactive games industry is large and growing, and is at the forefront of many of the most significant innovations in new media" (Flew 2005: 101). Interactivity is prominent in these online computer games such as World of Warcraft and The Sims. These games, developments of "new media", allow for users to establish relationships and experience a sense of belonging, despite temporal and spatial boundaries. These games can be used as an escape or to act out a desired life. Will Wright, creator of The Sims, "is fascinated by the way gamers have become so attached to his invention-with some even living their lives through it" [30]. New media have created virtual realities that are becoming mere extensions of the world we live in.

The advertising industry has capitalized on the proliferation of new media with large agencies running multi-million dollar interactive advertising subsidiaries. In a number of cases advertising agencies have also set up new divisions to study new media. Public relations firms are taking advantage of the opportunities in new media through interactive PR practices.

New media can be seen to be a convergence between the history of two separate technologies: media and computing.

new media can now be defined as "graphics, moving images, sounds, shapes, spaces, and texts that have become computable; that is, they comprise simply another set of computer data.

Any individual with the appropriate technology can now produce his or her online media and include images, text, and sound about whatever he or she chooses. [27] So the new media with technology convergence shifts the model of mass communication, and radically shapes the ways we interact and communicate with one another.

Old media

involve analog processes

as opposed to new media which sample media as a numerical representation in binary code.

The function of contrast in defining meaning can be explained by comparing fundamental opposites: dark/light, soft/hard, fast/slow.

every element on the page you’re designing has to be positioned, styled, sized, or otherwise distinguished in accordance with its specific importance and place in the overall communicative objective.

ontrast helps lead the reader’s eye into and through your layout.

Contrast is everywhere and a part of everything we see, do, experience, and understand.

Contrast is just one component of design fundamentals.

 Principles of training communicators. It may entail the study of principles and rules of composition formulated by critics of ancient times, and it can also involve the study of writing or speaking as a means of communication or persuasion. Classical rhetoric probably developed along with democracy in Syracuse (Sicily) in the 5th century BC, when dispossessed landowners argued claims before their fellow citizens. Shrewd speakers sought help from teachers of oratory, called rhetors. This use of language was of interest to philosophers such as Plato and Aristotle because the oratorical arguments called into question the relationships among language, truth, and morality. The Romans recognized separate aspects of the process of composing speeches, a compartmentalization that grew more pronounced with time. Renaissance scholars and poets studied rhetoric closely, and it was a central concern of humanism. In all times and places where rhetoric has been significant, listening and reading and speaking and writing have been the critical skills necessary for effective communication.

As global markets continue to expand along national and cultural lines, successful organizations have little choice but to add some degree of multicultural marketing to their strategy if they expect their messaging to be effective

As more and more consumers move online, organizations should be taking a particularly close look at their Web initiatives.

Form and charter a team with a project, process improvement, or product development task.

Read about group and team norms to understand the concept.

Schedule and hold a meeting to establish and adopt group relationship guidelines or group norms.

With an external facilitator leading, or a member of the group, in the absence of a facilitator, leading, all group members should brainstorm a list of guidelines that will help create an effective team.

Once the list of group norms is generated, you will want to cross redundant ideas off the list.

Each member of the group commits to “living” the guidelines.

Following the meeting, distribute the group norms to all team members.

Periodically evaluate the effectiveness of the group on achieving its business goals as well as its members’ relationship goals.

The primordial function of rhetoric is to 'make-known' meaning both to oneself and to others.

"The strategic use of communication, oral or written, to achieve specifiable goals."

New Media versus Cyberculture -

New Media as Computer Technology Used as a Distribution Platform

New Media as Digital Data Controlled by Software

New Media as the Mix Between Existing Cultural Conventions and the Conventions of Software

New Media as the Aesthetics that Accompanies the Early Stage of Every New Modern Media and Communication Technology

New Media as Faster Execution of Algorithms Previously Executed Manually or through Other Technologies

New Media as the Encoding of Modernist Avant-Garde; New Media as Metamedia

New Media as Parallel Articulation of Similar Ideas in Post-WWII Art and Modern Computing

he Zapatista Army of National Liberation of Chiapas, Mexico were the first major movement to make widely recognized and effective use of New Media for communiques and organizing in 1994

New Media has also found a use with less radical social movements such as the Free Hugs Campaign. Using websites, blogs, and online videos to demonstrate the effectiveness of the movement itself. Along with this example the use of high volume blogs has allowed numerous views and practices to be more widespread and gain more public attention

New Media has also recently become of interest to the global espionage community as it is easily accessible electronically in database format and can therefore be quickly retrieved and reverse engineered by national governments. Particularly of interest to the espionage community are Facebook and Twitter, two sites where individuals freely divulge personal information that can then be sifted through and archived for the automatic creation of dossiers on both people of interest and the average citizen.[

The new media industry shares an open association with many market segments in areas such as software/video game design, television, radio, and particularly movies, advertising and marketing, through which industry seeks to gain from the advantages of two-way dialogue with consumers primarily through the Internet.