This is an example of emphasis from chapter two because it's easy to read and to the point, a very organized resume. There is emphasis on her professional experience.
NB:Good alignment is invisible. Most readers wont
conciously notice that everything is lined up neatly but
they will feel it when things are out of alignment
Alignment involves the visual effect of setting object or text in an order that is comfortable for the viewer and deliver proper impact. Edge and Center are main concepts. Fine points impact the placement of them object where it makes more sense and balances the picture.
CENTER ALIGNMENT
Any shaped items can be organized using center alignment. Simple
shapes work best because it is easier to judge their centers so the alignment
is easier to notice.
Items can line up either along their edges or on their centers. Alignment
is used extensively to organize all graphic arts. Almost all text
uses alignment to organize lines of type. The letters align along their
bases and the lines begin (and/or end) along a line
There are two major types of alignment: edge and center.
EDGE ALIGNMENT
Any object with flat edge(s) can be used for edge alignment.
Rectangles are especially well suited for this since they have four flat
edges to align. Their right angels also give a sense of order to a composition
using them (similarity).
ALIGNMENT
FINE POINTS
The edges of information
within a picture can also align with other edges in a composition.
This technique can add subtle touches to a composition.
Centering in a negative space is a kind of alignment. This works
best when there is some other alignment to back up the centering.
Narrow strips of background between pictures
and text blocks are called gutters.
Inserts are words or images that overlap other images. They can
partially overlap or be completely inside. They make a compact package
of two or more sets of information and can conserve space or hide unwanted
areas in an image.
This website has a good definition of the alignment as well as it also provides various examples .Which enhances the understanding of this particular element.
This is a really great website which goes really in-depth about alignment.
It covers the basics, but also shows more subtle techniques, such as center
alignment on a vertical axis, center alignment in negative space with gutters
and alignment which occures within the actual pictures.
This webpage was helpful because it focused on alignment of images. This is beneficial because we are in the middle of reviewing and editing our comic tutorials. By placing your cursor over the images with red figures, you are also able to see the grid that was used which I thought was pretty cool!
Good website it talks about the two basic types of alignment and it gives good examples and pictures explaining each one. Edge and center alignment are the two basic types of alignment. Center alignment also refers to having a symmetrical balance.
I like this website because it features a lot of examples of alignment. It uses examples such as shapes and pictures. It also touches a little bit on the grid system, which I thought was neat! :)
your grasp of these fundamentals determines your ability to communicate
effectively. Without fundamentals, you will flounder when faced with complex
design challenges or constraints.
some fundamentals being the tips they have given us in the readings so far.
These basics of creative communication are consistent across art forms:
painting, music, dance, acting, poetry, design, and all other artistic
endeavors. I divide them into two categories: vocabulary and grammar.
Contrast as well as other fundamentals are not only used in one media of communication it is used in all kinds of communication.
nce, angular lines and forms are generally indicative of strength, speed, and
masculinity, while rounded lines and forms are generally associated with
softness, slower tempo, and femininity.
Moreover, most of the rules of language have exceptions, and some creative modes
of communication make little or no reference to rules. Every language is lent
nuance, style and character by the way that each individual uses it, and there
are exceptions for every grammatical rule.
Using funamentals to convey important information is communicating and in a way is like its own language.
which are used to define hierarchy, manipulate certain widely understood
relationships, and exploit context to enhance or redefine those
relationships…all in an effort to convey meaning. Contrast is important because
the meaningful essence of any thing is defined by its value, properties, or
quality relative to something else. That’s right: nothing has much meaning by
itself, which is one reason why design is important.
expressing the important information in something is best shown when contrasted. The more a title stands out the more impact it is going to have on the viewer and the easier they will remember that name.
contrast is closely tied to human perception and survival instincts, as we’ll
examine later, and this makes contrast a powerful and essential tool for
designers.
it is human insticnt to be drawn to bold information
Furthermore, each component is but a piece of the overall project message and
objective. With creative uses of contrast, you can influence user choices and
compel specific actions.
each piece of finished product has its own role, it is important to distinguish that role and convey it appropriately.
The function of contrast in defining meaning can be explained by comparing fundamental opposites: dark/light, soft/hard, fast/slow.
every element on the page you’re designing has to be positioned, styled, sized, or otherwise distinguished in accordance with its specific importance and place in the overall communicative objective.
ontrast helps lead the reader’s eye into and through your layout.
Contrast is everywhere and a part of everything we see, do, experience, and understand.
Contrast is just one component of design fundamentals.
Contrast defines hierarchy, understanding relationships to convey a message. It is used to hand in hand with the principle of emphasis in order to keep its emphasis. Every element must be positioned with style, size, and distinguished with a specific importance. This article gives an idea of how contrast is typically used by giving examples.
This site is really simple but offers some good points about designing effective logos. The textbook offers an example of logo design, so I wanted to explore some more information. According to this site, there are four main principles: the logo should be simple, versatile, memorable, and relevant. One good point the author made was that most of the top corporate companies use only one or two colors in their logo. A logo must also be expected to appear in many different formats, ranging from a billboard designed to be seen from a distance to a logo etched onto a pencil.
This webpage explores asymmetry in web design. The author mentions that many websites use the technique of balancing a large image on one side with text on the other. He talks about how an image can be directly tied with the text, such as an example of a product, or it could be more decorative in that it plays off an idea presented by the site but doesn't necessarily reflect the product or service. This site also explores the use of backgrounds and how to perhaps make a common two-column design more unique.
This webpage touched on the idea of public domain. I think it goes hand in hand with the two other websites that I bookmarked about Copyright and Fair Use. It also presented different sections that contain information about public domain in different countries, modified works, and compilations among other things.
Purpose – The aim of this paper is to discuss the trend towards cross-border mergers and acquisitions (M&A) and review best practices for successful cross-border M&A transactions (and how they differ from executing national deals).
The present report summarizes findings from the Detroit Arab American Study pertaining to transnational activities and experiences, particularly those involving communication with the Arab Middle East.
vironment, it is easier than in the past to maintain transnational connections. In
The reason I liked reading about this resource is that it is relateable to us and shows a direct connection to the concept about transnational communication. This study was about looking how Arab's of middle eastern descent have settled in a large area around Detroit now sit maintain and create connections with their families, heritage, and friends located half the world away. To me this shows a real world application of how this happens and the essay goes on to look at several parts of the communities and how age and technology play roles into this equation as well. While it does not really go into some of the definitions of the textbook I think it is more important with its actually occurrence and discovering what, how, why, and when it is happening in society.
I like that this article discusses the grow populations of Arab groups, especially in the Detroit area, and how we need to get a better understanding between the two cultures.
Great Article that look at the different types of Workplace writing compared to the traditional Academic writings,how the two are different and where does Ethics become involved.
This website is a comprehensive look and provides information on the key concepts and strategies of rhetorical thinking. Check out my blog for the other two sites/links I found:a glossary of rhetorical and critical thinking terms and the Society of Technical Communications - an organization we may all be a part of someday.
emphasis is important in all types of design including floral design.
It can be powerful, such as in the case of a strong contrast, or gentle and
subtle, such as where a group of low growing grasses emerge from a mass of
prostrate ground covers.
longer grass or flowers that show over a field of short grass are the primary point in landscape because many gardeners create emphasis on flowers because they are different colors and pretty:)
An emphasis
plant can differ in some of its characteristics such as size and shape from the
rest of the plants in the group
like in an advertisement some words or images are emphasized by their size, color, or shape as described in chapter two. These are different ways to emphasize plants or other important things.
(like accents and contrasts) if all words (or plants) are emphasized then the important things could get lost and nothing will be emphasized, or stand out more.
While color contrast, whether created by flowers, fruit or foliage, is an
obvious factor determining the emphasis
potential of a particular plant, I’ll give a few examples of plants whose shape
and form make them ideal candidates for this role
colorful images can create emphasis, like colorful flowers.
This term includes real grasses, that is plants belonging to the family Poaceae,
(Graminae) and plants from other botanical families that have a grass like
habit.
This was my favorite of all the sites I found that related to the content of chapter two. The site's main focus was on the use of visual hierarchy in web design. The use of visual hierarchy has the power to improve the amount of content and information the reader actually views and absorbs on a page. With the correct use of hierarchy you can almost control what is viewed and the path that is read. According to this article position, size, color, and visual complexity are the different parts of visual hierarchy. If these different principles of visual hierarchy are applied correctly one can create the optimal page for steering their readers attention to wherever they would like.