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Carri Bugbee

Twitter and Facebook face increasing social TV competition | TVBEurope - 0 views

www.tvbeurope.com/creasing-social-tv-competition

socialTV social tv tumblr television TV

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • Yahoo’s multimedia blogging platform Tumblr is already co-operating with Viacom to offer advertising opportunities around top Viacom TV programming, such as the MTV Movie Awards. It also recently commissioned research into its social TV engagement, positioning it as a direct competitor to Twitter.
  • The Voice USA runs its social TV engagement across multiple other social networks and mobile apps, including Google+, Keek, Pinterest, Snapchat, Tumblr and YouTube, plus Facebook’s Instagram and Twitter’s Vine.
  • Twitter, Facebook, WeChat and Sony have all launched rival World Cup social TV services.
Carri Bugbee

Netflix - 0 views

www.wired.com/netflix

netflix socialTV television TV social tv

shared by Carri Bugbee on 22 May 14 - No Cached
  • Carri Bugbee on 22 May 14
     
    This puts paid to the intellectual's favorite idea that TV creates "anomie" and "alienation," that it isolates Americans from one another. Wrong. Americans may watch TV alone, but they do so to access a set of shared topics. And not just shared topics but shared languages. We talked to a mother and teenage daughter, people who have a contested relationship of the kind common to adolescence, people who sometimes have difficulty finding one another in conversation. (There are several identity issues at issue, especially "you're not the boss of me.") But when watching the new TV, and characters you can conjure with, certain conversations become possible. Topics once impossible now flourish. Shows were increasing cognition in viewers. In the place of single story line, TV narratives were taking on new complexity. Some shows were even engaging in virtually secret messaging. Only the most dedicated viewers could discover the intricate plotlines. Producers were actually making running gags more complicated and dramatic subtleties more embedded with the kno
Carri Bugbee

Boxee Cozies Up to Broadcasters With Rebranded DVR | Variety - 0 views

variety.com/...xee-to-quick-revamp-1200343403

social TV Boxee television TV advertising DVR ads

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • Boxee rebranded its box from Boxee TV to Boxee Cloud DVR and changed the services it offers.
  • “Our pitch to them is if we move the DVR to the cloud, we can do dynamic ad insertion, so instead of losing the ability to monetize that audience if they’re watching a week later or binge viewing if they’ve recorded the entire season, if you could serve fresh ads whenever somebody is watching it … that is a better way to monetize DVR.”
  • ed us to believe the future of TV is not apps, it’s the experience and the content.”
  • ...3 more annotations...
  • just five apps, including Netflix, YouTube and Pandora, get the majority of use on all connected devices.
  • There are going to be more audiences watching more video on more screens, a lot of new business models, a lot more people watching more stuff and being able to pay for it
  • right now content providers may be too concerned with content protection, at the expense of viewer engagement.
Carri Bugbee

Sports and Reality Shows Account for Half of Social TV Chatter - 0 views

www.marketingcharts.com/...alf-of-social-tv-chatter-25809

sports reality shows socialTV social TV chatter television TV

shared by Carri Bugbee on 10 Feb 13 - No Cached
  • sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012.
  • The CTAM study also finds that viewers are more likely to talk about shows the next day or after (83%) or right after the show (75%). (The study was not limited to social media conversations.)
  • NBC was easily the most engaging network of the year, with the Olympics a big reason why.
  • ...2 more annotations...
  • With an average of 80,000 social interactions per episode (and more than 250 telecasts per year), “SpongeBob SquarePants” was the program with the most social activity. But, the average “X Factor” episode generated more than 615,000 social interactions. (This list excludes sports and special events and includes data sources from the day of the telecast only.)
  • Second Annual Year End Stats Report
  • Carri Bugbee on 10 Feb 13
     
    Sports and Reality Shows Account for Half of Social TV Chatter
Carri Bugbee

Why Twitter Paid $90 Million for Bluefin Labs - Dive Into Media - Mike Isaac - Dive Into Media - AllThingsD - 0 views

allthingsd.com/...-to-90-million-on-bluefin-labs

socialTV social TV Twitter Bluefin labs

shared by Carri Bugbee on 15 Feb 13 - No Cached
  • If you can take [our analytics service] and not just do it about [one event like] the Super Bowl but do it for all TV shows … now you have this comprehensive view into how TV is driving engagement.”
  • Bluefin drills down into specific moments on television, be they advertisements, actual shows or what have you. And Roy says it can grab a larger, more representative slice of the Twitter users tweeting about a specific moment than, say, a hashtag can (as many people may be talking about an event without using a hashtag).
  • Bluefin runs what’s called an affinity analysis, which lets the company figure out “preexisting affinities between TV program audiences and brands.” Moreover, Bluefin can flesh out a profile of a particular Twitter user tweeting in a specific moment, based on that person’s tweeting history.
Carri Bugbee

The Toad Stool by Alan Wolk: The Door To The Second Screen May Be Through The First - 0 views

www.toadstoolblog.com/...r-to-second-screen-may-be.html

shared by Carri Bugbee on 03 Jul 13 - No Cached
  • consumers have been slow to adopt any of the tablet and smartphone-based companion apps created for TV. It doesn’t seem to matter much what functionality the apps offer: discovery, additional content, social intercourse or remote control: the number of viewers willing to both download them and then use them on a regular basis has remained quite small*
  • There’s an oft-quoted Nielsen stat about how 84% of people are using their tablets while they are watching TV. Which generally means “checking their email or posting something on Facebook because they’re not all that engaged with whatever’s on TV.”
  • That’s where an actual second screen app may come into play. Both to initiate turning the first screen additional content on and off, and, once it’s up there, to interact with it. (Because for certain types of programming, polls and quizzes are always going to be an option.)
  • ...1 more annotation...
  • I still firmly believe that program guide functionality is what’s going to get the mass of viewers over to the second screen: it’s just easier to control your TV from a touch screen device that already has a built-in keyboard
Carri Bugbee

Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views

www.fastcocreate.com/...telling-is-the-ultimate-weapon

storytelling engagement story content writing social media

shared by Carri Bugbee on 30 Oct 12 - No Cached
  • Carri Bugbee on 30 Oct 12
     
    In his book, Tell to Win, Peter Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
Carri Bugbee

Social Networks Positively Impact Entertainment Decisions - 0 views

www.marketingcharts.com/...-entertainment-decisions-21597

shared by Carri Bugbee on 16 Apr 12 - No Cached
  • Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%),
  • Twitter users are more likely than Facebook users to follow actors and actresses (41% vs. 32%), sports figures (25% vs. 17%), reality TV stars (23% vs. 16%), and journalists and reporters (15% vs. 9%). By contrast, Facebook members are more likely to follow companies and brands (49% vs. 37%), sports teams (30% vs. 22%), TV shows (49% vs. 30%), and movies (43% vs. 25%).
  • Roughly 4 in 5 respondents said they always or sometimes visit Facebook while watching TV, while 41% reported tweeting about the show they are watching. In fact, of those posting about TV shows, roughly three-quarters did so while watching programs live, and 51% said they post while watching to feel connected to others who might be watching.
  • ...2 more annotations...
  • 29% of respondents who engage in social TV do so primarily to advise their network of friends and let them know what is good and what is bad, while 23% do so to be connected with others who have similar TV likes and dislikes.
  • Twitter held 85% share of the social activity occurring around broadcast TV, at 85%, compared to 7% for Facebook, and 8% for GetGlue. Twitter was less influential on cable, although it remained the leader with 64% of activity, followed by Facebook (23%) and GetGlue (13%).
Carri Bugbee

MediaPost Publications Research On iPad's TV Usage Needs New Direction 04/20/2012 - 0 views

www.mediapost.com/...usage-needs-new-direction.html

shared by Carri Bugbee on 21 Apr 12 - No Cached
  • The iPad may soon join the remote control and DVR in the pantheon of transformative TV devices, if it hasn’t already. Thanks to that prospect, its influence has stretched deeply into media research.  
  • Consumers would welcome more apps, such as WatchESPN, allowing them to view live content on their iPads anywhere, anytime. Consumers also appreciate opportunities to view content via HBO Go and Netflix platforms.
  • -Consumers appreciate the opportunity to view content on iPads, but also engage in social media activities at the same time. Networks can capitalize on this.
  • ...1 more annotation...
  • -Consumers turn to iPads to watch TV shows when someone else is using the TV, and watching something they are not interested in.
Carri Bugbee

TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media | Special: Social TV Conference - Advertising Age - 0 views

adage.com/...234657

socialtv social TV transmedia storytelling

shared by Carri Bugbee on 13 May 12 - No Cached
  • Getting the stars of shows to engage with viewers through Twitter and Facebook is key for programmers, said Matt Nix, executive producer, creator and writer of USA Network's "Burn Notice."
Carri Bugbee

Television in the social era: It's not about your audience | memeburn - 0 views

memeburn.com/...ra-its-not-about-your-audience

social social TV socialtv content television

shared by Carri Bugbee on 19 May 12 - No Cached
  • Some of the key features of this new medium include:Explosion of user participation through social networkingMore screens, increased portability and interfacesGreater aggregation, discovery and availability of mediaTwo-way streaming that allows users to contribute and become broadcastersScheduling and media assembly moving into the homeBetter understanding of user engagement and greater measurement of behaviour
  • “Don’t silo your thinking about content in terms of where it will be seen or how it will be delivered — think about all touchpoints, devices and mediums in a cohesive way,” he says.
  • Soon media will be more about the users than the media creators or the content created
  • Carri Bugbee on 19 May 12
     
    "intertainment" (internet oriented entertainment) beyond television. He reckons this will force media creators to rethink how they produce content
Carri Bugbee

USA Network Brings Advertisers into Its Social TV Journey - eMarketer - 1 views

www.emarketer.com/Article.aspx

shared by Carri Bugbee on 24 Aug 12 - No Cached
  • We’re trying to bring brand advertisers into the conversation. When the Ford Fusion, for example, is integrated into an episode of “White Collar,” it’s then easy for us to promote that positioning or brand integration in platforms like Character Chatter.
  • We don’t want people to view something as an ad, we want people to view it as added content to their “White Collar” show experience.
  • Viewers using the Viggle platform can access interesting plot points, Q&As, live polls—things like that—while watching the show.
  • ...1 more annotation...
  • The term social TV is just going to go away. It’s going to become the way that we all do creative executions across multiple platforms while engaging with users. I also think we are going to see an adoption explosion as cable companies start devising more second-screen companion experiences and the electronic programming guides include some type of visual indicator letting subscribers know of the enhanced program that goes along with the show.
Carri Bugbee

How People Watch TV Online And Off | TechCrunch - 0 views

techcrunch.com/...how-people-watch-tv-online

socialTV online TV watching television habits

shared by Carri Bugbee on 12 Jan 12 - No Cached
  • or all the video people watch on the web, it is still a tiny fraction of how much they watch on TV in terms of time spent. In a report put out yesterday on the State of the Media summarizing 2011 data, Nielsen estimates Americans spend an average of 32 hours and 47 minutes a week watching traditional TV. They only spend an average of 3 hours and 58 minutes a week on the Internet, and only 27 minutes a week watching video online. All those billions of videos watched online still only represent 1.4 percent of the time spent watching traditional TV.
  • Even on the web, there is a huge difference between the video sites which attract the biggest audiences and those which are the most engaging. The top 5 video sites by unique visitors are YouTube, Vevo, Yahoo, Facebook, and MSN. But the top 5 video sites by time spent are Netflix, YouTube, Tudou, Hulu, and Megavideo.
Carri Bugbee

Discovery Communications Discovers the Meaning of Like - Brian Solis - 0 views

www.briansolis.com/...-discovers-the-meaning-of-like

shared by Carri Bugbee on 04 Jun 12 - No Cached
  • We use social media primarily for four purposes: 1) engaging with fans and encouraging that two-way conversation; 2) driving tune-in to our programming; 3) driving traffic to our owned-and-operated fansites; and 4) gathering insights about fan preferences and reactions that we can share internally with our network marketing, communications and production partners.
Carri Bugbee

The future of TV is more than social, it's a multi-screen experience that needs design - Brian Solis - 0 views

www.briansolis.com/...n-experience-that-needs-design

socialTV social TV television transmedia

shared by Carri Bugbee on 06 Jun 12 - No Cached
  • ewers don’t “turn off” so why wouldn’t a great story continue to live on across distributed platforms where consumers are more than willing to engage?
  • What it is you want them to do or say requires explicit design for each screen.
Carri Bugbee

'Keeping up with the Kardashians' on social TV - 0 views

www.lostremote.com/...h-the-kardashians-on-social-tv

shared by Carri Bugbee on 06 Jun 12 - No Cached
  • We believe that with a tentpole franchise like Keeping up with the Kardashians, social strategy can’t only happen around the launch of a new season. We do our best to keep our sizeable Facebook audience (6.3M fans) engaged year round with the latest Kardashian news, photos and updates. The show’s fans have proven they’re always hungry for the content.
Carri Bugbee

Facebook opens up its social TV data for the first time in partnership with UK analytics firm SecondSync - The Next Web - 0 views

thenextweb.com/...hip-second-sync-analytics-firm

shared by Carri Bugbee on 31 Jan 14 - No Cached
  • Facebook today announced a partnership with UK-based social TV analytics company SecondSync.
  • The partnership is a big deal because it means Facebook’s social TV data will be made available outside the company for the first time. In two weeks, SecondSync plans to share initial results in a white paper titled “Watching with Friends” with a full analysis of how people are using Facebook to engage with TV.
  • Carri Bugbee on 31 Jan 14
     
    The partnership is a big deal because it means Facebook's social TV data will be made available outside the company for the first time.
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