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Contents contributed and discussions participated by Carri Bugbee

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Carri Bugbee

TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media | Special:... - 0 views

adage.com/...234657

socialtv social TV transmedia storytelling

shared by Carri Bugbee on 13 May 12 - No Cached
  • Getting the stars of shows to engage with viewers through Twitter and Facebook is key for programmers, said Matt Nix, executive producer, creator and writer of USA Network's "Burn Notice."
Carri Bugbee

MediaPost Publications Research On iPad's TV Usage Needs New Direction 04/20/2012 - 0 views

www.mediapost.com/...usage-needs-new-direction.html

shared by Carri Bugbee on 21 Apr 12 - No Cached
  • The iPad may soon join the remote control and DVR in the pantheon of transformative TV devices, if it hasn’t already. Thanks to that prospect, its influence has stretched deeply into media research.  
  • Consumers would welcome more apps, such as WatchESPN, allowing them to view live content on their iPads anywhere, anytime. Consumers also appreciate opportunities to view content via HBO Go and Netflix platforms.
  • -Consumers appreciate the opportunity to view content on iPads, but also engage in social media activities at the same time. Networks can capitalize on this.
  • ...1 more annotation...
  • -Consumers turn to iPads to watch TV shows when someone else is using the TV, and watching something they are not interested in.
Carri Bugbee

18% Of TV Viewers Recall Seeing A Twitter Hashtag During A Show [STUDY] - AllTwitter - 0 views

www.mediabistro.com/...social-tv-study_b21423

socialTV hashtag Twitter

shared by Carri Bugbee on 20 Apr 12 - No Cached
  • 64 percent of US consumers recall seeing some sort of social media symbols – like a Twitter hashtag or a Facebook “like” – while watching TV. And half of these viewers went ahead and interacted with social media after seeing it on the tube.
  • 42 percent remember a “Like” button, 28 percent remember a QR code and 18 percent remember a Twitter hashtag.
  • When asked why they chose to interact with social media after (or even during, as is the case with those of us who can’t leave our laptops powered off while on the couch) a show, the majority (43 percent) said they wanted to get more information about the show or a related product or service.
  • ...1 more annotation...
  • But TV-watchers are also on the lookout for deals: 32 percent said they were interested in getting access to coupons or promotional codes, and 31 percent wanted to enter a contest or sweepstakes.
Carri Bugbee

Social Networks Positively Impact Entertainment Decisions - 0 views

www.marketingcharts.com/...-entertainment-decisions-21597

shared by Carri Bugbee on 16 Apr 12 - No Cached
  • Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%),
  • Twitter users are more likely than Facebook users to follow actors and actresses (41% vs. 32%), sports figures (25% vs. 17%), reality TV stars (23% vs. 16%), and journalists and reporters (15% vs. 9%). By contrast, Facebook members are more likely to follow companies and brands (49% vs. 37%), sports teams (30% vs. 22%), TV shows (49% vs. 30%), and movies (43% vs. 25%).
  • Roughly 4 in 5 respondents said they always or sometimes visit Facebook while watching TV, while 41% reported tweeting about the show they are watching. In fact, of those posting about TV shows, roughly three-quarters did so while watching programs live, and 51% said they post while watching to feel connected to others who might be watching.
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  • 29% of respondents who engage in social TV do so primarily to advise their network of friends and let them know what is good and what is bad, while 23% do so to be connected with others who have similar TV likes and dislikes.
  • Twitter held 85% share of the social activity occurring around broadcast TV, at 85%, compared to 7% for Facebook, and 8% for GetGlue. Twitter was less influential on cable, although it remained the leader with 64% of activity, followed by Facebook (23%) and GetGlue (13%).
Carri Bugbee

Infographic: Scripted gaining ground on Events in social TV commentary | MIPBlog - 0 views

blog.mipworld.com/...events-in-social-tv-commentary

shared by Carri Bugbee on 15 Apr 12 - No Cached
  • Carri Bugbee on 15 Apr 12
     
    March 27, 2012 Infographic: Scripted gaining ground on Events in social TV commentary Whilst big events still dominate social media comments in the US, shows like The Walking Dead are gaining ground, re. Bluefin Labs By James MIPBlog
Carri Bugbee

MediaPost Publications At The ANA: Social TV Is 'New Media' 02/17/2012 - 0 views

www.mediapost.com/...na-social-tv-is-new-media.html

socialTV TV social new media media television social TV

shared by Carri Bugbee on 15 Apr 12 - No Cached
  • Carri Bugbee on 15 Apr 12
     
    Certainly, the Super Bowl reflected brand interest in turning TV into a mosaic of simultaneous marketing events on different screens designed to engage consumers with brands and with each other. Coca-Cola's polar bears were in the beverage giant's TV spots, but they were simultaneously online during the game, commenting on the game and, in a meta-commentary, on their own ad. Tom Cunniff, VP and director of interactive communications at Combe Incorporated, asked if such multi-screen programs risk splitting people's attention across devices. McHugh agreed that the risk exists, but said that, if the central idea is engaging, it only deepens engagement and attention. "We have seen it; consumers are already fragmenting their attention. What social TV does is to bring the experience to life so we can capture consumer attention more." She argued that if the story is good and engaging, it will involve consumers, no matter how many screens are telling it.
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