Facebook Woos TV Networks With Data - Digits - WSJ - 0 views
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This week, Facebook says it will begin sending weekly reports to America’s four largest television networks, offering a glimpse of how much chatter their shows are generating on the social network. The reports will reveal how many “actions” — likes, comments, or shares — a television episode has inspired on Facebook and how many members participated in an action.
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Facebook, which will not make the results generally available, will share the data reports with ABC, NBC, Fox, and CBS, and a small number of select partners.
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Twitter, which has been gearing up for its initial public offering, is expected to begin to distribute the “Nielsen Twitter TV Rating,” its first measurement report in partnership with media measurement giant Nielsen, on Monday. The report will measure how many people participated in a conversation about a particular show, and how many people saw those tweets.
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1 in 5 Second-Screeners Shop for Products Seen in TV Ads - 0 views
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Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.
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That’s behind only learning about an actor/actress (29.8%) and learning about the show/movie (23.1%). The researchers note that shopping for products is most prevalent among laptop users and consumers in the 35-49 age group, and that “converting viewers into impulse shoppers has big potential impact for advertisers.”
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Not too far behind the top tier of activities is discussing a show on a social networking site, cited by 14.8% of respondents. That’s a figure worth watching closely – as social TV has the potential to increase engagement. A just-released neuroscience study from MEC and Channel Seven in Australia discovered that interacting with social media while watching TV drove a 9% increase in program engagement among study participants, and that second-screen interaction aided recall of specific elements of the broadcast.
MediaPost Publications Social Media Chatter Ups Live TV Stats 03/22/2012 - 0 views
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A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV, according to an iModerate Research Technologies study.
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Among some 150 males and females who engage in what Rossow calls “social TV” at least once a week, the emerging behavior has also made these viewers into more active consumers and influencers.
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An increasing number of viewers also "love the social interaction and frequently add shows to their viewing lineup due to social chatter,” Rossow notes. “That adds up to more time spent on social networks and more hours watching television.”
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Television in the social era: It's not about your audience | memeburn - 0 views
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Some of the key features of this new medium include:Explosion of user participation through social networkingMore screens, increased portability and interfacesGreater aggregation, discovery and availability of mediaTwo-way streaming that allows users to contribute and become broadcastersScheduling and media assembly moving into the homeBetter understanding of user engagement and greater measurement of behaviour
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“Don’t silo your thinking about content in terms of where it will be seen or how it will be delivered — think about all touchpoints, devices and mediums in a cohesive way,” he says.
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Soon media will be more about the users than the media creators or the content created
The Future of Broadcast Media is Social - Brian Solis - 0 views
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The Golden Triangle will one day soon engender a shared experience across the three screens, but for the meantime, a resurgence of crowd-powered demand for relevance and personalization is leading a groundswell of change and evolution within each medium.
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The result of the social effect and the integrated social hooks inherent in today’s online networks will only inspire a genre of connectivity and interaction as programming will eventually feature creative triggers that engender desired responses and action. The same is true for any event, whether it’s on air, live, or on the big screen.
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The water cooler or social effect is only one part of defining a more meaningful experience over time. It is culturally significant as it connects people around common interests in real-time all over the web using events as our participation hub and as our magnet for convergence.
Anti-Piracy Alternative to "Six Strikes" and Copyright Alert System | Variety - 0 views
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The owner of the nation’s largest cable operator has begun preliminary discussions with both film and TV studios and other leading Internet service providers about employing technology, according to sources, that would provide offending users with transactional opportunities to access legal versions of copyright-infringing videos as they’re being downloaded.
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The new approach would be an alternative to the Copyright Alert System, a voluntary initiative many leading programmers and distributors like Comcast have been utilizing since February. Other CAS participants include AT&T, Verizon, Time Warner Cable and Cablevision, as well as all studios affiliated with MPAA.
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Using pirated content as a platform to drive legal transactions reflects an alternate philosophy regarding copyright infringement, one that sees the illegal activity less as a crime that requires punishment and more as lead generation to a consumer whose behavior is borne out of inadequate legitimate digital content options.
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Can Twitter Save TV? (And Can TV Save Twitter?) - Forbes - 0 views
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To its 200 million-plus active users, Twitter is many things: a social network, a short-form messaging service, a news wire, a tool for self-expression — even, some believe, a force for global political change. But the company itself seems far more keen to position itself among its users — and even better, potential users – as a TV companion, an indispensable tool to keep up with, discuss and even influence the outcomes of shows and live events like sporting contests and political debates.
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The average price of an ad has been plummeting, down 46% in the most recent quarter.
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Americans now comprise just one-fourth of Twitter’s participants.
Second coming: the evolution of the companion screen » Digital TV Europe - 0 views
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The huge growth of both the smartphone and tablet markets in recent years has brought with it a profound shift in viewing habits. According to recent Nielsen stats, 84% of US smartphone and tablet owners now say they use their devices as second screens while watching TV – looking up information about programmes they are watching, researching or buying goods and interacting with friends.
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Recent months have seen the consolidation, and even closure, of some of the first crop of dedicated second screen services.
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McDonnell claims that industry, and industry watchers, have been distracted by the buzz around so-called ‘second screening’ – “misinterpreting the audience behaviour and missing the point that it’s just all about making the TV show better.” He claims that part of this “distraction” has rested with the consumer-facing startups, eager to grab attention from broadcasters and monetise this space independently. “They’ve generated a lot of hype and have largely failed to capitalise on it,” says McDonnell.
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The word we're using is 'repatriate' - we feel that TV is generating a lot of online activity and it's going elsewhere. We'd like to bring it back into the TV space if we can. What we try to do is almost replicate what people were doing online while they are watching TV and pro-actively serve them a whole lot of this extra information," he says
Fox, Twitter Study Says Tweets Encourage Viewing - and Boost Advertisers - TheWrap - 0 views
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A new study funded by a TV network and Twitter found that TV and Twitter go great together — not just by getting viewers to watch shows, but by getting them to embrace products promoted by the shows.
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First, TV-related tweets can inspire people to immediately watch a show they've never seen before, or resume watching shows they'd stopped watching.
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The survey – ”Discovering the Value of Earned Audience — How Twitter Expressions Activate Consumers” — included 12,577 people recruited on Twitter over two weeks. Participants were surveyed within 24 hours of watching and/or tweeting during primetime.
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WE KNOW WHERE YOUR TV IS: Why Location-Based Marketing Matters to Connected TVs | Inter... - 1 views
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Location technologies like GPS are sharing analytics on where and how this content is being viewed. The good news? Connected TVs definitely have a role to play in the multiscreen IoT – especially in the area of building new models of marketing and advertising relationships.
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The way we look at location-based marketing (LBM) is unique – our definition is basically: The intersection of people, places and media. We don’t equate LBM to just mobile [devices]. – Asif Khan, LBMA
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once you know the location of the person you’re trying to influence – the question you should ask is: what media happens to be near them in that particular place? Could be a billboard, radio, television – anything. We’re very focused on media context.”
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