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Contents contributed and discussions participated by Carri Bugbee

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Carri Bugbee

10 Tech Commandments for the TV Industry - 0 views

thenextweb.com/...mmandments-for-the-tv-industry

socialTV transmedia second screen 2nd screen social TV interactive TV

shared by Carri Bugbee on 14 Apr 12 - No Cached
  • Carri Bugbee on 14 Apr 12
     
    8. Thou shalt hyper-personalize for your viewers Perceptive media may still be a long way from becoming reality, but 'hyper-personalization' (perhaps a clearer description of what perceptive media means) of TV shows based on who's watching could be huge for viewers and advertisers alike. Not seen a show before? Your set-top box will know this and show more of an explanation of what's happened before, while regular viewers get some bonus content for their loyalty. Not a fan of heavy metal? Maybe the soundtrack to the action scene will be automatically changed to something more to your taste without you even knowing. You can read more about the thinking behind perceptive media in our post here.
Carri Bugbee

How social media users multitask while watching TV - 0 views

www.lostremote.com/...act-the-entertainment-industry

shared by Carri Bugbee on 02 Apr 12 - No Cached
  • study by TVGuide found that 27% say they watch more live TV to avoid spoilers via social media.
  • 3 out of 10 people decided to watch a TV show because of something they read or saw on a social networking site. (TVGuide’s study, which didn’t limit respondents to social media users, found that 17% said they started watching a TV show because of a social impression.)
Carri Bugbee

Social Media - 'Social TV' Boosts Live TV Viewing : MarketingProfs Article - 1 views

www.marketingprofs.com/...cial-tv-boosts-live-tv-viewing

socialTV TV tv viewing television

shared by Carri Bugbee on 28 Mar 12 - No Cached
  • 29% of social TV viewers engage in social TV primarily "to advise my network of friends and let them know what's good and bad." Women are more likely than men to share such opinions (36% vs. 21%).23% of social TV viewers engage in social TV primarily "to be connected with others who have similar television program likes and dislikes."
Carri Bugbee

MediaPost Publications Social Media Chatter Ups Live TV Stats 03/22/2012 - 0 views

www.mediapost.com/...chatter-ups-live-tv-stats.html

socialTV tv viewing social media

shared by Carri Bugbee on 22 Mar 12 - No Cached
  • A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV, according to an iModerate Research Technologies study.
  • Among some 150 males and females who engage in what Rossow calls “social TV” at least once a week, the emerging behavior has also made these viewers into more active consumers and influencers.
  • An increasing number of viewers also "love the social interaction and frequently add shows to their viewing lineup due to social chatter,” Rossow notes. “That adds up to more time spent on social networks and more hours watching television.”
  • ...1 more annotation...
  • What sort of consumers are participating in social TV? iModerate found three specific types, which it groups as “The Spots Nut,” “The Extrovert” and “The Girlfriend.”
  • Carri Bugbee on 22 Mar 12
     
    new research shows that social media can significantly increase consumers' TV time. 
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