Ring Digital estimates the Social TV Engager population at ~57 million TV viewers.
USA Syncs Up Better Second Screen View - 2013-04-01 16:13:36 | Broadcasting & Cable - 0 views
4th Edition of SocialTV Index Tracking Survey by Ring Digital llc Shows Twitter is Up 2... - 0 views
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Twitter was used by 28.4% of the Social TV Engager population up 28% from six months ago.
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News was selected by 48.1% of Social TV Engagers as one of five genres of prime-time TV content about which they have voted, posted, shared or commented.
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How will Facebook's IPO impact its relationship with the TV industry? - Insights into i... - 0 views
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Some are experimenting with facilitating paid-for and free viewer voting in talent shows, via Facebook.
The future of storytelling: People want to befriend characters and influence their deci... - 0 views
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“Technology is creating new opportunities to engage with narratives—but it’s not just about accessing more content in more places; it’s about the opportunity to bring stories out of the screen and into our lives,”
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“We found audiences are more ready than ever to embrace new tech-driven possibilities for stories to impact us more deeply: allowing us to see new points of view, inspiring us to live better, and even changing the ways we think about brands.”
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78 percent of people want to “friend” a character digitally – meaning they would receive updates via platforms like Facebook or via SMS – and would like to be able to sway the outcome of a particular decision, as they would with real friends, perhaps.
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