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Carri Bugbee

Study: Exposure to brand Tweets drives consumers to take action - both on and off Twitter - 0 views

blog.twitter.com/...action-both-on-and-off-twitter

socialTV social tv television TV brands advertising Twitter tweets

shared by Carri Bugbee on 02 May 14 - No Cached
  • Carri Bugbee on 02 May 14
     
    80% of the Twitter users we surveyed had mentioned a brand in their Tweets during the measurement period of September 2013 through March 2014. Behavioral data showed that among this group of Twitter users, 50% had mentioned brands in their Tweets 15 times or more over a seven-month period.
  • Carri Bugbee on 02 May 14
     
    The top two actions people took: visiting the brand's website (23%) and visiting the brand's Twitter page (20%). Brand Tweet exposure also drives online search for the brand (20%) as well as brand consideration with 19% of Twitter users in the study saying they'd consider trying the brand. Tweets that mention a brand also frequently spark earned media: 18% of study respondents retweet Tweets mentioning brands.
Carri Bugbee

New Data Surrounding Twitter, TV, and Brand Messaging - 0 views

www.marketingcharts.com/...r-tv-and-brand-messaging-39270

socialTV social TV stats charts Twitter advertising

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • recent study conducted by MarketShare suggests that TV ads are more effective when paired with paid Twitter advertising than without.
  • Nevertheless, advertisers in the US are seeing more ROI from their Twitter efforts, and 1 in 5 are now using Twitter in conjunction with a TV campaign, according to recent survey results from Ad Age.
  • Overall, 17.2 million unique authors sent tweets about TV during the study period, while 7.6 million tweeted about brands. The overlap results in 5.5 million people tweeting about both brands and TV. Among those 5.5 million, the most commonly tweeted brand categories were: consumer electronics (74%); restaurants (48%); food (29%); beverages (27%); and automotive (24%).
  • Carri Bugbee on 17 Apr 14
     
    related news, a recent study conducted by MarketShare suggests that TV ads are more effective when paired with paid Twitter advertising than without.
Carri Bugbee

Twitter, Starcom MediaVest Group Research Shows That Twitter Is Helping TV Ad Campaigns - 0 views

marketingland.com/-starcom-mediavest-group-87780

socialTV social tv television TV Twitter

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • evidence that combining Twitter and TV results in strong gains in brand awareness, TV ad recall, engagement with television shows and sales lift.
  • lab results demonstrate that Twitter’s ability to amplify significant cultural moments, far beyond original broadcast audiences.”
  • The Social TV Lab findings, compiled from various sources, including Nielsen’s Brand Effect for Twitter, Datalogix’s matched household modeling, Twitter’s in-tweet surveys, looked at results for campaigns from 15 U.S.-based SMG clients as well as general social TV engagement.
  • ...4 more annotations...
  • study found that people who use Twitter while watching TV are more engaged with shows and advertising, and therefore more valuable to marketers, than people who watch without Twitter.
  • or brands that used Twitter alongside their TV advertising, the study found on average a 6.9% increase in awareness for exposed audiences and significant increases for exposed and engaged audiences across awareness, intent and favorability measures.
  • sales increases of 4% on average in households exposed to ads on Twitter and TV vs. just TV ads alone.
  • 3. The Twitter / TV Multitasker is Here – and TV Ad Recall is High for them. Only one quarter of tweeting occurs during the ad break, and it was highest during reality shows (27%). This supports existing Twitter research that found viewers who are actively engaging in social media while viewing TV are genuinely paying attention to both screens as TV show tune away is less and ad recall was higher for TV Twitter multitaskers.
Carri Bugbee

Twitter tied to ratings growth, finds new Nielsen-Social Guide study - Lost Remote - 0 views

lostremote.com/bout-tv-and-watching-tv_b37053

ratings analytics Twitter television social TV socialTV Nielsen

shared by Carri Bugbee on 21 Mar 13 - No Cached
  • Carri Bugbee on 21 Mar 13
     
    Nielsen - along with its new acquisition Social Guide - have released new data that shows a positive correlation between Twitter volume and TV ratings.
Carri Bugbee

BBC Study Confirms Tablets' Growing Role In TV Consumption, But Also That TV Remains Su... - 0 views

techcrunch.com/...t-also-that-tv-remains-supreme

second creen 2nd screen television socialTV social TV TV

shared by Carri Bugbee on 28 Mar 13 - No Cached
  • TV remains first screen. “In breaking news situations, users turn to television as their primary and first device (42%), with the majority (66%) then turning to the internet to investigate stories further.
  • 25-34 year-old professionals are the biggest “news enthusiasts.” But that enthusiasm is still TV-first, other screens second
  • Some 43% of tablet owners say that they watch more TV now than they did five years ago. 83% say they use tablets alongside TV.
Carri Bugbee

1 in 5 Second-Screeners Shop for Products Seen in TV Ads - 0 views

www.marketingcharts.com/...-products-seen-in-tv-ads-28575

television social TV second creen 2nd screens advertising ads shopping shoppers

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.
  • That’s behind only learning about an actor/actress (29.8%) and learning about the show/movie (23.1%). The researchers note that shopping for products is most prevalent among laptop users and consumers in the 35-49 age group, and that “converting viewers into impulse shoppers has big potential impact for advertisers.”
  • Not too far behind the top tier of activities is discussing a show on a social networking site, cited by 14.8% of respondents. That’s a figure worth watching closely – as social TV has the potential to increase engagement. A just-released neuroscience study from MEC and Channel Seven in Australia discovered that interacting with social media while watching TV drove a 9% increase in program engagement among study participants, and that second-screen interaction aided recall of specific elements of the broadcast.
Carri Bugbee

Sports and Reality Shows Account for Half of Social TV Chatter - 0 views

www.marketingcharts.com/...alf-of-social-tv-chatter-25809

sports reality shows socialTV social TV chatter television TV

shared by Carri Bugbee on 10 Feb 13 - No Cached
  • sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012.
  • The CTAM study also finds that viewers are more likely to talk about shows the next day or after (83%) or right after the show (75%). (The study was not limited to social media conversations.)
  • NBC was easily the most engaging network of the year, with the Olympics a big reason why.
  • ...2 more annotations...
  • With an average of 80,000 social interactions per episode (and more than 250 telecasts per year), “SpongeBob SquarePants” was the program with the most social activity. But, the average “X Factor” episode generated more than 615,000 social interactions. (This list excludes sports and special events and includes data sources from the day of the telecast only.)
  • Second Annual Year End Stats Report
  • Carri Bugbee on 10 Feb 13
     
    Sports and Reality Shows Account for Half of Social TV Chatter
Carri Bugbee

Exclusive: Nielsen study reveals best practices for live social TV measurement | The Drum - 0 views

www.thedrum.com/...ces-live-social-tv-measurement

shared by Carri Bugbee on 05 May 16 - No Cached
  • Carri Bugbee on 05 May 16
     
    ADAM FLOMENBAUM
Carri Bugbee

How social media users multitask while watching TV - 0 views

www.lostremote.com/...act-the-entertainment-industry

shared by Carri Bugbee on 02 Apr 12 - No Cached
  • study by TVGuide found that 27% say they watch more live TV to avoid spoilers via social media.
  • 3 out of 10 people decided to watch a TV show because of something they read or saw on a social networking site. (TVGuide’s study, which didn’t limit respondents to social media users, found that 17% said they started watching a TV show because of a social impression.)
Carri Bugbee

MediaPost Publications Study: Consumers Prefer Netflix, Hulu, Redbox to TV Everywhere 0... - 0 views

www.mediapost.com/...-netflix-hulu-redbox-to-t.html

TV everywhere netflix hulu redbox cable tv cord cutting cord cutters

shared by Carri Bugbee on 06 Sep 13 - No Cached
  • More than two-thirds of smartphone and tablet users haven’t downloaded their pay-TV provider’s app, and nearly three-quarters never buy movies to watch from the VOD service.
Carri Bugbee

Who Rules The Second Screen, Facebook Or Twitter? - 1 views

www.forbes.com/...ond-screen-facebook-or-twitter

socialTV social TV second screen 2nd screen facebook Twitter television TV

shared by Carri Bugbee on 06 Mar 14 - No Cached
jbutson liked it
  • Despite a user base only 20% the size of Facebook’s, Twitter routinely hosts discussions that rival the size of those taking place on the larger platform. If you narrow the comparison down to original content — Tweets versus Posts — Twitter boasted more interaction around nearly all of the broadcasts SecondSync examined in its study.
  • The difference in time windows is just one of several apples-to-oranges problems that crop up when attempting to compare second-screen patterns across the two platforms. A more substantive one is how to weight the various types of actions permitted in both places. Is a Like more akin to a retweet or a Favorite?
  • But even a comparison that assumes that comments are worth as much as original posts suggests that Twitter owns a disproportionate share of TV discussions.
  • Carri Bugbee on 06 Mar 14
     
    Jeff Bercovici Forbes Staff
  • jbutson on 07 Mar 14
     
    Thanks so much for sharing. The study quoted liberally, thatFB commissioned by the way, is neither objective or thorough. Second Synch and FB are partners and the "data" was supplied by FB. The author is to be commended for recognizing the "apples to oranges" aspects of the comparison of FB to Twitter but I think the idea that Social Media will be zero sum arena likely misses some interesting analysis. Of all things, social media is never going to be zero sum, though marketers will have to make decisions about one vs. another for their clients needs. Obviously a blog post isn't profound but this one doesn't exactly further the discussion as much draw a tidy conclusion rather than the more nuanced reality that, IMHO, is a more interesting.
Carri Bugbee

MediaPost Publications OTT, Pay-TV Homes Would Cancel Service, Buy Aereo, Study Says 04... - 0 views

www.mediapost.com/...-cancel-service-buy-aereo.html

OTT cable TV Aereo streaming broadcasters

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • About 40% of pay-TV homes said they would likely cancel their TV service and replace it with Aereo if it was available in their market, according to a study from Centris Marketing Science. Another 13% were undecided. Centris believes this suggests “even greater conversion as consumers learn more about the service.”
Carri Bugbee

Fox, Twitter Study Says Tweets Encourage Viewing - and Boost Advertisers - TheWrap - 0 views

www.thewrap.com/dvertising-research-foundation

socialTV social tv television FOX Twitter

shared by Carri Bugbee on 01 May 14 - No Cached
  • A new study funded by a TV network and Twitter found that TV and Twitter go great together — not just by getting viewers to watch shows, but by getting them to embrace products promoted by the shows.
  • First, TV-related tweets can inspire people to immediately watch a show they've never seen before, or resume watching shows they'd stopped watching.
  • The survey – ”Discovering the Value of Earned Audience — How Twitter Expressions Activate Consumers” — included 12,577 people recruited on Twitter over two weeks. Participants were surveyed within 24 hours of watching and/or tweeting during primetime.
  • ...3 more annotations...
  • 76 percent of people who have seen a TV-related tweet have searched for a show, 78 percent have taken some sort of Twitter action, like clicking on a hashtag, and 77 percent have watched a show as a result.
  • Forty-two percent have made plans to watch the show later, 38 percent have watched episodes online and 33 percent have changed the channel to watch the show. Also, viewers who live-tweet are more likely to act.
  • Twitter-Engaged TV Viewers Tweet 24/7 While 72 percent of TV tweeters tweet when they watch live broadcasts, 60 percent tweet about TV shows when they are not watching them, and 58 percent tweet about TV shows while watching them after they originally air. Actors/Talent Are Most Preferred Source Forty percent of tweeters prefer to see tweets from a show's stars, 26 percent like to see them from friends and family, and 18 percent prefer them from official show handles. TV Tweets Drive More on Twitter, Other Social Platforms Seventy-eight percent take immediate action after seeing a TV Tweet, 41 percent click on the show's hashtag to find out more information; 39 percent retweet show tweets, and 35 percent follow stars on Twitter.
Carri Bugbee

Most Cord-Cutters Are Happy They Did It: Study | Multichannel - 0 views

www.multichannel.com/...374782

OTT over-the-top cord cutting cord-cutting cord-cutters

shared by Carri Bugbee on 28 May 14 - No Cached
  • About 84% of cord-cutters are “at least somewhat happy with their decision,” while 37% said they’re so happy that they have no plans to ever return to a traditional pay-TV service,
  • 17% of U.S. broadband subscribers surveyed say they once took a pay-TV service but have since left their provider, while 10% say they have never subscribed to pay-TV (the so-called “cord-nevers”), and 74% said they currently take a pay-TV service.
  • The median time spent each week by pay-TV subs using the service is 12.98 hours. Next is Internet subscription VOD (4.89 hours), free over-the-air TV (4.72 hours), free Internet video (3.49 hours), and owned digital movies and TV shows (3.12 hours).
  • ...1 more annotation...
  • About 92% reported spending time on YouTube, followed by Netflix (52%), Hulu/Hulu Plus (35%),  Amazon Prime (26%), and premium channel sites such as HBO Go (28%).
Carri Bugbee

Households Abandoning Cable and Satellite for Streaming - Forbes - 0 views

www.forbes.com/...le-and-satellite-for-streaming

shared by Carri Bugbee on 20 Mar 13 - No Cached
  • Young adults more likely to have Zero TV
  • more than five million U.S. homes that, according to a recent Nielsen study, have “zero TV.” That’s up from just over 2 million in 2007.
  • Carri Bugbee on 20 Mar 13
     
    Young adults more likely to have Zero TV
Carri Bugbee

Second screens popular but not always companion TV apps, study says - latimes.com - 0 views

www.latimes.com/...-apps-20130409,0,6951031.story

social TV companion apps second screens 2nd screens TV television social

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • 87% of consumers are splitting their attention between the TV and their laptops, smartphones and tablet computers. Here's the kicker: Although such distracted viewing is common, fewer people are using these second screens to interact with the applications designed specifically for the TV programs they're watching.
  • Although these so-called "companion" applications are popular with some viewers, they don't resonate with most consumers,
  • 47% of viewers have used their portable devices to learn more about the TV shows or movies they're watching, or the actors appearing on screen. But they are turning to established sources, including IMDb, Wikipedia and social networks, for such information, NPD found.
Carri Bugbee

18% Of TV Viewers Recall Seeing A Twitter Hashtag During A Show [STUDY] - AllTwitter - 0 views

www.mediabistro.com/...social-tv-study_b21423

socialTV hashtag Twitter

shared by Carri Bugbee on 20 Apr 12 - No Cached
  • 64 percent of US consumers recall seeing some sort of social media symbols – like a Twitter hashtag or a Facebook “like” – while watching TV. And half of these viewers went ahead and interacted with social media after seeing it on the tube.
  • 42 percent remember a “Like” button, 28 percent remember a QR code and 18 percent remember a Twitter hashtag.
  • When asked why they chose to interact with social media after (or even during, as is the case with those of us who can’t leave our laptops powered off while on the couch) a show, the majority (43 percent) said they wanted to get more information about the show or a related product or service.
  • ...1 more annotation...
  • But TV-watchers are also on the lookout for deals: 32 percent said they were interested in getting access to coupons or promotional codes, and 31 percent wanted to enter a contest or sweepstakes.
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