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Carri Bugbee

Nielsen adapts to track 'TV-free' homes - Business - CBC News - 0 views

www.cbc.ca/...business-nielsen-ratings.html

nielsen tracking cord-cutters social TV television analytics

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • Nielsen Co. started labelling people in this group "Zero TV" households, because they fall outside the traditional definition of a TV home. There are 5 million of these residences in the U.S., up from 2 million in 2007
  • Unless broadcasters can adapt to modern platforms, their revenue from Zero TV viewers will be zero.
  • For the first time, TV ratings giant Nielsen took a close look at this category of viewer in its quarterly video report released in March. It plans to measure their viewing of new TV shows starting this fall, with an eye toward incorporating the results in the formula used to calculate ad rates.
  • ...3 more annotations...
  • he Zero TV segment is increasingly important, because the number of people signing up for traditional TV service has slowed to a standstill in the U.S.
  • Zero TVers tend to be younger, single and without children.
  • Then there are the "cord-nevers," young people who move out on their own and never set up a landline phone connection or a TV subscription.
Carri Bugbee

Boxee Cozies Up to Broadcasters With Rebranded DVR | Variety - 0 views

variety.com/...xee-to-quick-revamp-1200343403

social TV Boxee television TV advertising DVR ads

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • Boxee rebranded its box from Boxee TV to Boxee Cloud DVR and changed the services it offers.
  • “Our pitch to them is if we move the DVR to the cloud, we can do dynamic ad insertion, so instead of losing the ability to monetize that audience if they’re watching a week later or binge viewing if they’ve recorded the entire season, if you could serve fresh ads whenever somebody is watching it … that is a better way to monetize DVR.”
  • ed us to believe the future of TV is not apps, it’s the experience and the content.”
  • ...3 more annotations...
  • just five apps, including Netflix, YouTube and Pandora, get the majority of use on all connected devices.
  • There are going to be more audiences watching more video on more screens, a lot of new business models, a lot more people watching more stuff and being able to pay for it
  • right now content providers may be too concerned with content protection, at the expense of viewer engagement.
Carri Bugbee

1 in 5 Second-Screeners Shop for Products Seen in TV Ads - 0 views

www.marketingcharts.com/...-products-seen-in-tv-ads-28575

television social TV second creen 2nd screens advertising ads shopping shoppers

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.
  • That’s behind only learning about an actor/actress (29.8%) and learning about the show/movie (23.1%). The researchers note that shopping for products is most prevalent among laptop users and consumers in the 35-49 age group, and that “converting viewers into impulse shoppers has big potential impact for advertisers.”
  • Not too far behind the top tier of activities is discussing a show on a social networking site, cited by 14.8% of respondents. That’s a figure worth watching closely – as social TV has the potential to increase engagement. A just-released neuroscience study from MEC and Channel Seven in Australia discovered that interacting with social media while watching TV drove a 9% increase in program engagement among study participants, and that second-screen interaction aided recall of specific elements of the broadcast.
Carri Bugbee

New Twitter-Style 'TV Guide' Makes Tweeting Easier - DNAinfo.com New York - 0 views

www.dnainfo.com/...tv-guide-makes-tweeting-easier

socialTV social TV ChirpGuide tv guide Twitter tv programs curation

shared by Carri Bugbee on 08 Feb 13 - No Cached
  • provides Twitter users a directory of live tweet streams for an event or broadcast — from political debates to press conferences to reality TV shows.
  • team would pick from a roundup of "qualified content producers" — such as writers for newspapers, magazines and blogs in teams' respective hometowns and each list would feature about 10-25 live Tweeters per event
  • Users can also mix and match their own custom stream of tweets highlighted by Chirp Guide or the site's users
Carri Bugbee

Nielsen Agrees to Expand Definition of TV Viewing - 1 views

www.hollywoodreporter.com/...es-expand-definition-tv-422795

socialTV television Nielsen ratings social TV analytics

shared by Carri Bugbee on 21 Feb 13 - No Cached
  • networks for years have complained that total viewing of their shows isn't being captured by traditional ratings measurements. This is a move to correct that.
  • decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year.
  • By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation.
Carri Bugbee

Social Networks Positively Impact Entertainment Decisions - 0 views

www.marketingcharts.com/...-entertainment-decisions-21597

shared by Carri Bugbee on 16 Apr 12 - No Cached
  • Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%),
  • Twitter users are more likely than Facebook users to follow actors and actresses (41% vs. 32%), sports figures (25% vs. 17%), reality TV stars (23% vs. 16%), and journalists and reporters (15% vs. 9%). By contrast, Facebook members are more likely to follow companies and brands (49% vs. 37%), sports teams (30% vs. 22%), TV shows (49% vs. 30%), and movies (43% vs. 25%).
  • Roughly 4 in 5 respondents said they always or sometimes visit Facebook while watching TV, while 41% reported tweeting about the show they are watching. In fact, of those posting about TV shows, roughly three-quarters did so while watching programs live, and 51% said they post while watching to feel connected to others who might be watching.
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  • 29% of respondents who engage in social TV do so primarily to advise their network of friends and let them know what is good and what is bad, while 23% do so to be connected with others who have similar TV likes and dislikes.
  • Twitter held 85% share of the social activity occurring around broadcast TV, at 85%, compared to 7% for Facebook, and 8% for GetGlue. Twitter was less influential on cable, although it remained the leader with 64% of activity, followed by Facebook (23%) and GetGlue (13%).
Carri Bugbee

How will Facebook's IPO impact its relationship with the TV industry? - Insights into i... - 0 views

www.futurescape.tv/...ship-with-the-tv-industry.html

socialtv facebook ipo social TV TV industry broadcasters

shared by Carri Bugbee on 18 May 12 - No Cached
  • Some are experimenting with facilitating paid-for and free viewer voting in talent shows, via Facebook.
Carri Bugbee

Television in the social era: It's not about your audience | memeburn - 0 views

memeburn.com/...ra-its-not-about-your-audience

social social TV socialtv content television

shared by Carri Bugbee on 19 May 12 - No Cached
  • Some of the key features of this new medium include:Explosion of user participation through social networkingMore screens, increased portability and interfacesGreater aggregation, discovery and availability of mediaTwo-way streaming that allows users to contribute and become broadcastersScheduling and media assembly moving into the homeBetter understanding of user engagement and greater measurement of behaviour
  • “Don’t silo your thinking about content in terms of where it will be seen or how it will be delivered — think about all touchpoints, devices and mediums in a cohesive way,” he says.
  • Soon media will be more about the users than the media creators or the content created
  • Carri Bugbee on 19 May 12
     
    "intertainment" (internet oriented entertainment) beyond television. He reckons this will force media creators to rethink how they produce content
Carri Bugbee

i.TV Drops GetGlue Brand, Launches 'tvtag' App | Cable Television News | Broadcast Synd... - 0 views

www.multichannel.com/...147948

socialTV social TV television TV GetGlue i.TV

shared by Carri Bugbee on 28 Jan 14 - No Cached
  • Almost three months after striking a deal to acquire second screen TV app specialist GetGlue, i.TV has "retired" the GetGlue brand while introducing a new brand and social TV app called "tvtag" that will enable users to share, comment on and react to what they’re watching.
  • Tvtag will aggregate the i.TV second screen audiences from GetGlue, DirecTV and Nintendo (via the Nintendo TVii feature that’s baked into the Wii U console and Wii U GamePad). i.TV CEO Brad Pelo said the move will give tvtag access to an aggregate, potential reach of about 10 million users.
  • The new app replaces the GetGlue platform with one that  lets users “tag” moments within individual TV shows and sporting events with comments, doodles and memes. Keeping some of the old GetGlue features in place, tvtag will still let users “check in” to a show to unlock digital stickers, while also integrating user polls tied to TV content and the ability to share show-related info on Twitter and Facebook.
Carri Bugbee

Who Rules The Second Screen, Facebook Or Twitter? - 1 views

www.forbes.com/...ond-screen-facebook-or-twitter

socialTV social TV second screen 2nd screen facebook Twitter television TV

shared by Carri Bugbee on 06 Mar 14 - No Cached
jbutson liked it
  • Despite a user base only 20% the size of Facebook’s, Twitter routinely hosts discussions that rival the size of those taking place on the larger platform. If you narrow the comparison down to original content — Tweets versus Posts — Twitter boasted more interaction around nearly all of the broadcasts SecondSync examined in its study.
  • The difference in time windows is just one of several apples-to-oranges problems that crop up when attempting to compare second-screen patterns across the two platforms. A more substantive one is how to weight the various types of actions permitted in both places. Is a Like more akin to a retweet or a Favorite?
  • But even a comparison that assumes that comments are worth as much as original posts suggests that Twitter owns a disproportionate share of TV discussions.
  • Carri Bugbee on 06 Mar 14
     
    Jeff Bercovici Forbes Staff
  • jbutson on 07 Mar 14
     
    Thanks so much for sharing. The study quoted liberally, thatFB commissioned by the way, is neither objective or thorough. Second Synch and FB are partners and the "data" was supplied by FB. The author is to be commended for recognizing the "apples to oranges" aspects of the comparison of FB to Twitter but I think the idea that Social Media will be zero sum arena likely misses some interesting analysis. Of all things, social media is never going to be zero sum, though marketers will have to make decisions about one vs. another for their clients needs. Obviously a blog post isn't profound but this one doesn't exactly further the discussion as much draw a tidy conclusion rather than the more nuanced reality that, IMHO, is a more interesting.
Carri Bugbee

No March Madness for Cord Cutters | Re/code - 1 views

recode.net/...march-madness-for-cord-cutters

shared by Carri Bugbee on 17 Mar 14 - No Cached
  • A good chunk of the tournament’s 67 games will only be available to people who have access to Turner-owned cable channels TNT, TBS and TruTV. And for the first time ever, that includes the two semifinal games on Saturday, April 5: If you don’t have pay TV, or a friend who does, and you don’t want to watch the Final Four games at a bar, you’re going to be out of luck.
  • Big-time sports have been migrating from free broadcast channels to pay channels for some time.
Carri Bugbee

Smart TV: The industry push to keep getting smarter - latimes.com - 0 views

www.latimes.com/...rt-tv-20130519,0,7808113.story

socialTV social TV television tv smartTV connected TV recommendations

shared by Carri Bugbee on 07 Jul 13 - No Cached
  • Still, you might say a revolution is brewing in the living room — and this one will be televised. It portends not only a change in the TV viewing experience but also poses a threat to cable and satellite TV distributors. Even network executives' notions about scheduling — how positioning a new show adjacent to a popular program in the evening lineup to drive ratings — look anachronistic at a time when Nielsen estimates that 47% of all American households have DVRs and can watch recorded shows whenever they choose, and 55% of broadband homes have at least one TV connected to the Internet, according to market researcher the Diffusion Group.
  • Concerns about how to reach this group known as the "never connecteds" and count their viewing in a show's ratings adds to a list of headaches that include slumping prime-time broadcast TV ratings and the flight of advertisers to cable.
  • these smart TVs may look dated compared with what Silicon Valley giant Intel has in store for later this year, not to mention whatever Apple Inc. is planning with its mysterious but hotly anticipated flat-screen TV.
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  • "We're in a golden era of television. Never in the history of the media has so much money been spent producing high-quality content," said Eric Huggers, general manager of Intel Media, expressing a broad consensus. "If you look at the technology that is used to deliver that, it feels stuck in the past. We think we need to put the technology on a par with the quality of the editorial."
  • "This is going to be the first true cable TV replacement service delivered over broadband," said Michael Greeson, president of the Texas-based media research firm the Diffusion Group. "It's going to tell us so much about the television industry and what relationships have been bent or broken in terms of [Intel] being able to bring first-run content ... as opposed to delayed, on-demand."
Carri Bugbee

The Trendrr Blog » Blog Archive » New Facebook Data Strengthens Tools For Mea... - 0 views

blog.trendrr.com/...asuring-second-screen-activity

social TV television socialTV facebook TV analytics trendrr

shared by Carri Bugbee on 26 Jul 13 - No Cached
  • Facebook has given Trendrr preliminary access to previously unanalyzed Facebook user engagement data on chatter relating to television content.
  • Our analysis reveals that there is a large amount of TV-related social activity on Facebook — in numbers approximately 5 times as large as that of all other social networks combined as measured by Trendrr.
  • Trendrr’s analysis of second-screen Facebook activity during one week in May** found that the volume of Facebook user engagement relating to television programming was 5 times as large as all other social networks combined. Activity related to broadcast television was 7 times as large, while activity linked to cable-television programming was 4.5 times as large as all other social networks combined. Second-screen activity levels on Facebook were particularly high among viewers of dramas and comedies.
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  • Live events during airtime, such as sporting events, also showed dramatically higher levels of activity over other social networks — something that may be surprising for some marketers who view Facebook as a platform mostly for extended conversation.
  • Trendrr and Facebook are working on a public case study of TV-related Facebook activity as part of an effort to illustrate the full breadth of engagement on Facebook’s platforms. Ultimately, Trendrr hopes to begin incorporating this Facebook data into its Social TV Rankings charts.*
Carri Bugbee

Cord-Cutting No Longer an 'Urban Myth': Pay TV Operators Drop 316,000 Subs in Past Year... - 0 views

variety.com/...0-subs-in-past-year-1200574763

pay social TV pay tv streaming cord-cutters

shared by Carri Bugbee on 09 Aug 13 - No Cached
  • In the face of customer losses, cable and satellite TV operators say they’re focusing on higher-value subscribers, willing to sacrifice bargain-hunting consumers who at satisfied with over-the-top video options like Netflix and free broadcast TV.
  • data clearly shows that cord-cutting is picking up the pace as the cost of cable and satellite TV service continues to climb skyward.
Carri Bugbee

Montreal's Seevibes acquires French social analytics firm TvTweet, opens office in Fran... - 0 views

business.financialpost.com/...tvtweet-opens-office-in-france

social analytics social TV socialTV television SeeVibes

shared by Carri Bugbee on 20 Nov 13 - No Cached
  • The service analyzes over 3,000 TV shows across “100%” of broadcasters and cable TV networks in Canada, recording 20 million relevant social media interactions each week. The idea is that clients – which currently include Quebecor Media, CBC, and Bell Media – can analyze posts and tweets, both for their own shows and channels, but also the industry over all, and adjust their social media strategy accordingly.
  • TvTweet, founded in Bordeaux, France in 2011, has found similar success in the European market, and is working with companies such as Orange, TF1 and NRJ12 across seven different countries.
Carri Bugbee

Time-shifted TV viewing becoming the norm | Advanced Television - 1 views

advanced-television.com/...d-tv-viewing-becoming-the-norm

time-shifted viewing OTT over-the-top streaming on demand

shared by Carri Bugbee on 15 Nov 13 - No Cached
  • ost people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change.
  • But there are strong pointers to a not-too-distant future where time-shifting is the default behaviour for most viewers, most of the time, and live viewing is mainly reserved for event TV.
  • On-demand is seen more as a catch-up facility, with 70 per cent of on-demand users claiming they only use on-demand services to catch up on programmes they have missed. In addition, the availability of on-demand services on other screens is key to many, with 47 per cent of on-demand users stating that they often use on-demand services to watch programmes when they are not in front of a TV set.
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  • PVRs are seen as more convenient and reliable than on-demand TV viewing.
  • The social opportunity to “media-mesh” with live content is also a factor that will surely continue to influence viewing choices.
Carri Bugbee

More media consumers are cutting the cable cord | McClatchy - 0 views

www.mcclatchydc.com/...dia-consumers-are-cutting.html

shared by Carri Bugbee on 23 Sep 13 - No Cached
  • The vast majority of Americans – 95 percent – still watch television using traditional cable or satellite options, according to Nielsen. But the number of households that choose to opt out of cable or satellite TV is on the rise, from 2 million in 2007 to 5 million in 2013, Nielsen’s data show.
  • “This scares the bejesus out of the cable and satellite people,” said Jim Barry, a spokesman for the Consumer Electronics Association in Arlington, Va. “I think it’s going to change the business model.”
  • A main driver behind the high cost of cable and satellite in recent years is the expensive license fees networks pay sports leagues to broadcast their games. The cost gets passed on to consumers to pay for the “bundles” of channels they get with their cable satellite subscriptions, whether they plan to watch sports or not.
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  • Aereo relies on tiny antennas located in the company’s data centers that pick up local channels’ signals and beam them over the Internet to customers. For a monthly membership of $8 to $12, Aereo customers can watch the channels streaming live online or save them on virtual digital video recorders for later.
  • TV networks have responded: ABC, CBS, Fox, NBC and PBS are suing Aereo, claiming that its service violates copyright law by selling access to their content without their permission. A federal appeals court ruled in Aereo’s favor earlier this year,
Carri Bugbee

Experts: Social Data Is Key to Measuring Television Success - 0 views

sproutsocial.com/...social-media-tv-metrics

socialTV social TV television TV Twitter measuring social data analytics advertising

shared by Carri Bugbee on 27 Nov 13 - No Cached
  • Seevibes created its own “Seevibes Score” — a composite score that consolidates data on market share, social impressions, loyalty levels, engagement rate, frequency, and level of response — to gauge how a show is performing socially. “The level of audience engagement with TV via social networks with television has surged by 500% year-after-year. This can make it difficult to compare broadcast numbers over time,” explains Maisonnave
  • “These social data points are giving us a new barometer for success or failure when we’re talking about engaging TV audiences,” says Youngling. “Content, both programmatic and advertorial, is now subject to an entirely new set of consumer-driven metrics. We talked about must-see TV back in the Seinfeld days, and now it’s evolving into the idea of must-comment TV.”
  • “Twitter didn’t have to train or persuade people to change their behavior,” says Bugbee of the network’s television chatter. “It just had to capitalize on what people were already doing. I think that’s why Twitter’s so powerful: it’s easy, it’s obvious, and it’s open.”
  • ...2 more annotations...
  • “There are calls to action in all sorts of programming that are encouraging people to get involved and continue the dialog with that programming,” says Youngling. “For brands, the data is really showing that it’s incredibly impactful and meaningful. When you give audiences the opportunity to interact, they will.”
  • “If shows don’t get good ratings they don’t stay on the air,” says Bugbee. “You see television encouraging social activity with hashtags on shows. Ostensibly, if I’m not watching Dancing with the Stars and I see a lot of posts from my friends who are talking about it, maybe I should tune in.”
Carri Bugbee

Nielsen Twitter TV Ratings Are Launched - 2013-10-07 04:01:00 | Broadcasting & Cable - 0 views

www.broadcastingcable.com/...er_TV_Ratings_Are_Launched.php

shared by Carri Bugbee on 07 Oct 13 - No Cached
  • Carri Bugbee on 07 Oct 13
     
    Early data from the Nielsen Twitter TV Ratings indicates that social media activity related to Twitter continues to grow, with the number of Tweets related to TV growing 38% from 190 million in the second quarter of 2012 to 263 million in the second quarter of 2013, according to Nielsen's SocialGuide.
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