Amazon Readies Set-Top Box for Holidays - WSJ.com - 0 views
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amazon set-top box OTT over-the-top socialTV social TV roku apple TV model
shared by Carri Bugbee on 03 Oct 13
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A key motivation for Amazon is boosting its Prime membership rolls, which may be bolstered by a set-top box.
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Streaming video has been an increasing focus for Amazon, which has been racing to distinguish itself from rivals Netflix, Hulu LLC and others with exclusive content deals and a slate of television pilots that are set to become available starting later this year.
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Based on the dizzying array of free and paid apps available on Roku devices--from the Yachting Channel to YogaGlo to Trigger Talk TV for gun enthusiasts—it is easy to imagine potential e-commerce tie-ins on an Amazon device.
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The set-top box, which would pit the online retailer against a host of established rivals, is a small device that resembles a Roku Inc. player and is similarly styled as a platform to run apps and content from a variety of sources, these people said. It would also serve as a delivery vehicle for Amazon's existing streaming video service—available as part of its Prime membership