Consumers Report Low Take-Up of "TV Everywhere" Services - 0 views
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authentication would at least somewhat deter 7 in 10 TVE users, with one-quarter being deterred “a lot.” The researchers note that distaste is particularly high among older respondents, aged 50-64.
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pay TV operators face an uphill climb: just 30% of the consumers in pay TV homes surveyed said they have ever used their services, with 52% aware of them. TVE services from TV networks have both higher awareness (64%) and use (37%).
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30% of respondents said they’ve used a network’s mobile site to access TVE features (and 34% have used a network’s application), those figures drop to 25% and 26%, respectively, for pay TV services.
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authentication would at least somewhat deter 7 in 10 TVE users, with one-quarter being deterred "a lot."