Study: Exposure to brand Tweets drives consumers to take action - both on and off Twitter - 0 views
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80% of the Twitter users we surveyed had mentioned a brand in their Tweets during the measurement period of September 2013 through March 2014. Behavioral data showed that among this group of Twitter users, 50% had mentioned brands in their Tweets 15 times or more over a seven-month period.
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The top two actions people took: visiting the brand's website (23%) and visiting the brand's Twitter page (20%). Brand Tweet exposure also drives online search for the brand (20%) as well as brand consideration with 19% of Twitter users in the study saying they'd consider trying the brand. Tweets that mention a brand also frequently spark earned media: 18% of study respondents retweet Tweets mentioning brands.
Apps For Mobile Viewing Challenge Cable Operators, TV Networks | Fox Business - 0 views
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Media companies also want to gather and crunch all the data about viewing habits they can to sell to advertisers. The companies receive less high quality data when people watch network programming through an app from Dish Network or DirecTV instead of using their own apps.
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"Both sides are paranoid. The operators think that if the programmers can create a one-to-one relationship with the consumer, some day they peel off and become their own HBO," said an executive at a media company involved in content negotiations who was not authorized to talk to the media.
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Ad sales on the platforms are still small and hard to estimate, but revenue is expected to grow as more viewing moves to mobile devices
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Second-screen apps struggle with brand relevance as binge-watching grows - Mobile Marke... - 0 views
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While brand marketers are enthusiastic about trying to engage second-screen viewers, much of their focus right now is on Facebook and Twitter rather than standalone second-screen apps.
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As a result, these apps are looking to reposition themselves to attract more use and brands
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The idea is to provide users with an experience that they can engage with throughout the day related to their favorite TV shows, whether they want to catch up on the latest gossip about a show, chat about the latest episode or engage with the app while watching a show.
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Twitter Ad Strategy: Team Up With TV Content Creators - Businessweek - 0 views
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Twitter is specifically about what is happening right now,” says Ron Amram, senior media director of Heineken USA, adding that Amplify has become Twitter’s most promising ad tool. “To allow a brand to have real-time ownership of a video that says, ‘This is what you need to know right now’ is pretty powerful.”
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To attract more social media attention, “marketers are taking moments that would have been talked about at the water cooler and are allowing them to unfold live,” says Adam Bain, Twitter’s president of global revenue.
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A division of 30 employees works with media companies to ensure that networks and their actors tweet during broadcasts and that Twitter hashtags and user names appear on the screen
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An Algorithm Knows Who Liked the How I Met Your Mother Finale - Adrienne LaFrance - The... - 0 views
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The Canvs analysis covered about 185,000 tweets, just a portion of the half-a-million tweets that Canvs identified as being related to the finale. The platform only analyzes tweets it is sure it can interpret accurately, founder and CEO Jared Feldman told me. <div><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=%2F4624%2FTheAtlanticOnline%2Fchannel_technology&t=src%3Dblog%26by%3Dadrienne-lafrance%26title%3Dan-algorithm-knows-who-liked-the-em-how-i-met-your-mother-em-finale%26pos%3Din-article&sz=300x185&c=72813788&tile=3" title=""><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=%2F4624%2FTheAtlanticOnline%2Fchannel_technology&t=src%3Dblog%26by%3Dadrienne-lafrance%26title%3Dan-algorithm-knows-who-liked-the-em-how-i-met-your-mother-em-finale%26pos%3Din-article&sz=300x185&c=72813788&tile=3" alt="" /></a></div>
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An algorithm might recognize the word "enjoy" in a tweet that says, I really didn't enjoy the How I Met Your Mother finale, without realizing that the tweet isn't ultimately positive. You can teach a computer to recognize the "didn't" before "enjoy," but that doesn't go far enough, either.
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The way that 12-year-olds talk about loving Justin Bieber? There's no dictionary on the planet that captures that."
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Twitter and Facebook face increasing social TV competition | TVBEurope - 0 views
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Yahoo’s multimedia blogging platform Tumblr is already co-operating with Viacom to offer advertising opportunities around top Viacom TV programming, such as the MTV Movie Awards. It also recently commissioned research into its social TV engagement, positioning it as a direct competitor to Twitter.
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The Voice USA runs its social TV engagement across multiple other social networks and mobile apps, including Google+, Keek, Pinterest, Snapchat, Tumblr and YouTube, plus Facebook’s Instagram and Twitter’s Vine.
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Twitter, Facebook, WeChat and Sony have all launched rival World Cup social TV services.
Time is running out for the 30-second TV commercial | Media Network | The Guardian - 0 views
What You Need to Know About 'Social TV' Right Now | Commentary and analysis from Simon ... - 0 views
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"Merely tracking the volume of buzz," said Bluefin Labs VP-Marketing and Business Development Tom Thai, "without a deeper analysis of other factors, is very rudimentary." What matters is context; once a show gets traction, what else can the viewers who are chattering about it tell us about their other preferences as consumers? "If you're a CMO for an automaker vs. wireless carrier vs. laundry detergent," said Mr. Thai, "your audiences and needs will be different. The key next step is marrying social-TV data about the shows with data about specific brands."
Amazon Plans Free Streaming Media Service - WSJ.com - 0 views
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The new service, which could launch in the coming months, likely will feature original series and may include licensed programming, these people said. As part of the project, Amazon has held talks with the creators of "Betas," a series about a Silicon Valley startup that Amazon produced last year for Prime, these people said.
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The new data Amazon collects about viewers' television or music preferences could allow it to deliver more targeted advertising, including for products available on its retail website. Think Adidas shoe ads alongside Run-D.M.C.'s "MyAdidas" music video.
Oh Goddamn It, Netflix Is Testing Ads - 1 views
Axios Media Trends - Axios - 0 views
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In its second season, Snapchat's first original program, Good Luck America, averaged over 5 million unique viewers per episode, Axios has learned. The season totaled 29 million total unique viewers globally, 45% more than the prior season. Almost 75% of those viewers are under the age of 25, and over 90% are under age 35.
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Adds new digital viewers: Twitter provided an average of 6% incremental reach to TV (meaning it expanded its audience with viewers that are digital-only) for target demographics.
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Reaches a young audience: Twitter saw an average of 25% additional digital reach to TV programs amongst adults 18-24.
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