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The Canvs analysis covered about 185,000 tweets, just a portion of the half-a-million tweets that Canvs identified as being related to the finale. The platform only analyzes tweets it is sure it can interpret accurately, founder and CEO Jared Feldman told me. <div><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=%2F4624%2FTheAtlanticOnline%2Fchannel_technology&t=src%3Dblog%26by%3Dadrienne-lafrance%26title%3Dan-algorithm-knows-who-liked-the-em-how-i-met-your-mother-em-finale%26pos%3Din-article&sz=300x185&c=72813788&tile=3" title=""><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=%2F4624%2FTheAtlanticOnline%2Fchannel_technology&t=src%3Dblog%26by%3Dadrienne-lafrance%26title%3Dan-algorithm-knows-who-liked-the-em-how-i-met-your-mother-em-finale%26pos%3Din-article&sz=300x185&c=72813788&tile=3" alt="" /></a></div>

An algorithm might recognize the word "enjoy" in a tweet that says, I really didn't enjoy the How I Met Your Mother finale, without realizing that the tweet isn't ultimately positive. You can teach a computer to recognize the "didn't" before "enjoy," but that doesn't go far enough, either.

The way that 12-year-olds talk about loving Justin Bieber? There's no dictionary on the planet that captures that."

ut Nascar's new page has a key new feature, which is the ability to pull in tweets related to a live event from a variety of sources. In the case of Nascar, tweets about Pocono 400 were being pulled in from drivers like Jeff Gordon as well as sports writers, and the curation was executed through an algorithm that searched for relevant content with the assistance of human editors, according to a Twitter blog post. It's further evidence of Twitter's desire to be the platform advertisers turn to when they're looking to execute promotions around major live events such as the Super Bowl or the Oscars. Last month, they announced a partnership with ESPN to create branded campaigns around tentpole sports events.

#Nascar page is the first of its kind and has a slightly different layout than the brand pages Twitter unveiled in December, which feature customizable header images and enable brands to keep a particular tweet -- often a photo or video that can auto-expand -- at the top,

It’s internally testing “Chronological By Actor,” a new way to display updates about live events so they appear in order from most recent to oldest, surrounded by feed posts ranked by its traditional relevance-sorting. It’s not ready yet, but the algorithm test denotes Facebook’s keen interest in stealing Twitter’s real-time social media crown.

It revealed it would start publicizing News Feed algorithm changes in blog posts, as well as two changes that have already been rolled out: “Story Bumping,” which bumps stories you haven’t seen yet to the top of the feed, and “Last Actor,” which shows you more feed stories about the people you’ve recently interacted with or viewed the profile of.

If you want up-to-the-second information about what’s transpiring in a sports event or breaking news story, Twitter wins. Y

Up until now when users click on a hashtag, they are shown a page littered with tweets which have included that particular hashtag. But in Nascar’s case, Twitter will curate those tweets through an algorithm, and by hand to give users a behind-the-scenes look at the race.

consumers who click on the #Nascar hashtag will be directed to a not-yet-live Twitter page that will aggregate tweets and photos related to the race to create what Nascar svp and CMO Steve Phelps called in a statement a “complementary live race experience.”