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mvbracamonte

The Impact Online Reputation and Customer Reviews Have - 0 views

www.business.com/...eputation-and-customer-reviews

negative reputation cost business impact customer reviews

shared by mvbracamonte on 06 Nov 17 - No Cached
  • Negative comments and customer reviews will hurt your business
  • http://try.seoimage.com
  • mvbracamonte on 06 Nov 17
     
    Cómo los comentarios negativos pueden afectar tu marca o producto
  • mvbracamonte on 06 Nov 17
     
    Buen artículo que nos enseña en prácticos números el impacto de una mala reputación online de nuestra marca o producto
PAU FABREGAT BELTRAN

http://www.evocaimagen.com/cuadernos/cuadernos5.pdf #_transparencia_ #_reputa... - 2 views

www.diigo.com/...g

identidad reputación transparencia

shared by PAU FABREGAT BELTRAN on 03 Nov 15 - No Cached
  • PAU FABREGAT BELTRAN on 03 Nov 15
     
    De la página 23 a la 27 la especialista en cuestiones legales de Internet, Paloma Llaneza, explica de una forma muy entendible la diferencia entre la reputación y la transparencia. La reputación es la consecuencia de una imagen pública, social, muy relacionada con el honor. Mientras la identidad es un concepto más personal y individual vinculada con la intimidad. Cuanta más transparencia mayor es el riesgo de destruir nuestra reputación. EN PDF.
PAU FABREGAT BELTRAN

The Definitive Guide to Online Reputation Management - 1 views

blog.kissmetrics.com/guide-to-reputation-management

management reputation online transparencia

shared by PAU FABREGAT BELTRAN on 03 Nov 15 - No Cached
  • regular interactions on social networks are vital to any business success.
  • No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you
  • What does being “transparent” mean? Here are some examples: Allowing employees to talk about products and services publicly Establishing a 1-to-1 communication channel Asking for feedback Not hiding criticism, and addressing it publicly
  • ...14 more annotations...
  • Being transparent is risky. But in the long run, not being transparent is riskier.
  • What if your product/service sparks too much criticism? What if your employees are not social media savvy? What if your competitors take advantage of this? These are some of the reasons one needs to have a proper online reputation management plan in action before embarking on a “transparency journey.”
  • In the online reputation management scenario, there are two types of negative content that companies should be aware of. One is represented by complaints on social networks. They need to be addressed properly, but unless your company has serious problems, they do not pose a real challenge to your business.
  • 1. Become well respected
  • 2. Be radically transparent
  • 3. Monitor what they are saying about you
  • 4. React quickly and politely
  • 5. Address criticism
  • 6. Treat your Google page 1 as your business card
  • 7. Understand your detractors
  • 8. Attack your illegitimate attackers
  • 9. Learn from your mistakes
  • 10. Ask for help if necessary
  • Dan Virgillito is a content strategist for Massive PR, providing online reputation management services (i.e., helping companies monitor, defend, and restore their brand reputation on the internet).
  • PAU FABREGAT BELTRAN on 03 Nov 15
     
    Dan Virgillito és un expert que ofereix serveis de gestió de la reputació en línia a través de kissmetrics. És interessant tot el que conta sobre com gestionar la reputació en línia i com de crític és este punt i com de poca atenció li presten a este punt moltes grans empreses.
mvbracamonte

5 Classic Examples of Online Reputation Management Mistakes | LinkedIn - 0 views

www.linkedin.com/...reputation-management-mistakes

bad response damage reputation consumer rights court actions

shared by mvbracamonte on 06 Nov 17 - No Cached
  • Social media monitoring and online reputation management have become critical for engaging and maintaining customers
  • it is important to repair the damage
  • Mistake 1: Deleting Negative Comments
  • ...4 more annotations...
  • Mistake 2: Slowly Responding
  • Mistake 3: Attacking or Defensively Responding
  • Mistake 4: Countering Negative Reviews with Fake Positive Reviews
  • Mistake 5: Taking Legal Action
  • mvbracamonte on 06 Nov 17
     
    Grandes desaciertos ( y claros ejemplos) a la hora de gestionar nuestra reputación en la red.
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