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PAU FABREGAT BELTRAN

Five Ways to Ethically Manage a Brand's Online Reputation | Amy Hayes - 1 views

www.huffingtonpost.com/...to-ethically-ma_b_6940128.html

shared by PAU FABREGAT BELTRAN on 03 Nov 15 - No Cached
  • businesses now compete in "a new marketplace reality in which people buy products, take jobs, and make investments based primarily on their trust, admiration and appreciation for the companies and institutions that stand behind them."
  • What once was built on direct, personal interaction is now largely developed via a series of online and often anonymous interactions.
  • there is now a cottage industry of enterprising individuals who are looking to make a quick buck by posting fake reviews, comments and stories about a brand or its competitors.
  • ...6 more annotations...
  • All of this has resulted in a degradation of consumer trust.
  • Improve Search Traffic and Ranking with Dynamic Content
  • Volume also plays a critical role in Google's algorithms, so a steady stream of fresh content about a brand will be rewarded with higher search results.
  • Embrace Negative Feedback
  • Brands should have full transparency about any incentives offered in exchange for someone to leave feedback in a public forum.
  • But remember, fraud prevention is more than watching for fake reviews; it's also means pledging to leave all content untouched -- both the good and the bad.
  • PAU FABREGAT BELTRAN on 03 Nov 15
     
    A thoughtful article plenty of advisable ways to boost your online reputation. Transparency is key but trust is first and foremost. In this sense, fraud prevention plays an important role, not only by deleting fake comments but also by leaving untouched both good and bad comments.
Jose Javier Perez Vidal

Which is the Best Employer Review Site? [Glassdoor vs the Contenders] - 0 views

theundercoverrecruiter.com/employer-reviews

Internet redes sociales privacidad reputación TIC

shared by Jose Javier Perez Vidal on 05 Nov 15 - No Cached
  • Jose Javier Perez Vidal on 05 Nov 15
     
    The vast majority of internet users today rely on peer-review sites before making a purchase. From books to restaurants, hotels and even airplane seats, users happily rely on online services to aid them in making informed choices. Sites such as Amazon, Yelp, TripAdvisor and eBay have made online reviews the norm for savvy consumers everywhere.
mvbracamonte

5 Classic Examples of Online Reputation Management Mistakes | LinkedIn - 0 views

www.linkedin.com/...reputation-management-mistakes

bad response damage reputation consumer rights court actions

shared by mvbracamonte on 06 Nov 17 - No Cached
  • Social media monitoring and online reputation management have become critical for engaging and maintaining customers
  • it is important to repair the damage
  • Mistake 1: Deleting Negative Comments
  • ...4 more annotations...
  • Mistake 2: Slowly Responding
  • Mistake 3: Attacking or Defensively Responding
  • Mistake 4: Countering Negative Reviews with Fake Positive Reviews
  • Mistake 5: Taking Legal Action
  • mvbracamonte on 06 Nov 17
     
    Grandes desaciertos ( y claros ejemplos) a la hora de gestionar nuestra reputación en la red.
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