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PAU FABREGAT BELTRAN

The Definitive Guide to Online Reputation Management - 1 views

  • regular interactions on social networks are vital to any business success.
  • No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you
  • What does being “transparent” mean? Here are some examples: Allowing employees to talk about products and services publicly Establishing a 1-to-1 communication channel Asking for feedback Not hiding criticism, and addressing it publicly
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  • Being transparent is risky. But in the long run, not being transparent is riskier.
  • What if your product/service sparks too much criticism? What if your employees are not social media savvy? What if your competitors take advantage of this? These are some of the reasons one needs to have a proper online reputation management plan in action before embarking on a “transparency journey.”
  • In the online reputation management scenario, there are two types of negative content that companies should be aware of. One is represented by complaints on social networks. They need to be addressed properly, but unless your company has serious problems, they do not pose a real challenge to your business.
  • 1. Become well respected
  • 2. Be radically transparent
  • 3. Monitor what they are saying about you
  • 4. React quickly and politely
  • 5. Address criticism
  • 6. Treat your Google page 1 as your business card
  • 7. Understand your detractors
  • 8. Attack your illegitimate attackers
  • 9. Learn from your mistakes
  • 10. Ask for help if necessary
  • Dan Virgillito is a content strategist for Massive PR, providing online reputation management services (i.e., helping companies monitor, defend, and restore their brand reputation on the internet).
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    Dan Virgillito és un expert que ofereix serveis de gestió de la reputació en línia a través de kissmetrics. És interessant tot el que conta sobre com gestionar la reputació en línia i com de crític és este punt i com de poca atenció li presten a este punt moltes grans empreses.
mvbracamonte

The Impact Online Reputation and Customer Reviews Have - 0 views

  • Negative comments and customer reviews will hurt your business
  • http://try.seoimage.com
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    Cómo los comentarios negativos pueden afectar tu marca o producto
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    Buen artículo que nos enseña en prácticos números el impacto de una mala reputación online de nuestra marca o producto
ro_pino

Reflexiones sobre la reputación necesaria - 2 views

shared by ro_pino on 05 Nov 15 - No Cached
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    Reflexiones sobre la reputación necesaria Alloza Losana, Ángel
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    Reputación | Economía de la reputación | marca corporativa | Marca país | Redes sociales | Indicadores no financieros | nuevo modelo de colaboración | colaboración público privada | coopetencia empresarial | Reputation economy | Brand | Nation brand | Corporate brand | Communication | Social networks | Non-financial indicators | New model of business cooperation | Public private partnership | Cooperation among competitors | Reputation
Mercedes Monte Serrano

Europe's 'right to be forgotten' ruling is enforced - 1 views

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    En este vídeo se observa el resultado de una búsqueda en un motor de búsqueda al que se le ha solicitado la retirada de información. Muestran el ejemplo del español Mario Costeja González.
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    En este vídeo se observa el resultado de una búsqueda en un motor de búsqueda al que se le ha solicitado la retirada de información. Muestran el ejemplo del español Mario Costeja González.
PAU FABREGAT BELTRAN

Five Ways to Ethically Manage a Brand's Online Reputation | Amy Hayes - 1 views

  • businesses now compete in "a new marketplace reality in which people buy products, take jobs, and make investments based primarily on their trust, admiration and appreciation for the companies and institutions that stand behind them."
  • What once was built on direct, personal interaction is now largely developed via a series of online and often anonymous interactions.
  • there is now a cottage industry of enterprising individuals who are looking to make a quick buck by posting fake reviews, comments and stories about a brand or its competitors.
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  • All of this has resulted in a degradation of consumer trust.
  • Improve Search Traffic and Ranking with Dynamic Content
  • Volume also plays a critical role in Google's algorithms, so a steady stream of fresh content about a brand will be rewarded with higher search results.
  • Embrace Negative Feedback
  • Brands should have full transparency about any incentives offered in exchange for someone to leave feedback in a public forum.
  • But remember, fraud prevention is more than watching for fake reviews; it's also means pledging to leave all content untouched -- both the good and the bad.
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    A thoughtful article plenty of advisable ways to boost your online reputation. Transparency is key but trust is first and foremost. In this sense, fraud prevention plays an important role, not only by deleting fake comments but also by leaving untouched both good and bad comments.
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