fan clubs become more than simple,
isolated groups of individuals with a particularly strong attachment to an individual celebrity or
media text. Indeed, fan clubs as a medium serve specific, though different, functions for both fans
and the music industry: they act as a conduit through which the fans' desire for contact with the
artist is channelled, at the same time as they serve as a means for the promotion of tours and
commercial releases. They can be used both to create a sense of identity and belonging and as a
means of direct marketing.
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