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Suzanne Pinckney

CEO survey is gloomy reading for the corporate sustainability movement | Guardian Susta... - 0 views

www.theguardian.com/...porate-sustainability-movement

data_statistics ceo survey guardian business step 5 step 1 step 2

shared by Suzanne Pinckney on 20 Sep 13 - No Cached
  • Suzanne Pinckney on 20 Sep 13
     
    Really interesting article on CEO survey with insight as to why sustainability is a challenge still. Good fodder for our messaging
Suzanne Pinckney

Greenest Consumers 'Affluent, Extremely Brand Loyal' · Environmental Manageme... - 0 views

www.environmentalleader.com/...affluent-extremely-brand-loyal

consumers brand environmental data business case writing

shared by Suzanne Pinckney on 25 Jul 13 - No Cached
  • Global warming, or climate change, is occurring and is primarily caused by human activity,” with 58 percent (compared to 48 percent in 2010) agreeing or strongly agreeing with the statement.
  • ow products are made and about the content of the products they buy
  • only 44 percent trust companies’ green claims,
Suzanne Pinckney

Bridging the Behavioral Gap for Recycling Success · Environmental Management ... - 0 views

www.environmentalleader.com/...oral-gap-for-recycling-success

behavioral recycling communications step 5

shared by Suzanne Pinckney on 24 Oct 13 - No Cached
  • The most effective way to affect change in personal ownership is a combination of education and guilt.  Guilt (and a little positive encouragement) changes behavior. It is known that guilt can be a great motivator for environmentally responsible behavior.  The Green Guilt survey also showed that 29% of Americans admit to suffering from “green guilt,” defined as the knowledge that you could and should be doing more to help preserve the environment. The findings also show that Americans increasingly feel an obligation to recycle.
  • The right combination of knowledge, access and personal responsibility is the foundation needed to move from apathetic to active participant.
  • The most challenging hurdle is apathy. When consumers feel disconnected from the benefits of environmentally responsible behaviors—or from the dangers present in its absence—it is easy to just not care
  • ...3 more annotations...
  • A durable product may require investigation of disposal options, which delays action.
  • With this, good intentions fade, resulting in recyclables that are tossed into the trash or hoarded for lengthy amounts of time. 
  • he perceived value of a product can determine many aspects of its lifecycle, from how long it is kept to how it is disposed.  Not surprisingly, more expensive products are perceived as “more valuable” and less disposable, even at the end of their usable life.
  • Suzanne Pinckney on 24 Oct 13
     
    not sure exactly where to save this but the highlights kind of make me sad...yuck. we are so much more into the carrot than the stick!
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