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The reason for this focus by Walmart’s CFO, is that Walmart earns $230 million annually through their waste management efforts.

GM is generating $1 billion annually through recycling and repurposing their waste stream. They are literally turning trash into cash! This is not an isolated example. Sustainable waste management is now a competitive advantage for businesses ranging from Walmart to Dupont to small businesses like JJH Auto Body and Paint in Salt Lake City.

hazardous waste that is not always reported,

The mounting hazardous waste has raised concerns within the industry, which worries the problem could undermine its green image,

amount of fossil fuels used to transport the waste also hasn’t been calculated in lifecycle analysis of solar panels,

It begins with an effort to communicate the business value of sustainability in terms investors already understand: the potential to drive revenue growth from sustainability-advantaged products, improve productivity (and margins) from sustainability initiatives and measurably reduce key sustainability-related risks to revenue and reputation.

Understanding how effectively a business is exploiting the new global force in business in simple terms may be a key indicator that every analyst needs to know.

n 2012, DuPont generated more than $10bn from environmentally advantaged products

Make the project part of core business strategy, involve all levels of your business and include a "cool" factor to make it memorable.

For instance, do you remember these phrases: "biodegradable plant acute hazardous waste absorption bins" or "cactus sinks?"