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5 Ways to Use Social Media Activity Offline : Marketing :: American Express OPEN Forum - 0 views

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    Take Your Social Media to the Streets The web seems to be the defacto when it comes to networking with like minded individuals and initiating relationships, but social media is supposed to strengthen our offline ties not replace them. We've all been guilty of networking with management, A&Rs or other industry execs online but failing to truly merge the online networking with the offline equivalent. John Jantsch gives the run down on 5 ways to use social media activity online to make it pay offline.
songplacements

How To Survive The New Music Industry « eleetmusic - Direction in music, ma... - 0 views

  • The older industry experts insisted that nothing much had changed. They encouraged artists to network with other bands to find gigs, sell CD’s out of thier trunks or, “do what ever it takes to generate a buzz”. You can’t get more vague than that.
  • The progressives represented new media applications, widgets and digital services that promised to help artists develop direct to fan relationships. They somehow forgot to mention that you would be required to pay for their service or use their branded widgets in order to create, market, promote, and distribute YOUR music to the world.
  • In the good old days, when there weren’t any computers programs, some of the greatest artists succeeded by telling their story in a unique way.
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  • Emmanual Jal learned the hard way what we as musicians take for granted. He learned how to survive and adapt in the toughest conditions.
  • survival divided by adaptation equals success.
  • ll of the CD’s, downloads, T-Shirts, widgets and direct to fan relationships will not work unless you adapt them to your situation.
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    Loiterers Should Be Arrested. The CMJ Music Marathon ended last week but the lessons learned have just begun. Kevin English, blogger at eleetmusic.com took some time to talk about the lessons that he took away with him from the many panelists. His conclusion; there is no concrete answer to surviving in todays music industry. Old school pundits stressed the importance of networking and buzz generation by any means possible while New Media progressives represented new media applications, widgets and digital services that promised to strengthen direct to fan relationships. It wasn't until the Sudanese rapper Emmanual Jai took to the stage that he realized industry survival was about constantly adapting, bending the industry to specifically cater to your needs. Figure out what your number one need is right now as an indie artist and exploit that need. Kevin's short but enlightening read this morning brings me to the idea of a (wait for it, wait for it) digital manager. Not loading up all of your tracks on myspace, but actually hiring a manager to surf the web all day and submit your music to opportunities world wide. Has anyone tried something like this yet? let me know how it works, and what you have been doing to try to adapt.
songplacements

Inside Music Media: Manage Radio Like the Grateful Dead - 0 views

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    The Greatful Dead knew a thing or two about business. "A group of stoners who somehow got more things right than the suits running the record industry, radio and even some high powered new media businesses." Some great business lessons that could be learned from this group are sprinkled through an article on indisdemusicmedia comparing their biz model to that of the Radio Industry's. Some of these points should be laser sketched into your brain (if you simply can't remember). According to the Atlantic Magazine article your fans are key to your ultimate success. But not all your fans. As with every musician you have different levels of fans, cater to only your most loyalist fans because their the ones that are going to purchase your music. Get a team together consisting of the band the road crew and and other organization members and periodically rotate the final decision makers. Your not the only one with good ideas on how to run things. Give it away until they buy it. Some things in life are uncontrollable (death, natural disasters and file sharing fall into this category) Don't try to fight against it. Rather embrace it and exploit it for your own benefit. The greatful dead exemplified this by not having an hernia upon the realization that their fans were taping their shows. Instead they used it to increase demand and drive the sales of other revenue streams. The same way that humanity doesn't fight against death but instead uses it to make the quality of life better the same way a musician should approach the death of the CD. Just because the CD has to die, doesn't mean that your career has to go to.
songplacements

Artist Empowerment Radio Podcast: 41 - Music Publicity: What's Your News Hook? - 0 views

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    A strong news hook is essential for getting media exposure
songplacements

Inside Music Media: The Vanishing Car Radio - 0 views

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    Radio is starting to have an uphill battle with digital media. The car radio as we know it is losing its monopoly, and this could mean big news for internet radio stations, iPods and hard drives. The new wave seems like its how many itunes playlists can you get in? Radio used to be an 18 billion dollar monopoly, but predictions have it only sitting at 8 billion by 2006.
songplacements

Time to face music: Radio beats MTV as fans still tune in to get their new pop music - 0 views

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    The Nydailynews says that radio is not supposed to be here right now. First, the TV was supposed to kill the radio by changing it from an audio to a visual medium, that didn't work so much. Then MTV was supposed to be the radio killer back promoting a product that sucked the magic out of songs by pre-empting the listener's imagination - again the radio withstood the test of time. To be fair MTVs claim was that television and radio could work together, promoting and enhancing the other and thats exactly what happened. iPods, and social media are the disruptive technologies now but something tells me many other mediums will kick the bucket before our good ol friend the radio lays its head to rest.
songplacements

Ian Rogers On Artist Marketing: Do Something Small Weekly, Something Big Monthly - hypebot - 0 views

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    If the name Ian Rogers doesn't ring a bell it will soon. Ina Rogers is the CEO of Topsin media, a music client that analysis how your brand is doing online. The data that his company collects suggests that the campaigns that take the shape of a snowball have a much better chance of showing a return on investment. Which as someone cadidly pointed out in the comments is the traditional definition of artist development. Ians 3 points that success seeking musicians should follow are 1. Goal: Have more fans tomorrow that you had yesterday 2. Grow fan connections as well as dollars. Everyday should mean more email addresses, twitter followers, Facebook fans, and MySpace friends and of course dollars. 3. Action: Do something small weekly, something big monthly
songplacements

Bob Baker's Indie Music Promotion Blog: The Time Factor: Are You Giving Yourself Enough? - 0 views

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    Malcolm Gladwell ,author of the book Outliers, is pretty adamant about his 10,000 hour rule. The rule states that in order to master any craft 10,000 + hours of practice must be accumulated. And getting in that many hours of practice can take 10 years or more. Basically, you gotta put in your work. The music promotion blog has a piece on Steve Martin that really attests to the decade journey that one must take to reach celebrity over night. By the time Steve was propelled into great public awareness he was a well oiled machine, ready to deliver the goods. Television (tell a lie to your vision, particularly shows like american idol and other media sources are very good at trivializing the years of work that some of our greatest icons put in to achieve icon status. Record Labels have even been fooled forgoing development for the young inexperienced (We've seen how well that works). Thats actually the equivalent of getting hired for an entry position and then getting promoted to CEO of the company a few weeks later, needless to say, that company's going to fail. I guess the point of this is if you want to increase your chances of success, not being signed but actually be icon status (being remembered for the many things you've done, not just the first thing), then you have to sleep in that car, perform in front of an audience of empty chairs, bounce from label to label because when god finally taps you on the shoulder and says its go time your going to outshine all of the others not even half way through their 10,000 hour mark. Put in the time and you will be rewarded.
songplacements

9GiantSteps · Coin a Phrase: The Leveling - 0 views

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    The Leveling - Moore's law of Music The leveling is a theory that has been going on since the beginning of mankind. Eventually, as technology becomes cheaper to produce we all are gaining access to the same tools, the barriers that use-to provide advantages to those with the most resources is nearing an end. In the music/creative world, the first moment of leveling occured with the adent of ProTools (Digital Studios), then TuneCore (Digital Distribution) and Social Media (Digital Promotion). Now since everyone has the same ingredients how will your recipe stand out.
songplacements

All in a Good Night's Sleep | Music Publishing & Songwriting - 2 views

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    Ways for musicians to make money in their sleep. Place your songs with other recording artists. Let them do the touring and the twittering, while you earn money. Place your songs in films and television shows. Not only does it publicize you as an artist-it generates sync fees and performance income. Place your songs in video games or other products. The licensing rates are pretty low, but the exposure is ridiculously high. And you don't have to travel in a van, tear-down or set-up. Place your songs in advertisements. It's not only about grabbing that Apple iPod spot. There are national, local and international advertising opportunities that could fund your band's next road-trip. Create new music for film/TV libraries, which license "needle-drop" music to a wide variety of media. The sync fees are virtually non-existent, but because these are non-exclusive licenses, the same piece can be used again and again, generating significant performance money....
songplacements

Wanted: New Lead Singer for Aerosmith - ArtsBeat Blog - NYTimes.com - 0 views

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    As someone dies, someone else is born. I'm sure by now you've heard the big news. Aerosmith is now looking for a new lead singer. 50 years later, Steven Tyler, lead singer of Aerosmith has decided to pursue a solo career. The announcement follows an interview that the band's frontman, Steven Tyler, gave to a British music magazine in which he said he was interested in "working on the brand of myself - Brand Tyler." If you've always wanted to be a part of the legendary rock group now might be your chance. I have no clue on how the band is preparing to fill the lead singer gap, but in todays media centric world, i'm betting either world wide auditions or a reality show. All i'm saying is be prepared, thats all.
aminul6373

MJ Nayon Feat Khujle Sei Dhon Bangla New Hit Song Cover 2016 - 0 views

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    MJ Nayon Feat Khujle Sei Dhon Bangla New Hit Song Cover 2016 If you Like tis song please share on facebook, Twitter, google+ & Linkdin ===================================================== Follow Mj nayon On facebook: facebook.com/nayon.muhammad Like our facebook fanpage: facebook.com/bluemusic2015 Subscribe our channel for regular updates: youtube.com/c/bluemusic2015 ====================================================== Song title: MJ Nayon Feat Khujle Sei Dhon Bangla New Hit Song Cover 2016 Singer: Al mamun & MJ Nayon Music Compose : MJ Nayon D.O.P: Astah Media Music Direction & Mixing: MJ Nayon Lyrics & Tune: Fakir Sahabuddin Original singer: Fakir Sahabuddin Movie: Haoyar Pakhi
songplacements

Future of Music and Media : Wed, 17 Feb 2010 : Music Industry Newswire™ - 1 views

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    The future of Music: Manifest for the Digital Music Revolution - The guide to prepare you for a world where copyright has vanished, music belongs to know, one artists make money indirectly from their music.
songplacements

Inside Music Media: The Stoopidity of Warner Music - 0 views

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    Labels put more musicians in the poor house.
songplacements

Inside Music Media: Radio's New 80/20 Rule - 0 views

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    Is Radio now synonymous with Gas Station. Jerry Del Colliano seems to think so. Big. National. Impersonal. That being said to bring positive results to radio is for the stations to remember the 80/20 rule. 80% live and local, 20% national or voice tracked (if at all). The number one way to start turning radio around right now is to abide by the 80/20 rule. It's not really that costly to do. Brings immediate live and local results. Returning to live and local rights a lot of wrongs.
songplacements

Inside Music Media: It's 2010, Do You Know What Your Biggest Competitor Will Be? - 0 views

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    As a songwriter it it important to learn where the next big shift is going to be in the industry, that way when it hits you'll be fully prepared to take full advantage of the future of radio.
songplacements

Topspin Media » A Data-Driven Artist and Fan Perspective - 0 views

  • The difference between artists who execute in the channel with core business principles in mind vs. the artist who does not is radical.
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    The bottom line is artists should start looking at themselves as a brand with music being one of the many products that they sell.
songplacements

$265 million music royalty deal reached - Entertainment News, Music News, Media - Variety - 0 views

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    Labels - 0, Songwriters - 1 In a historic deal between labels and songwriters the national music publishers association has come away with a major win in an agreement that will see labels forking out the monies from "pending and unmatched accounts" that are set up in cases where a publisher has not been located by a record label, or an ownership dispute over a song. This is good news for the industry because publishers and labels are finally beginning to see eye to eye.
songplacements

Google to Caption YouTube Videos - NYTimes.com - 0 views

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    Songwriting goes International? Youtube is taking major steps towards making their database of millions of videos accessible to the deaf, hearing-impaired and those individuals that don't speak english. There technology can insert captions in 51 languages, meaning that listeners world wide will soon be able to enjoy the cleverness of your songwriting.
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