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Malcolm Gladwell ,author of the book Outliers, is pretty adamant about his 10,000 hour rule. The rule states that in order to master any craft 10,000 + hours of practice must be accumulated. And getting in that many hours of practice can take 10 years or more. Basically, you gotta put in your work. The music promotion blog has a piece on Steve Martin that really attests to the decade journey that one must take to reach celebrity over night. By the time Steve was propelled into great public awareness he was a well oiled machine, ready to deliver the goods. Television (tell a lie to your vision, particularly shows like american idol and other media sources are very good at trivializing the years of work that some of our greatest icons put in to achieve icon status. Record Labels have even been fooled forgoing development for the young inexperienced (We've seen how well that works). Thats actually the equivalent of getting hired for an entry position and then getting promoted to CEO of the company a few weeks later, needless to say, that company's going to fail. I guess the point of this is if you want to increase your chances of success, not being signed but actually be icon status (being remembered for the many things you've done, not just the first thing), then you have to sleep in that car, perform in front of an audience of empty chairs, bounce from label to label because when god finally taps you on the shoulder and says its go time your going to outshine all of the others not even half way through their 10,000 hour mark. Put in the time and you will be rewarded.

Access4Artists is one such tool. In fact, we dare say that a4a may well be the only online tool you need to promote your band, interact with your fans and have a great centralized location online that any talent booker anywhere can access 24 hours a day, 7 days a week. It's like we took the entire process of how to get a gig and made it virtually idiot proof!

Welcome to Access4Artists, the only web site you need to find local bands anywhere quickly, and even interact with your new favorite artists in our online communities that bring the music to you 24 hours a day, 7 days a week.

Are you a digital performer? K, dumb question, I know you make digital music, but are you using MOTUs digital performer to help create it? If you are then this course containing over 3 hours of interactive video covering all major aspects of audio and midi recording, editing, mixing and mastering using the MOTU Digital Performer 7 is for you. visit www.digitalmusicdoctor.com if your interested in this course.

I can honestly say that watching well over 2 hours of 2010 grammy broadcast actually made me feel a little bit out of touch with todays mainstream music. Gone, was the incredible feeling of wanting to be apart of the celebration, replaced with skepticism and doubt. Was it just me or in a night full of elaborate duets in which the spectacle overshadowed the performance, did it seem like the Grammys were doing a bit too much, for a bit too long? Trent Reznor of the Ninie Inch Nails summed up the Grammys nicely in one tweet "Grammy asshole weekend in LA. Yuck..."