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Your Friendly Neighborhood Myspace Myspace is back. Ever since they dropped the ball on their no-money making music service, myspace music, they've been at listeners throats with all the advertising they can throw at us. First there was that annoying thing that started happening when trying to get a decent session out of an artists myspace player. I vivdly remember a picture of ugly lil wayne popping up everytime i tried to enjoy a couple songs in succession. Now there's word of experimentation with audio ads that must play before users can listen to free streaming music. Isn't myspace bogged down enough with bad user html and full page million dollar advertising slots? I guess my biggest worry is that more ads will just decrease the number of listeners trying to get an enjoyable experience from my myspace player.

Since the go-to spot for every up and coming musician is the Myspace, i thought that grant you fly on the wall access @ the myspace HQ for one day. Techcrunch has the dirt on the internal crumblings Myspace.com from the perspective of 3 anonymous employees. What each employee reveals is a bit shocking, but after about a minute of mentally pretending to sift through many of pages on myspace music seem to make %100 percent sense. Internally, Myspace sucks, and it's ever-so apparent on the outside. The accounts state that there's lots of yelling and confusion going on behind the scenes and one employee even compared it to a poorly run enterprise development shop than an Internet company. I think the only thing holding Myspace together right now is the independent musicians back (they should pay us) and we can only take so much weight, before it's time for a lighter load. Facebook Fan Pages anyone?

Are you ready for Myspaces audio ads? Regardless if your ready or not they're on the way. Myspace has teamed up wth TargetSpot to find the right balance between music and advertising that will keep listeners and attract investors. Basically the strategy -Short audio ads, increase overall value. As the exclusive audio sales rep for Myspace Music, Target spot, which represents a network of both internet radio providers and some of the largest radio groups has doubled in reach from 20 million unique monthly listeners to as many as 40 million. Target Spots plan for us listeners who still find ourselves on myspace from time to time is to have a "sensitivity to the space" and ensure a good user experience. I hope this solves all of Myspaces problems, so that they can focus on their next task, helping the musicians of it's myspace music service.

The Bonnaroo music festival cleverly cleverly uses its myspace page to unveil its latest lineup. If you head over to www.mysapce.com/bonnaroo right now you'll be greeted with cuckoo clock that reveals another act every 6 minutes or so. During the course of the day artists will be making their own announcements through the myspace page. Acts that have magically appeared from the cuckoo include: Cross Canadian Ragweed, John Foogerty, Medeski Martin & Wood, Weezer, The Flaming Lips with Stardeath and Wite Dwarfs perfroming The Dark Side of the Moon and the Avett Brothers. Head over to the bonnaroo myspace page and see how long you can wait inbetween announcements before you ADD kicks in and forces you to destroy your computer.

Myspace is now officially a joke? The Hitler meme videos that have been floating around on the internet picking up victims to parody just committed another crime. This Hitler meme is a video about the firing of Myspace CEO Owen Van Natta after just 9 months on the job. The video is speculated to have been an inside job and repeatedly mentions News Corp Digital Chief Jon Miller and newly promoted co-presidents Jason Hirschhorn and Mike Jones. Man, Myspace is falling apart over there.

RIP Imeem. Today in HOLY F*%^$ WHAT JUST HAPPENED, Imeem a favorite among many music enthusiasts has just evaporated, in a deal that has Myspace music acquiring "certain assets". Myspace plans to leverage imeem's industry leading technology and their snocap service. Right now Imeem users are left on their face with no other option to sign up to Myspace. How do you feel about Imeem disappearing?

Myspace dodges Payment to Imeem Artists. Last week we broke the news that Myspace Acquired Imeem and some of its assets. Immediately it was obvious that thousands of listeners would be playlistless, but there was little insight as to how artists were effected. Now wired has a piece on how many artists that were previously owed money from sales would have to line up behind imeem's bank and other creditors. There was some talks about Snocap being acquired as a part of the "certain assets" and I don't know about you, but if Myspace were to release Snocap in another form it would def makes me think a little longer before signing up with a service that snubbed artists of payment once before. So go a head and change your name Snocap, change the look and feel, we know who you are.

Money owed that noone knowed. Are you a member of SoundExchange? Actually, let me rephrase, do you have songs on myspace? If you do then head over to SoundExchange and grab yourself a free membership. SoundExchange is a non-profit performance rights organization that collects statutory royalties from satellite radio (such as SIRIUS XM), internet radio and other streaming platforms. Myspace recently teamed up with SoundExchange to help identify the more than 25,000 major, indie and unsigned artists who are registered with myspace but not with SoundExchange. Collectively there's $14 mill in royalties sitting in a SoundExchange bank account, waiting to be paid to you.

Myspace: looking to cut into the record label space.

If the name Ian Rogers doesn't ring a bell it will soon. Ina Rogers is the CEO of Topsin media, a music client that analysis how your brand is doing online. The data that his company collects suggests that the campaigns that take the shape of a snowball have a much better chance of showing a return on investment. Which as someone cadidly pointed out in the comments is the traditional definition of artist development. Ians 3 points that success seeking musicians should follow are 1. Goal: Have more fans tomorrow that you had yesterday 2. Grow fan connections as well as dollars. Everyday should mean more email addresses, twitter followers, Facebook fans, and MySpace friends and of course dollars. 3. Action: Do something small weekly, something big monthly

Growing your brand on the internet should be similar to growing a tree in your back yard. The internet is an intimidating place when growing your brand as a musician, many bands have already have already racked up hundreds if not hundreds of thousands of fans, followers, myspace plays and you want nothing more to turn your 100 into as many as possible, you know, to catch up. Don't get caught up in the hype. Many of these followers are are faux. Some experiment's finding that 200,000 followers only led to 25 clickthroughs, because their following wasn't grown virally. Conversely, if you grow your 100 fans like a delicate plant it doesn't take long before your true fanbase overtakes the faux disconnected user base. On the internet Viral growth

Musfy, Musicians Wanted, Myspace and Craigslist are all viable option when it comes to connecting with other musicians looking to form bands.

Loiterers Should Be Arrested. The CMJ Music Marathon ended last week but the lessons learned have just begun. Kevin English, blogger at eleetmusic.com took some time to talk about the lessons that he took away with him from the many panelists. His conclusion; there is no concrete answer to surviving in todays music industry. Old school pundits stressed the importance of networking and buzz generation by any means possible while New Media progressives represented new media applications, widgets and digital services that promised to strengthen direct to fan relationships. It wasn't until the Sudanese rapper Emmanual Jai took to the stage that he realized industry survival was about constantly adapting, bending the industry to specifically cater to your needs. Figure out what your number one need is right now as an indie artist and exploit that need. Kevin's short but enlightening read this morning brings me to the idea of a (wait for it, wait for it) digital manager. Not loading up all of your tracks on myspace, but actually hiring a manager to surf the web all day and submit your music to opportunities world wide. Has anyone tried something like this yet? let me know how it works, and what you have been doing to try to adapt.

Applying the Record Label Model to the Indie Artist You may already be familiar with the online world of myspace music and facebook pages, and the offiline world of shows and radio play, but as George Howard puts it "Err too far online, you fail. Too far offline, you fail". In order to be successful today you need to achieve the perfect balance between online and offline marketing. Eleetmusic's Kevin English outlines how to use the four R's (Radio, Road, Reviews and Retail) of the "Not so new record label model" to capture the audience statistically proven to be more receptive to trying to new things. College students.

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