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How To Survive The New Music Industry « eleetmusic - Direction in music, ma... - 0 views

  • The older industry experts insisted that nothing much had changed. They encouraged artists to network with other bands to find gigs, sell CD’s out of thier trunks or, “do what ever it takes to generate a buzz”. You can’t get more vague than that.
  • The progressives represented new media applications, widgets and digital services that promised to help artists develop direct to fan relationships. They somehow forgot to mention that you would be required to pay for their service or use their branded widgets in order to create, market, promote, and distribute YOUR music to the world.
  • In the good old days, when there weren’t any computers programs, some of the greatest artists succeeded by telling their story in a unique way.
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  • Emmanual Jal learned the hard way what we as musicians take for granted. He learned how to survive and adapt in the toughest conditions.
  • survival divided by adaptation equals success.
  • ll of the CD’s, downloads, T-Shirts, widgets and direct to fan relationships will not work unless you adapt them to your situation.
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    Loiterers Should Be Arrested. The CMJ Music Marathon ended last week but the lessons learned have just begun. Kevin English, blogger at eleetmusic.com took some time to talk about the lessons that he took away with him from the many panelists. His conclusion; there is no concrete answer to surviving in todays music industry. Old school pundits stressed the importance of networking and buzz generation by any means possible while New Media progressives represented new media applications, widgets and digital services that promised to strengthen direct to fan relationships. It wasn't until the Sudanese rapper Emmanual Jai took to the stage that he realized industry survival was about constantly adapting, bending the industry to specifically cater to your needs. Figure out what your number one need is right now as an indie artist and exploit that need. Kevin's short but enlightening read this morning brings me to the idea of a (wait for it, wait for it) digital manager. Not loading up all of your tracks on myspace, but actually hiring a manager to surf the web all day and submit your music to opportunities world wide. Has anyone tried something like this yet? let me know how it works, and what you have been doing to try to adapt.
songplacements

Radio Business Report/Television Business Report - Voice of the Broadcasting Industry - 0 views

  • There is still only one way to jump start a song on the way to hit status, according to songwriters – radio airplay. The fact that there is so much diffusion on the internet only heightens radio's importance.
  • It’s all about volume, and that means exposure to as many ears as possible – the kind of exposure that just isn’t available at any one spot on the internet.
  • Mass hits come from mass exposure
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  • the labels seem to have a singular drive to do the wrong thing.
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    In a panel discussion at the CMJ Music Marathon the Path of a Hit Song seemed to be highlight of the event. Those panelists who have had Hit Song success say that radio is key. Mass hits come from mass exposure. READ MORE.
songplacements

The Difference Between You & an American Idol « eleetmusic - Direction in m... - 0 views

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    American Idolizes The Money, Not Your Music Eleetmusic's Kevin English had a chance to hear out some of the past american idol finalists at one of the panels held at the recently passed CMJ 2009. The topic, an interesting one mind you, was a look at entertainers who have been to the top of the mountain only to look down at how far they had to fall. Artists such as Kimberley Locke (remember her?) talk about their idol experiences as well as life after the season has wrapped and the cameras have powered down. The gist? Sometimes being an independent artist carries with it the invigorating feeling of carving out ones own musical destiny. At the end of the day you have a pretty good realization of who you are, who your fans are, and you can proudly boast that you aren't just a number in a label of numbers.
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