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Ian Rogers On Artist Marketing: Do Something Small Weekly, Something Big Monthly - hypebot - 0 views

www.hypebot.com/...kly-something-big-monthly.html

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shared by songplacements on 16 Feb 10 - Cached
  • songplacements on 16 Feb 10
     
    If the name Ian Rogers doesn't ring a bell it will soon. Ina Rogers is the CEO of Topsin media, a music client that analysis how your brand is doing online. The data that his company collects suggests that the campaigns that take the shape of a snowball have a much better chance of showing a return on investment. Which as someone cadidly pointed out in the comments is the traditional definition of artist development. Ians 3 points that success seeking musicians should follow are 1. Goal: Have more fans tomorrow that you had yesterday 2. Grow fan connections as well as dollars. Everyday should mean more email addresses, twitter followers, Facebook fans, and MySpace friends and of course dollars. 3. Action: Do something small weekly, something big monthly
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Topspin Media » A Data-Driven Artist and Fan Perspective - 0 views

www.topspinmedia.com/2138

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shared by songplacements on 27 Oct 09 - Cached
  • The difference between artists who execute in the channel with core business principles in mind vs. the artist who does not is radical.
  • songplacements on 27 Oct 09
     
    The bottom line is artists should start looking at themselves as a brand with music being one of the many products that they sell.
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