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Public Servants Arlene Goldbard raises some compelling ideas about how artists can help the economic recovery. Arlene, a writer and a social activist suggests that in order to help spark the recovery of the economy we have to recovery culturally, and who better to help us do that than the most creative ones in our society, the artists. She reasons that government initiates that put artists and musicians gifts at the service of schools, communities, hospitals and prisons are a good investment that worked in the 1950's to spurn recovery. Follow the link to check out the video, and if these are ideas that you support then there is a petition to support Art & The Public Purpose: A New Framework in the comments.

A strong news hook is essential for getting media exposure

You hear about your friends, family and friends-of-friends enlisting in the military everyday, you see the recruiting commercials and can even witness them on CNN in the background from time to time, but one opportunity that is never widely publicized is the military path for the working musician. the savvymusician.com solid rundown on the opportunities available to the working musician such as premier bands and regional bands complete with the pros and cons of undertaking such opportunities. "This is a good four year job for just about anyone. It can be a GREAT 20+ year job for many" Michael Mench - Commander of the US Air Force Band of Flight

Are The Record Labels Biting the Hand that Feeds Them Radio broadcasters around the country are growing increasingly concerned about the long-standing relationship with the music industry. The record labels are demanding an additional "tax" (not including the hundreds of millions of dollars paid annually to groups like BMI, ASCAP and SESAC, which goes to compensate songwriters and music publishers) on local radio stations for every song played. The music industry must be in panic mode to intentionally put a strain on the over 80 year mutually beneficial relationship that previously had radio promote record labels and artists and generate millions of dollars in music, hospitality, small-business and merchandise sales. Free local radio reaches 236 million listeners/week but record labels seem to not really give a hoot about free promo, pay up or shut down.

Malcolm Gladwell ,author of the book Outliers, is pretty adamant about his 10,000 hour rule. The rule states that in order to master any craft 10,000 + hours of practice must be accumulated. And getting in that many hours of practice can take 10 years or more. Basically, you gotta put in your work. The music promotion blog has a piece on Steve Martin that really attests to the decade journey that one must take to reach celebrity over night. By the time Steve was propelled into great public awareness he was a well oiled machine, ready to deliver the goods. Television (tell a lie to your vision, particularly shows like american idol and other media sources are very good at trivializing the years of work that some of our greatest icons put in to achieve icon status. Record Labels have even been fooled forgoing development for the young inexperienced (We've seen how well that works). Thats actually the equivalent of getting hired for an entry position and then getting promoted to CEO of the company a few weeks later, needless to say, that company's going to fail. I guess the point of this is if you want to increase your chances of success, not being signed but actually be icon status (being remembered for the many things you've done, not just the first thing), then you have to sleep in that car, perform in front of an audience of empty chairs, bounce from label to label because when god finally taps you on the shoulder and says its go time your going to outshine all of the others not even half way through their 10,000 hour mark. Put in the time and you will be rewarded.

A new radio study has noted that radio reaches 77% of adults over the age of 18 on a daily basis. Thats more than twice the daily reach of CDs, five times the reach of satellite radio (15%) and six times the reach of iPods and Mp3 players (12%). What they fail to mention is that record labels buy out all of those slots.

Ways for musicians to make money in their sleep. Place your songs with other recording artists. Let them do the touring and the twittering, while you earn money. Place your songs in films and television shows. Not only does it publicize you as an artist-it generates sync fees and performance income. Place your songs in video games or other products. The licensing rates are pretty low, but the exposure is ridiculously high. And you don't have to travel in a van, tear-down or set-up. Place your songs in advertisements. It's not only about grabbing that Apple iPod spot. There are national, local and international advertising opportunities that could fund your band's next road-trip. Create new music for film/TV libraries, which license "needle-drop" music to a wide variety of media. The sync fees are virtually non-existent, but because these are non-exclusive licenses, the same piece can be used again and again, generating significant performance money....

We, a young, dynamic and public-spirited team of activists at Happiness Ville, are constantly brainstorming ideas and ways to bring about the change we always talk about and hardly put into action. Our aim is to eradicate the 'mal' out of malnutrition, 'ill' out of the illiteracy, 'in' out of the injustice and the 'issues' out of the environment.