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The Greatful Dead knew a thing or two about business. "A group of stoners who somehow got more things right than the suits running the record industry, radio and even some high powered new media businesses." Some great business lessons that could be learned from this group are sprinkled through an article on indisdemusicmedia comparing their biz model to that of the Radio Industry's. Some of these points should be laser sketched into your brain (if you simply can't remember). According to the Atlantic Magazine article your fans are key to your ultimate success. But not all your fans. As with every musician you have different levels of fans, cater to only your most loyalist fans because their the ones that are going to purchase your music. Get a team together consisting of the band the road crew and and other organization members and periodically rotate the final decision makers. Your not the only one with good ideas on how to run things. Give it away until they buy it. Some things in life are uncontrollable (death, natural disasters and file sharing fall into this category) Don't try to fight against it. Rather embrace it and exploit it for your own benefit. The greatful dead exemplified this by not having an hernia upon the realization that their fans were taping their shows. Instead they used it to increase demand and drive the sales of other revenue streams. The same way that humanity doesn't fight against death but instead uses it to make the quality of life better the same way a musician should approach the death of the CD. Just because the CD has to die, doesn't mean that your career has to go to.

You just made a new CD, your goal get it into as many itunes playlists as possible. Getting into digital playlists such as itunes could be the same as getting your newly released CD into Walmart (and other retailers). The AirStream now gives you a comfortable way to access your iTunes music library from all the way up stairs in your cramped corner office. If this is the source component of the future then digital music just made a new friend.

Taking Marketing Cues from Alphex Twin Richard James AKA Alphex Twin is a british electronic musician described by the guardian newspaper as "the most inventive and influential figure in contemporary electronic music. Known for his outlandish marketing efforts it appears that Alphex Twin is at it again. His latest release goes the length of embedding his "demonic" face directly into the audio of track #2 (often referred to as "Equation"). It works by analyzing the audio with a spectrograph (note to self: keep a spectrograph conveniently stacked by my CD collection) which then decodes the audi and plots it in a frequency/time format. Pretty cool. If your looking to do any wacky marketing for your next release then you just might have stumbled across the holy grail.

A new radio study has noted that radio reaches 77% of adults over the age of 18 on a daily basis. Thats more than twice the daily reach of CDs, five times the reach of satellite radio (15%) and six times the reach of iPods and Mp3 players (12%). What they fail to mention is that record labels buy out all of those slots.

I've been saying it for sometime now, but playing shows is everything in the future. Looking to get a deal? Play shows. Want more exposure? Play shows. Wanna gain experience? Play shows. Do you want to be successful? Play...you guessed it. Small shows, big shows, street shows (I found one of my favorite bands at a street performance), house shows, showwws perieod. And now we have the merger of live nation and ticket-master finally getting judge approval. Recorded music revenue is dropping, and i haven't really bought a cd for awhile, but what i have a growing feining for is some live shows. Where are all the live shows at?

The techdirt blog goes for the jugular of John Conyers, not the same dude from the terminator movies, but one of the RIAAs biggest backers of forcing radio stations to pay to help promote music. It all started with John delivered a speech at an event put on by the recording industry lobbyists, Conyers made the analogy that the lack of a performance right mandatory fee for radio stations was comparable to slavery and indentured servitude. Techdirt sheds some light on the old practices of shady labels paying off radio stations to spin records fully knowing the momentum that radio promotion can lend to a project. But that was years ago when (the only way to steal music was to run out of best buy with a stack of cds in hand and hope you didn't get spotted by the surveillance)you actually went to jail for stealing music. Techdirt goes on to say that the argument of the lobbyist groups are completely made up and ridiculous, just an excuse for the labels that are unwilling to actually do something to properly capitalize on free promo. As artists who's arguments are more valid the RIAAs or the Radio stations?

Tackle the online market place Tunecore Cd Baby

Internet Radio Stations Rejoice.

Street Music How indie are you? Thats a good question to ask, because i believe that there are certain level of indie. I actually really enjoy the street performer, simply because sometimes walking down hollywood blvd. needs a soundtrack. What about the street merchant? At the same time you do have those artists that feel that they can sell you or even worse trick you into buying their product with a few nifty words, i think we're all in agreement on this, but there's nothing that inspires me to reach into my pocket and slip a few dollars like hearing them working for it. When trying to market your music on the street words just don't cut it.

Sign up for Twitter to follow Kevin_AnR_Shine (@Kevin_AnR_Shine). CEO OF THE F.I.R.M (A&R/LABEL CONSULTANT)...FORMERLY. ASSISTED WAYNE WILLIAMS (SR VP OF A&R @JIVE), WORKED ON 2011 GRAMMY NOMINATED R KELLY UNTITLED CD..