Skip to main content

Home/ Groups/ Social Networks Demo
ecwesche21

Medium, Evan Williams's Post-Twitter Media Startup, Raises $25 Million Round | Re/code - 0 views

  •  
    "Google Ventures (courtesy of general partner Kevin Rose), SV Angel's Ron Conway and a number of other investors, such as Chris Sacca and Peter Chernin. And more: Tim O'Reilly, Michael Ovitz, Gary Vaynerchuk, Betaworks, Code Advisors, CAA Ventures and Science. The single largest contribution to the round, however, comes from Greylock Partners"
ecwesche21

Rakuten's $900M Strategy is to Transform Viber Into Line - 0 views

  • Why Viber? Simply, Viber is the messaging app with the greatest scale that is most open to being bought.
  • Kakao Talk: 150 million users,
  • Viber: still in its early days of making money, claims 280 million registered users and has raised no external money (that’s a big potential pay day)
  • ...7 more annotations...
  • Update: details from Rakuten claim over 100 million active users)
  • The Viber service focused on voice calls and has been kept simple, it doesn’t include the robust mechanics of its Asian rivals that include payments, e-commerce, games, marketing and more.
  • Viber makes money by selling stickers and Skype-like international calling credit, both of which are recently introductions.
  • Information disclosed by Rakuten shows that Viber made just over $1.5 million in revenue last year
  • Overall, Viber recorded a $29.5 million net loss for 2013,
  • CEO Hiroshi Mikitani believes Viber has “tremendous potential as a gaming platform,”
  • This strategy is neither easy nor cheap to execute. Line’s parent company is spending heavily
  •  
    Viber - users, acquisition, revenue
ecwesche21

Meet the Man Who Founded Ello After Selling a $35K Pair of Pants | WIRED - 0 views

shared by ecwesche21 on 22 Jan 15 - No Cached
  • in just a few months, Ello has grown from a tiny online hangout for about 90 artist friends into a backlash-worthy viral phenomenon
  • but more than one million people have lined up to join the invite-only “beta” version
  • help from a Denver consultancy, Mode Set,
  • ...8 more annotations...
  • So last year, he and some designer friends decided to build their own social network
  • minimalist black-and-white graphics and no ads
  • Gradually, it became the social network that Budnitz and close to 100 of his artsy friends wanted to use. “It was totally private. The problem was that as we got toward the end of that year, there were thousands of our friends who wanted to get on Ello.”
  • raised $435,000 from a Vermont venture capital fund to create something that could grow
  • And I actually believe that Facebook is not a social network at all. It’s an advertising platform. We are a social network
  • ad-free GitHub social network
  • When it emerges from beta, Ello will offer a bare-bones interface for most, but users will be able to pay for extra features. “We’re going to sell features for $1 or $2 just like an app store,” Budnitz says. “You can pick and choose what you want and then you can change your Ello to be like you want it to be. But everyone doesn’t have to have it like yours.”
  • When the site launched in early August, there were just 90 members—all friends of Budnitz—who had been operating their own private social network for about a year. On Monday, Ello was peaking at 50,000 new member requests per hour.
ecwesche21

Pinterest Tests Do-It-Yourself Promoted Pins For Small And Medium-Sized Businesses | Te... - 0 views

  • That includes new “Promoted Pins” from large national brands, but now it will also include paid placement for small and medium-sized businesses as well, with a new self-serve product it’s announcing today.
  • Pinterest’s new Promoted Pins product will enable its partners to only pay the company if users actually click through and view the content they’re promoting. In that way, Pinterest’s those ads aren’t that different from conversion-based links that might appear alongside Google’s search results, or performance-based display ads sold on a cost-per-click basis.
  • Pinterest still needs to figure out the optimal mix of Promoted Pins to content shared by other Pinners in a user’s feed.
  • ...3 more annotations...
  • Promoted Pin today is being reviewed by a member of the team to ensure that it meets community guidelines and that the quality is high.
  • Pinterest is working with just a handful of small businesses for the launch of its self-serve offering. That includes companies like custom prints business Artifact Uprising, home cooks content and commerce destination Food52, and clothing brand Vineyard Vines. But the company expects to gradually make the self-serve offering more widely available to small and medium-sized businesses that want to test out the ads platform.
  • it’s raised a big new $200 million round of funding valuing it at $5 billion. That round was led by SV Angel, and included participation from a number of existing investors, including Bessemer Venture Partners, Fidelity, A16Z, FirstMark Capital, and Valiant Capital Partners.
ecwesche21

Yahoo Overpays Tumblr's David Karp By Another $81 Million - 0 views

  • Why would an entrepreneur want to spend four years as a middle manager at a shrinking dinosaur that just paid him $250 million?
  • on August 9, Yahoo offered Tumblr founder, David Karp $81 million more to stay at the company for four years
  • Some have speculated that Yahoo's share price rise reflects the growing value of its stake in Alibaba.
  • ...2 more annotations...
  • Yahoo is paying $81 million for a middle manager with diminished power who has built a business with no revenue and lacks the experience necessary to work in a big company
  • In most deals in which big companies acquire start-ups, it is understood that the entrepreneur will leave after a transition period to go on and work on another venture. That is probably what he wanted to do after he got his $250 million in May.
ecwesche21

In First 24 Hours Of 3.0 Launch, Path Made More Money Than Ever And Sent More Than 1M M... - 0 views

  • rolled out Path’s first real revenue-generating feature with a shop for premium emoji-like “stickers.”
  • in the first 24 hours after the 3.0 launch, Path made more money than it had in its entire lifetime as a company, total (starting with its 2.0 version, Path has collected affiliate revenue from media sales generated in the app.)
  • universally lauded as beautifully designed and thoughtful, but has been criticized for possibly not quite making a big enough dent outside of the early adopter crowd.
  •  
    Path - revenue
ecwesche21

ThinkUp helps the social network user see the online self - 0 views

  • Together with Gina Trapani, the former editor of the blog Lifehacker, he is the co-founder of ThinkUp, a year-old subscription service that analyzes how people comport themselves on Twitter and Facebook
  • helping them become more thoughtful, less reflexive, more empathetic and more professional
  • list of people’s most-used words
  • ...11 more annotations...
  • stats like follower counts
  • shows subscribers more unusual information such as how often they thank and congratulate people, how frequently they swear, whose voices they tend to amplify and which posts get the biggest reaction and from whom.
  • Every morning the service delivers an email packed with information
  • The goal is to make you act like less of a jerk online
  • The big goal is to create mindfulness and awareness, and also behavioural change
  • here’s a knee-jerk thoughtlessness and lack of empathy that you have because you’re online, because you’re not looking at people’s faces
  • helped me pull back from social networks
  • ThinkUp charges $5 a month for each social network you connect to it
  • growth has been slower than the company had hoped for
  • difficult to explain to people why they might need ThinkUp
  • most of the third-party tools that give feedback about your presence online services like HootSuite are aimed at companies and professional social media managers running online campaigns
ecwesche21

Strings is a messaging service that lets you delete those drunk texts - 0 views

  • t'd be nice to regain some control of where our words are shared
  • the iOS app is a rival to Snapchat and WhatsApp that clearly hopes to foster a consent culture around mobile messaging
  • if people want to save any of those locally, they have to ask you for your permission
  • ...4 more annotations...
  • a user can edit data on other people's devices
  • you can delete it whenever you need to
  • f the recipient takes a screenshot, not only will you be informed, but they'll be given a
  • warning too
  •  
    P
ecwesche21

New Facebook Rules Will Sting Entrepreneurs - WSJ - 0 views

  • That’s because, as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.
  • Businesses that post free marketing pitches or reuse content from existing ads will suffer “a significant decrease in distribution,” Facebook warned in a post earlier this month announcing the coming change.
  • More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint
  • ...4 more annotations...
  • Facebook’s paid-advertising options have become more effective recently and that companies should view Facebook as a tool to “help them grow their businesses, not a niche social solution to getting more reach or to make a post go viral.”
  • But, he says, organic reach is only one of several reasons companies benefit from having a presence on Facebook. Last month, there were more than one billion visits to Facebook pages directly. “Having a presence where you can be discovered still has a ton of value,” he says. “We don’t want them to spend any dollar with us unless it’s doing something spectacular to help them grow their business.”
  • Businesses used to own their consumer relationships through email or other in-house marketing channels, or to buy them from newspapers, television and other traditional media outlets through ads. “But Yelp and now Facebook are trying to peddle a third model, he says: “renting—in which a business can build a community but never own an audience on a platform.”
  • Some small-business owners say they have begun to accept Facebook as “a pay-to-play marketing channel” for businesses.
  •  
    Facebook promoted posts
ecwesche21

Study: Facebook Is Most Effective Social Media Site for Small Business | Street Fight - 0 views

  • G/O Digital, the digital marketing wing of Gannett,
  • eighty percent of respondents check reviews online at least once a week before they step into a physical store. Facebook is by far the top choice among social media platforms for this process: 68% vote it the number-one site, compared to Twitter and Pinterest’s 11% and 12%.
  • Deals and reviews appear to be the most effective tools in influencing Facebook users. According to the study, four out of 10 respondents say that an offer which could be redeemed in-store is the most likely tactic to drive them to make a purchase at a local business while only one in 10 people would do the same in response to a photo or video contest. Meanwhile, 80% of respondents say they would be more likely to purchase from a small business with positive reviews on their Facebook page
  • ...2 more annotations...
  • Facebook ads have huge potential return on investment
  • shows an increase of $5,500 in net sales and a 1100% ROI when the company used Facebook’s in-store offer ad
ecwesche21

How to Choose the Best Social Media Site for Your Business | Inc.com - 0 views

  • Picking up your toys and going home is really not the best way to handle the frustrations of social situations.
  • Facebook is right for you... if you are building a community presence or want to reach as broad a network as possible. It is losing some traction among younger users, but with more than 70 percent of online adults actively participating in Facebook, it remains the most popular social media site by far.
  • high level of engagement.
  • ...14 more annotations...
  • may not provide the most effective medium for your business message.
  • LinkedIn is right for you... if you are in B2B
  • most users are in work mode on LinkedIn so it is optimal for peer networking and industry-specific information
  • Pinterest is right for you... if you are in a highly visual industry
  • deeply interested in a subject that can be visually represented
  • particularly appealing to "information junkies"
  • As with Facebook, Twitter is more effective when it is a two-way platform in which you respond to and engage with followers
  • visual aspect to what you do
  • Given Instagram's appeal to specific ethnic segments and its popularity among urbanites
  • Tumblr, which tends to attract a younger and less affluent audience overall
  • BI also looked at Google , which it found to be very male-dominated
  • 71%+ +
  • 18% + +
  • 17% + + +
ecwesche21

'Facebook Killer' Ello Hatches Plan to Stay Ad-Free Forever | WIRED - 0 views

  •  
    Ello membership, # of employees
1 - 20 Next › Last »
Showing 20 items per page