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ecwesche21

Facebook: 10 New Changes That Matter - InformationWeek - 0 views

www.informationweek.com/...1316331

shared by ecwesche21 on 22 Jan 15 - No Cached
  • inShare1
  • Facebook kicked off the summer of 2014 with a controversy that affected nearly 700,000 users. For one week in early 2012, the social network conducted an experiment to determine whether it could change the emotional state of some users by filtering the posts that showed up in their news feeds. (Spoiler alert: It could.) Many experts called Facebook's actions unethical.
    • ecwesche21
      ecwesche21 on 22 Jan 15
       
      None of these "apologies" actually address the ethical issues around informed consent/research conducted on human subjects...
  • ...7 more annotations...
  • dropped the chat feature from its main app
  • a Buy button, which is in beta, and a Save button, which bookmarks content for later
  • "For example, we should have considered other non-experimental ways to do this research. The research would have also benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it."
  • started tracking users' shopping and browsing habits
  • cracked down on click-bait, like-gating, and other news feed spam.
  • The app's confusing permissions, however, caused a firestorm of misconceptions: Users blamed Facebook for intent to eavesdrop on conversations and snoop on text messages. Neither of these were true, of course, but that didn't prevent users from rating Messenger poorly in the app stores.
  • If you want to send and receive messages on your mobile device, Facebook requires you to download Messenger, which also lets you place phone calls -- including international ones over WiFi -- and send pictures and video.
prigupta31

Now Instagram Is Dominating Twitter In Another Hugely Important Way - 0 views

uk.businessinsider.com/ter-socialbakers-finds-2014-12

Instagram Twitter Brand Awareness Advertising

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Earlier this month Instagram revealed it had overtaken Twitter in terms of users: 300 million to Twitter's 284 million. Now there's more evidence underlining Instagram's dominant status versus Twitter. Personal note: It talks about Instagram's engagement rate being 3.31% for the most engaging profiles, compared to Twitter's .07%. I believe that a significant part of the reason for that would be how one can engage with what a profile shares. On Instagram of a company's profile, friends can make comments and tag their friends to show them what they're looking at, BUT it doesn't require the user to share the item on their own profile. In contrast, showing someone something on Twitter requires you to share it on your own profile. There is the direct message component of Twitter, but if you look at the design set up of Twitter, it isn't explicitly displayed as an option unless you click on the "..." button. Just an observation of mine.
ecwesche21

16 And FamousHow Nash Grier Became The Most Popular Kid In The World - 0 views

www.huffingtonpost.com/...nash-grier-vine_n_5631144.html

Kids

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Nash Grier has a tendency to wreak havoc on malls. One time in Iceland, a single tweet about his whereabouts brought 5,000 girls to a shopping center in search of Nash and his sidekick, Jerome Jarre.
  • A little over a year ago, Nash, a rising junior from the suburbs of Charlotte, North Carolina, used his iPhone to do what millions of American teenagers have done: He joined Vine, a social media site launched by Twitter to share looping videos that are up to six seconds long. He started posting bite-sized clips filmed in his bedroom, or, for something truly exotic, the local Wal-Mart.
  • hese mini-movies, with titles like “When you can't find your phone in your pockets…" trade on the mundane minutiae of high school life, and they drive girls wild. In that particular clip, Nash rummages through his pockets for his phone, finds nothing and hurls the pillows off a sofa.
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  • author of Going Viral, which explores how ideas spread online.
  • Jarre, who co-founded a Vine marketing company that previously worked with Nash, calls it “snack content.”
  • Vine, which has over 40 million members, declined to share the age breakdown of its audience, but marketers who work closely with the service say it skews young, toward people Nash's age.
  • Add Nash's Vine following to the number of fans watching him on Instagram (6.2 million), YouTube (3.3 million) and Twitter (3 million) and you’ve got a kid with higher social media ratings than the White House.
  • Nash's team also confirmed that major brands will pay the star between $25,000 to $100,000 to plug their products in a six-second clip and share it with his fans.
  • He's been called sexist, racist and homophobic in connection with a Vine telling girls how to be attractive; another video mocking Asian names; and a clip in which Nash suggests only gay people are afflicted by HIV, then shouts "fags!" while barely hiding a grin.
  • He's also purged multiple pejorative tweets about "homos" or being a "damn queer" that once littered his Twitter feed, as well as a post from May 2012 that read, “Gay rights? Nahhh."
  • for a certain class of adolescent, if you tried to design the world’s most viral human, you couldn’t do better than Nash
  • He’s got prom king good looks and magnetic, made-for-selfie blue eyes. He’s hilarious, at least according to the teens watching him, who happen to be among the most wired people on the planet. He’s a relentless self-promoter. And he’s mastered the art of “authenticity” — that combination of staged closeness, strategic imperfection and calculated self-deprecation that’s the key to charming the web.
  • The upbeat teen Nash plays on smartphone screens diverges so sharply from the kid who lashed out against "homos" that it can be hard to shake the sense his online image is at least in part a carefully constructed fiction — one more staged than his casual candids might suggest. Nash discusses "filth" in terms that hint he may consider it imprudent for business reasons: "You don't want to come off as stupid. You don’t want to have racial slurs. You don't want to limit yourself. You want an audience that [includes] anyone from 2 years old to 50 years old,"
  • Nash genuinely gives off the impression of someone who’s still more 16-year-old kid than groomed child star
  • As he ducked away from the screaming throngs at the mall, leaving them with nothing more of himself than the same digital images, an uncomfortable truth became clear: The closer you get to Nash, the farther you feel from him. On Vine, Nash can post a single video and make millions feel he’s talking directly to them. In person, you can feel lucky to get a full sentence. At the dinner table, waiting for his takeout, he stares at his phone. He slips easily into the clipped, non-committal generalities of the disinterested teen
  • The most intimate moment most fans get to share with Nash is taking a selfie.
  • Nash is, after all, only the latest in a string of nobodies who’ve become sponsorable online somebodies by bypassing agents and taking their talents directly to the web. In its short life, Vine has spawned a suite of homegrown celebrities who are creeping toward six-figure salaries thanks to an exceptional — and exceptionally strange — talent that until now had little marketable value: the ability to capture attention with six-second bursts of humor or skill. They include Viners like "KingBach," a 26-year-old actor who has landed a role on Showtime's House of Lies, and "BatDad," a father whose Batman alter ego helped him land a lucrative gig pimping laundry detergent for Tide.
  • Like other Vine sensations, Nash hopes six seconds of fame will be the gateway to something more lasting than 15-minute stardom. He “isn’t really monetizing right now,” according to Alan Spiegel, one of Nash’s three managers including his father. Instead, having conquered the smartphone, Nash is going after larger screens that can put distance between an idol and his fans.
  • They’re carefully-edited, six-second jolts of humor that are big on action, short on subtlety and long on relatability
  • You can play professional lacrosse, but they make less than a teacher’s salary now. I always thought about that. And it’s a very difficult career, a short career, as a pro athlete,” Nash explained. “I was like, ‘I can be an entertainer until I’m 75!’ So logistically, it seemed better. And I liked it better.”
  • Nash recently landed a deal to appear in a yet-to-be-specified movie produced by Dreamworks-owned AwesomenessTV and the director of Varsity Blues
  • “There’s always someone coming, always someone funnier, cuter, more engaging, which is why [social media] stars today are seeking out professional managers and agents,”
  • Nash has a collection of catchphrases — including "Nashty," "or nah" and "zayummm" — that his fans repeat themselves and sport on T-shirts.
  • His new dream, he said, is to be “the first, like, George Clooney or Leonardo DiCaprio who starts from the Internet.” According to the logic of a plucky teen who’s excelled at most of the things to which he’s set his mind, going Hollywood is, despite its risks, purely the most logical career route.
  • When Shawn Mendes, another teenage Vine star, launched his debut album and asked fans to "get this bad boy to No. 1," it took them just 37 minutes to push it to the top slot on iTunes.
  • This time around, his first video, “How to wake up like a thug,” got him 1,000 likes and 4,000 followers after it was shared by another Viner with a large following. “I was like, ‘Holy crap! I have to keep this up,’”
  • Nash scrutinized the techniques of Vine stars like Marcus Johns, a college student with several million fans, for clues about what would draw the largest audience.
  • Currently, the 12 most popular Viners are each variations on the same formula: They are all comedians, they are almost all men and many of them are God-fearing Christians who bleep f-bombs and steer clear of sex.
  • There is no filler or downtime, only punchlines and story climaxes in continuously looping six-second doses. “It’s fast, it’s punchy, it’s like a party,” said Hemsley, the expert on viral phenomena.
  • Vine can evoke a basement rec room on a Friday night — young, frenetic and full of inside jokes. There are pretty girls filming staged sleepovers in one corner, someone belting out John Mayer somewhere else and everywhere, the attractive fraternities of male Viners who film “collabs” (collaborations) they use to help each other get more fans.
  • Nash realized from his study of Vine that the blockbuster formula had two ingredients: He had to be funny, and he had to be clean.
  • “Kids still want programming, but they don’t want to sit through Boy Meets World" — a mind-numbing 24 minutes long — said Rob Fishman, a former Huffington Post editor who is now the co-founder of Niche, a marketing platform that connects brands with social media creators, including Nash. "What Nash and these guys do is they fill that void.”
  • He also tries never, ever to publish videos in the middle of the day. He saves them for after 3:00 in the afternoon — just as teens are streaming out of school and pulling out their phones.
  • Nash says he's "trying to steer away from being called a Viner." He's prioritized YouTube videos and auditions in Los Angeles as he works to reinvent himself as a Hollywood star.
  • More recently, using money he earned plugging Sonic milkshakes and Virgin cell phone plans on Vine, Nash bought himself a camera and video-editing software that he learned to use by watching tutorials on YouTube.
  • This was the closest most of the girls had ever been to their idol. But thanks to the stream-of-consciousness updates Nash dispatches online (“I LOVE ACNE. YES. WOO.”), his fans have the sense they know every detail about his daily routine.“He just got highlights,” one said with authority. Another: “What’s that water that Nash endorses? … Yeah, I bought it.” A third girl confessed, "I Google-earthed their house."
ecwesche21

How social media is reshaping news | Pew Research Center - 0 views

www.pewresearch.org/...social-media-is-reshaping-news

News Pew Research

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Many of these digital organizations emphasize the importance of social media in storytelling and engaging their audiences.
  • How do social media sites stack up on news?
  • Facebook is the obvious news powerhouse among the social media sites. Roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there — amounting to 30% of the general population.
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  • Half of social network site users have shared news stories, images or videos , and nearly as many  (46%) have discussed a news issue or event.
  • although only 3% of the U.S. population use reddit, for those that do, getting news there is a major draw–62% have gotten news from the site.
  • YouTube is the next biggest social news pathway — about half of Americans use the site, and a fifth of them get news there, which translates to 10% of the adult population and puts the site on par with Twitter. Twitter reaches 16% of Americans and half of those users say they get news there, or 8% of Americans.
  • In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos of news events. Pew Research found that in 2014, 14% of social media users posted their own photos of news events to a social networking site, while 12% had posted videos. This practice has played a role in a number of recent breaking news events, including the riots in Ferguson, Mo.
  • visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Facebook, and they view roughly five times as many pages per month.
  • Facebook users are experiencing a relatively diverse array of news stories on the site — roughly half of Facebook users regularly see six different topic areas.
  • most common news people see is entertainment news: 73% of Facebook users regularly see this kind of content on the site. 
  •  Unlike Twitter, where a core function is the distribution of information as news breaks, Facebook is not yet a place many turn to for learning about breaking news. (Though the company may be trying to change that by tweaking its algorithm to make the posts appearing in newsfeed more timely.)
  • social media doesn’t always facilitate conversation around the important issues of the day. In fact, we found people were less willing to discuss their opinion on the Snowden-NSA story on social media than they were in person.
ecwesche21

The Fast-Growing, Profitable Market For Kid "Influencer" Endorsements On Twit... - 0 views

www.fastcolabs.com/...rsements-on-twitter-instagram-

Kids

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Teenagers with big social followings are making thousands of dollars pushing brands.
  • "making a thousand dollars a day is by no means unrealistic" for influencers.
  • "It’s great that 16- and 17 year-olds are making $500 a day in revenue
  • ...24 more annotations...
  • Big money is changing hands, much of it to teenagers, which has made this a topic the media has loved to cover.
  • "The way that I started was creating a parody account of a fictional character, which is probably more common than you think."
  • Nikolai is in favor of working directly with companies to build awareness instead of driving traffic to websites and getting paid off AdSense, which he calls unsustainable.
  • Fans respond to originality, live-tweeting events, and piggybacking on trending topics
  • YouTube, Twitter, Vine, Instagram, Pinterest—these are the platforms where you find young buyers waiting to be influenced.
  • Since Facebook makes users pay to reach target audiences, it’s the only major social network not in the mix.
  • Google+ is reportedly at work on AdHeat, a patented system connecting brands with influencers.
  • "Influencers" get paid per tweet or post, or work under contract on campaigns. Some get connected with companies covering multiple platforms, like theAudience, or specialty spots like Big Frame, CollectiveDigital, or Jukin Media, which focus on video creators. Then there’s twtMob for Twitter, theAmplify for Instagram, or HelloSociety for Pinterest. A startup called Niche gives you a customized group of social media "celebrities" who will organically tweet, post, and talk about your products. This isn't canned material made by some agency coming out these kids' mouths. It's them.
  • Twitter has started to quietly reveal engagement numbers for major users, a real metric influencers can use to prove ROI.
  • But while the 16-year-old stars making big bucks are being celebrated, what’s not as well known is that some of this activity is not legal. That’s because in the U.S. the Federal Trade Commission mandates the disclosure of paid or sponsored content. Penalties are in the six figures, but many in the space say there’s still a Wild West mentality at work.
  • On YouTube, Vine, and Instagram, creators are the stars, but on Twitter, the trendsetters are largely parody accounts, which can leave the people running them feeling like the Cinderella of the ball.
  • In 2009 the FTC released guidelines concerning online endorsements.
  • There are more than 50 pages of regulations, but the main takeaway is this: If you’re paid to post online, you have to make it known, and when it comes to social that means including an "s/p" designation (sponsored post), or tags that say #sponsor or #ad.
  • Typically millennials in their teens and 20s, influencers drive engagement—creating tweets, videos, photos, memes that people respond to, share, comment on, or even steal. Originality, wit, and volume posting is key—and so is pulling at heart strings or tickling funny bones.
  • followers and reach are key, but the main criteria hinges on "capturing an emotion or quality in a platform that is meaningful," explains Oliver Luckett, the founder and CEO of the social media publisher theAudience
  • they don’t have to be traditional stars. The fact that they’re relatable, and look and live like their peers actually make them more convincing than Hollywoo
  • With mainstream magazines like Seventeen putting Instagram stars on their covers, commercials using user-generated videos, and brands like American Eagle turning Viners into models, are these the new secret celebs?
  • People feel closer to them because they show up in their feed—they hang on every word and thing they’re wearing
  • it’s a win for teens to work with big companies that line up with their personality, and a win for brands to reach new audiences. "This is the way it’s going."
  • Perlman says back then Disney laughed when they proposed using an online heavyweight as a marketing tool. But in 2010 they convinced Disney to use the electronic musician Pogo to create an official remix for Toy Story 3. They also managed to twist Disney’s arm and sell tickets for the film on Facebook. The video got almost 4 million views and the gambit was a huge success.
  • Taryn Southern has built a following of almost 350,000 subscribers on YouTube, parlaying that success into television appearances, a web series sponsored by Glamour magazine, and a deal with Hot Pockets. Southern, who appeared on American Idol when she was only 18, says she won’t work with brands she doesn’t actually have an affinity for.
  • "Your audience knows—it never works with a brand you’re not passionate about," she told me. "Where I’ve made mistakes is trying to be clear of an integration that doesn’t work for YouTube personalities. If people are being paid on social they have to be honest."
  • "Anyone with 250,000 to 300,000 followers is influential enough to work with,"
  • Content thievery remains rampant, as are selling accounts, and failing to disclose brand partnerships. Eventually the FTC will start cracking down. And what happens when influencers grow up? What will their role be then—will they lose their brand appeal or morph into a new commodity?
ecwesche21

A Teenager's View on Social Media - Backchannel - Medium - 0 views

medium.com/...w-on-social-media-1df945c09ac6

teens users

shared by ecwesche21 on 22 Jan 15 - No Cached
  • I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site
  • Snapchat is where we can really be ourselves while being attached to our social identity.
  • Facebook is something we all got in middle school because it was cool but now is seen as an awkward family dinner party we can't really leave.
  • ...42 more annotations...
  • Facebook is often used by us mainly for its group functionality. I know plenty of classmates who only go on Facebook to check the groups they are part of and then quickly log off. In this part Facebook shines—groups do not have the same complicated algorithms behind them that the Newsfeed does. It is very easy to just see the new information posted on the group without having to sift through tons of posts and advertising you don't really care about.
  • Messaging on Facebook is also extremely popular among our age group, mainly because they provide the means to talk to those people who you weren't really comfortable with asking for their number but comfortable enough to send them a friend request.
  • Facebook is often the jumping-off point for many people to try to find you online, simply because everyone around us has it.
  • Instagram is by far the most used social media outlet for my age group.
  • I'm not terrified whenever I like something on Instagram that it will show up in someone’s Newsfeed and they'll either screenshot that I liked it or reference it later.
  • I am not as pressured to follow someone back on Instagram, meaning my feed is normally comprised of content I actually want to see
  • The content on Instagram is usually of higher quality.
  • Instagram hasn't been flooded with the older generation yet
  • Another point: tagging. I don't have to constantly check Instagram to make sure I wasn't tagged in any awkward or bad photos. That’s because you can't easily see them in your feed, making the whole experience seem way more private.
  • People do not post 10000 times a day on Instagram. Many are much more polite about posting, either doing once a day, a few times a week, etc.
  • it is possible to be “caught up” with my Instagram feed.
  • There are no links on Instagram, meaning I'm not being constantly spammed by the same advertisement, horrible gossip news article, or Buzzfeed listicle
  • Facebook gets all of the photos we took — the good, the bad, etc—while Instagram just gets the one that really summed up the event we went to.
  • Tumblr is like a secret society that everyone is in, but no one talks about.
  • Many of those younger than me (10–16 years old) who I've talked to about this matter don’t even have a Facebook — Instagram is all that they need.
  • To be honest, a lot of us simply do not understand the point of Twitter.
  • Your tweets are also easily searchable on Twitter which is good but not good if you want to be yourself and not have it follow you around when you're trying to land a job. Thus, to others Twitter is used like Facebook—you post with the assumption that your employer will see it one day.
  • There are then three main groups of Twitter users: the ones who use it to complain/express themselves, the ones who tweet with the assumption that their prospective employer will eventually see whatever they are saying, and the ones who simply look at other Tweets and do the occasional RT.
  • Snapchat is quickly becoming the most used social media network, especially with the advent of My Story.
  • Everything about the application makes it less commercialized and more focused on the content
  • On Facebook you post the cute, posed pictures you took with your friends at the party with a few candids (definitely no alcohol in these photos)
  • On Instagram you pick the cutest one of the bunch to post to your network.
  • Snapchat is where we can really be ourselves while being attached to our social identity.
  • Without the constant social pressure of a follower count or Facebook friends, I am not constantly having these random people shoved in front of me. Instead, Snapchat is a somewhat intimate network of friends who I don't care if they see me at a party having fun.
  • Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there.
  • If I don’t get any likes on my Instagram photo or Facebook post within 15 minutes you can sure bet I'll delete it.
  • Another quick aside about Snapchat—I only know a handful of people (myself included) that believe Snapchat does delete your photos. Everyone else I know believes that Snapchat has some secret database somewhere with all of your photos on it. While I will save that debate for another day, it is safe to say that when photos are “leaked” or when there’s controversy about security on the app, we honestly do not really care. We aren't sending pictures of our Social Security Cards here, we're sending selfies and photos with us having 5 chins.
  • Tumblr is a place to follow/be followed by a bunch of random strangers, yet not have your identity be attached to it.
  • You post yourself getting ready for the party, going to the party, having fun at the party, leaving at the end of the party, and waking up the morning after the party on Snapchat.
  • Tumblr is where you are your true self and surround yourself (through who you follow) with people who have similar interests.
  • It’s often seen as a “judgment-free zone” where, due to the lack of identity on the site, you can really be who you want to be.
  • it’s simple in Tumblr to just change your URL if anyone finds you.
  • There is a lot of interaction on this website in the form of reblogs because people just simply have feeds of only things they care about (and are then more likely to support with a like/reblog)
  • I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site
  • I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site, but people can really easily meet others worldwide who hold similar interests
  • Yik Yak
  • There’s an advertisement I see often on Twitter for Yik Yak that says something along the lines of “Everyone’s on it before class starts.” I can 100% reaffirm that this is true. And everyone’s on it during class, talking about the class they are in. And everyone’s on it after class to find out what else is going on around campus.
  • Yik Yak is a powerful contender that people actually use. Often I see people post about the fight for anonymity with other applications such as Secret. I can tell you that I do not know a single person in my network who uses that application.
  • Yik Yak is only as good as the 10 mile radius around you, so if you are in an area with a low population of Yik Yak users, you won’t really be using the application much.
  • LinkedIn — We have to get it, so we got it. Many wait until college to get this (as they probably should, it isn’t for this demographic anyways).
  • Pinterest—It’s mainly female-dominated and is for those who have an artsy/hipster focus. Not too many people talk about it.
  • GroupMe—By far the most used group messaging application in college. Everyone has one, uses it and loves it. GIF support, the ability to “like” others messages, even trivial things such as being able to change your name between group chats all make this both a useful and enjoyable application.
Chris Shannon

The Definitive Guide To Using Twitter Cards - 0 views

www.forbes.com/...e-guide-to-using-twitter-cards

Twitter Social Networks

shared by Chris Shannon on 22 Jan 15 - No Cached
  • Twitter Cards let you take your tweets beyond basic text. They allow you to create a media-rich experience for website visitors who tweet your content. They add visual interest through images, product info, videos, etc. All you have to do to get started with using the feature is add a couple lines of code to your site. For those interested in using the feature, there are seven Card types to choose from: gallery cards featuring a number of images single photo cards summary cards which let you post a link with further information summary cards with images app cards player cards which showcase videos product cards
ecwesche21

Social Media and the 'Spiral of Silence' | Pew Research Center's Internet & American Li... - 0 views

www.pewinternet.org/...edia-and-the-spiral-of-silence

News pew

shared by ecwesche21 on 22 Jan 15 - No Cached
  • 86% of Americans were willing to have an in-person conversation about the surveillance program, but just 42% of Facebook and Twitter users were willing to post about it on those platforms.
  • In both personal settings and online settings, people were more willing to share their views if they thought their audience agreed with them. Fo
  • social media did not provide new forums for those who might otherwise remain silent to express their opinions and debate issues.
  • ...12 more annotations...
  • broad awareness social media users have of their networks might make them more hesitant to speak up because they are especially tuned into the opinions of those around them.
  • The typical Facebook user—someone who logs onto the site a few times per day—is half as likely to be willing to have a discussion about the Snowden-NSA issues at a physical public meeting as a non-Facebook user.
  • Previous research has shown that when people decide whether to speak out about an issue, they rely on reference groups—friendships and community ties—to weigh their opinion relative to their peers.
  • Those who do not feel that their Facebook friends or Twitter followers agree with their opinion are more likely to self-censor their views on the Snowden-NSA story in many circumstances—in social media and in face-to-face encounters.
  • it is common for social media users to be mistaken about their friends’ beliefs and to be surprised once they discover their friends’ actual views via social media.
  • Some people may prefer not to share their views on social media because their posts persist and can be found later—perhaps by prospective employers or others with high status.
  • the social and political climate in which people share opinions depends on several other things:
  • Their confidence in how much they know.
  • The intensity of their opinions.
  • Their level of interest.
  • social media was not a common source of news for most Americans. Traditional broadcast news sources were by far the most common sources
  • his study focuses on one specific public affairs issue that was of interest to most Americans: the Snowden-NSA revelations. It is not an exhaustive review of all public policy issues and the way they are discussed in social media.
ecwesche21

News Use Across Social Media Platforms | Pew Research Center's Journalism Project - 0 views

www.journalism.org/...-across-social-media-platforms

News

shared by ecwesche21 on 22 Jan 15 - No Cached
  • roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there—amounting to 30% of the general population. YouTube has the next greatest reach in terms of general usage, at 51% of U.S. adults. Thus, even though only a fifth of its users get news there, that amounts to 10% of the adult population, which puts it on par with Twitter. Twitter reaches just 16% of U.S. adults, but half (8% of U.S. adults) use it for news. reddit is a news destination for nearly two-thirds of its users (62%). But since just 3% of the U.S. population uses reddit, that translates to 2% of the population that gets news there.
  • LinkedIn news consumers stand out from other groups as more likely to be high earners and college educated.
  • A look at the five social networking sites with the biggest news audiences shows that a majority of news consumers on those sites (65%) get news from just one, and for 85% of those, it is Facebook.
  • ...2 more annotations...
  • Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn.
  • And Facebook news consumers are significantly more likely to be female than news consumers on YouTube, Twitter and LinkedIn.
ecwesche21

Launch To Exit In 18 Months: Pheed Acquired For $40M - 0 views

www.forbes.com/...-months-pheed-acquired-for-40m

shared by ecwesche21 on 22 Jan 15 - No Cached
  • allow the users to set a price (most were free) they want for the content they create — text, photo, video, audio, and live broadcasts.
  • within four months, the Pheed app had moved to No. 1 on Apple AAPL +0.13% social apps ahead of both Facebook and Twitter TWTR +2.76% for teen users
  • Mobli isn’t looking to simply gain Pheed’s 5 million users.
  • ...1 more annotation...
  • Mobli wanted the live broadcast, pay-per-view service.
  • ecwesche21 on 22 Jan 15
     
    Pheed self-funded
ecwesche21

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | Pew Resea... - 0 views

www.pewinternet.org/...d-crowds-to-community-clusters

Twitter pew

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Six structures are regularly observed: divided, unified, fragmented, clustered, and inward and outward hub and spoke structures.
  • Tight Crowd:
  • highly interconnected people with few isolated participants.
  • ...16 more annotations...
  • Brand Clusters:
  • commentary from many disconnected participants
  • The larger the population talking about a brand, the less likely it is that participants are connected to one another. Brand-mentioning participants focus on a topic, but tend not to connect to each other.
  • they are relaying or passing along the message of the institution or person and there is no extra exchange of ideas
  • many people repeat what prominent news and media organizations tweet
  • popular topics may develop multiple smaller groups, which often form around a few hubs each with its own audience, influencers, and sources of information.
  • Global news stories often attract coverage from many news outlets, each with its own following. That creates a collection of medium-sized groups—and a fair number of isolates
  • diverse angles on a subject based on its relevance to different audiences, revealing a diversity of opinion and perspective on a social media topic.
  • Broadcast Network:
  • breaking news stories
  • Community Clusters:
  • The members of the Broadcast Network audience are often connected only to the hub news source, without connecting to one another.
  • Support Network:
  • hub and spoke structure
  • hub account replies to many otherwise disconnected users, creating outward spokes. In contrast, in the Broadcast pattern, the hub gets replied to or retweeted by many disconnected people, creating inward spokes.
  • Social media is increasingly home to civil society, the place where knowledge sharing, public discussions, debates, and disputes are carried out. As the new public square, social media conversations are as important to document as any other large public gathering.
ecwesche21

Pew Internet Research and Social Media Research Foundation Release Report - 0 views

www.smrfoundation.org/...arch-foundation-release-report

Twitter

shared by ecwesche21 on 22 Jan 15 - No Cached
  • ecwesche21 on 22 Jan 15
     
    Six types of Twitter conversations
ecwesche21

Study: Facebook Is Most Effective Social Media Site for Small Business | Street Fight - 0 views

streetfightmag.com/...-media-site-for-small-business

shared by ecwesche21 on 22 Jan 15 - No Cached
  • G/O Digital, the digital marketing wing of Gannett,
  • eighty percent of respondents check reviews online at least once a week before they step into a physical store. Facebook is by far the top choice among social media platforms for this process: 68% vote it the number-one site, compared to Twitter and Pinterest’s 11% and 12%.
  • Deals and reviews appear to be the most effective tools in influencing Facebook users. According to the study, four out of 10 respondents say that an offer which could be redeemed in-store is the most likely tactic to drive them to make a purchase at a local business while only one in 10 people would do the same in response to a photo or video contest. Meanwhile, 80% of respondents say they would be more likely to purchase from a small business with positive reviews on their Facebook page
  • ...2 more annotations...
  • Facebook ads have huge potential return on investment
  • shows an increase of $5,500 in net sales and a 1100% ROI when the company used Facebook’s in-store offer ad
ecwesche21

Medium, Evan Williams's Post-Twitter Media Startup, Raises $25 Million Round | Re/code - 0 views

recode.net/...tartup-raises-25-million-round

medium

shared by ecwesche21 on 22 Jan 15 - No Cached
  • ecwesche21 on 22 Jan 15
     
    "Google Ventures (courtesy of general partner Kevin Rose), SV Angel's Ron Conway and a number of other investors, such as Chris Sacca and Peter Chernin. And more: Tim O'Reilly, Michael Ovitz, Gary Vaynerchuk, Betaworks, Code Advisors, CAA Ventures and Science. The single largest contribution to the round, however, comes from Greylock Partners"
ecwesche21

The Taylor Swift guide to social media marketing - Digiday - 0 views

digiday.com/...t-guide-social-media-marketing

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Last year, Taylor Swift showed that her true genius is not in song writing but in how she uses social media
  • her Twitter feed is full of retweets of undiscovered artists covering her songs, of wedding videos using her songs and lots of fan collages doing what fans do.
  •  she comments constantly on her fans’ posts
  • ...2 more annotations...
  • The more brands and celebrities understand the personal and casual nature of social, the more their story-driven content will perform well
  • The audience on Twitter is different than the audience on Tumblr, which is different than the audience on Facebook. This truism is regurgitated over and over in countless articles on how to achieve social media success for your brand, and yet we continually see the same content cross-promoted on brands’ social networks. If your social team isn’t creative enough to take one piece of content and craft that story differently on each platform, then you need a new social team.
ecwesche21

Ello is starting to look more like a business - Fortune - 0 views

fortune.com/...ello-business

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Ello revealed on Thursday that it raised $5.5 million in a Series A funding round. The company also announced that it has become a legal public benefit corporation, or PBC.
  • Ello raised $435,000 in seed funding from Vermont-based FreshTracks Capital in March. Its new Series A round is led by FreshTracks and two Boulder-based groups: Bullet Time Ventures (an investor in Jukely, a live event recommendation service) and Foundry Group (which invested in fitness tracking firm FitBit and crowdfunded apparel retailer Betabrand).
  • It’s worth noting that a number of brands, such as Netflix and Sonos, have created Ello pages. As digital strategist Ben Breier writes, branded content is a form of advertising.
  • ...11 more annotations...
  • Ello has already indicated that it would layer premium services on top of its free network to accomplish this. In an interview, Budnitz gets more specific. “On the iPhone, everyone wants to add an app and customize it for themselves,” he says. “That’s how Ello will work. It’s meant to be very simple, but people will be able to buy small features for $1 or $2 and change theirs.”
  • In essence, Ello’s service will be a puzzle that can be rearranged the way you like—for a price.
  • Ello’s buzz has considerably died down since its sudden popularity in September, mimicking the rapid rise and fall of other new social networks like Path.
  • Budnitz isn’t concerned. “From where I’m sitting it’s not losing momentum at all,” he says. “This is an invitation-only social network. We even closed invitations for a while and intentionally slowed down growth.
  • For us, we kind of thought we’d be where we are now six months from now.”
  • the site still sees on some days 40,000 signups and invite requests per hour
  • Many of Ello’s features are like this—a little bit fun, a little bit hidden.
  • There’s definitely a learning curve and a lot of hidden stuff that you get to learn as you go,
  • Ello will likely remain a network for artists and creative types
  • A look at the most-followed accounts shows mostly designers.
  • Today, a user can have fewer than 1,000 followers and still land in the top 100. That kind of following wouldn’t even put you in the top 10,000 on Twitter
  • ecwesche21 on 22 Jan 15
     
    Funding; Public Benefit Corporation status; not-death?
ecwesche21

Rakuten's $900M Strategy is to Transform Viber Into Line - 0 views

thenextweb.com/...-into-line-but-it-wont-be-easy

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Why Viber? Simply, Viber is the messaging app with the greatest scale that is most open to being bought.
  • Kakao Talk: 150 million users,
  • Viber: still in its early days of making money, claims 280 million registered users and has raised no external money (that’s a big potential pay day)
  • ...7 more annotations...
  • Update: details from Rakuten claim over 100 million active users)
  • The Viber service focused on voice calls and has been kept simple, it doesn’t include the robust mechanics of its Asian rivals that include payments, e-commerce, games, marketing and more.
  • Viber makes money by selling stickers and Skype-like international calling credit, both of which are recently introductions.
  • Information disclosed by Rakuten shows that Viber made just over $1.5 million in revenue last year
  • Overall, Viber recorded a $29.5 million net loss for 2013,
  • CEO Hiroshi Mikitani believes Viber has “tremendous potential as a gaming platform,”
  • This strategy is neither easy nor cheap to execute. Line’s parent company is spending heavily
  • ecwesche21 on 22 Jan 15
     
    Viber - users, acquisition, revenue
ecwesche21

How to Choose the Best Social Media Site for Your Business | Inc.com - 0 views

www.inc.com/...s-to-market-your-business.html

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Picking up your toys and going home is really not the best way to handle the frustrations of social situations.
  • Facebook is right for you... if you are building a community presence or want to reach as broad a network as possible. It is losing some traction among younger users, but with more than 70 percent of online adults actively participating in Facebook, it remains the most popular social media site by far.
  • high level of engagement.
  • ...14 more annotations...
  • may not provide the most effective medium for your business message.
  • LinkedIn is right for you... if you are in B2B
  • most users are in work mode on LinkedIn so it is optimal for peer networking and industry-specific information
  • Pinterest is right for you... if you are in a highly visual industry
  • deeply interested in a subject that can be visually represented
  • particularly appealing to "information junkies"
  • As with Facebook, Twitter is more effective when it is a two-way platform in which you respond to and engage with followers
  • visual aspect to what you do
  • Given Instagram's appeal to specific ethnic segments and its popularity among urbanites
  • Tumblr, which tends to attract a younger and less affluent audience overall
  • BI also looked at Google , which it found to be very male-dominated
  • 71%+ +
  • 18% + +
  • 17% + + +
ecwesche21

New Facebook Rules Will Sting Entrepreneurs - WSJ - 0 views

www.wsj.com/...sting-entrepreneurs-1417133694

Facebook Marketing

shared by ecwesche21 on 22 Jan 15 - No Cached
  • That’s because, as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.
  • Businesses that post free marketing pitches or reuse content from existing ads will suffer “a significant decrease in distribution,” Facebook warned in a post earlier this month announcing the coming change.
  • More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint
  • ...4 more annotations...
  • Facebook’s paid-advertising options have become more effective recently and that companies should view Facebook as a tool to “help them grow their businesses, not a niche social solution to getting more reach or to make a post go viral.”
  • But, he says, organic reach is only one of several reasons companies benefit from having a presence on Facebook. Last month, there were more than one billion visits to Facebook pages directly. “Having a presence where you can be discovered still has a ton of value,” he says. “We don’t want them to spend any dollar with us unless it’s doing something spectacular to help them grow their business.”
  • Businesses used to own their consumer relationships through email or other in-house marketing channels, or to buy them from newspapers, television and other traditional media outlets through ads. “But Yelp and now Facebook are trying to peddle a third model, he says: “renting—in which a business can build a community but never own an audience on a platform.”
  • Some small-business owners say they have begun to accept Facebook as “a pay-to-play marketing channel” for businesses.
  • ecwesche21 on 22 Jan 15
     
    Facebook promoted posts
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