Group items tagged

Promoted Pin today is being reviewed by a member of the team to ensure that it meets community guidelines and that the quality is high.

Pinterest is working with just a handful of small businesses for the launch of its self-serve offering. That includes companies like custom prints business Artifact Uprising, home cooks content and commerce destination Food52, and clothing brand Vineyard Vines. But the company expects to gradually make the self-serve offering more widely available to small and medium-sized businesses that want to test out the ads platform.

it’s raised a big new $200 million round of funding valuing it at $5 billion. That round was led by SV Angel, and included participation from a number of existing investors, including Bessemer Venture Partners, Fidelity, A16Z, FirstMark Capital, and Valiant Capital Partners.

Facebook is often used by us mainly for its group functionality. I know plenty of classmates who only go on Facebook to check the groups they are part of and then quickly log off. In this part Facebook shines—groups do not have the same complicated algorithms behind them that the Newsfeed does. It is very easy to just see the new information posted on the group without having to sift through tons of posts and advertising you don't really care about.

Messaging on Facebook is also extremely popular among our age group, mainly because they provide the means to talk to those people who you weren't really comfortable with asking for their number but comfortable enough to send them a friend request.

Facebook is often the jumping-off point for many people to try to find you online, simply because everyone around us has it.

Instagram is by far the most used social media outlet for my age group.

I'm not terrified whenever I like something on Instagram that it will show up in someone’s Newsfeed and they'll either screenshot that I liked it or reference it later.

I am not as pressured to follow someone back on Instagram, meaning my feed is normally comprised of content I actually want to see

The content on Instagram is usually of higher quality.

Instagram hasn't been flooded with the older generation yet

Another point: tagging. I don't have to constantly check Instagram to make sure I wasn't tagged in any awkward or bad photos. That’s because you can't easily see them in your feed, making the whole experience seem way more private.

People do not post 10000 times a day on Instagram. Many are much more polite about posting, either doing once a day, a few times a week, etc.

it is possible to be “caught up” with my Instagram feed.

There are no links on Instagram, meaning I'm not being constantly spammed by the same advertisement, horrible gossip news article, or Buzzfeed listicle

Facebook gets all of the photos we took — the good, the bad, etc—while Instagram just gets the one that really summed up the event we went to.

Tumblr is like a secret society that everyone is in, but no one talks about.

Many of those younger than me (10–16 years old) who I've talked to about this matter don’t even have a Facebook — Instagram is all that they need.

To be honest, a lot of us simply do not understand the point of Twitter.

Your tweets are also easily searchable on Twitter which is good but not good if you want to be yourself and not have it follow you around when you're trying to land a job. Thus, to others Twitter is used like Facebook—you post with the assumption that your employer will see it one day.

There are then three main groups of Twitter users: the ones who use it to complain/express themselves, the ones who tweet with the assumption that their prospective employer will eventually see whatever they are saying, and the ones who simply look at other Tweets and do the occasional RT.

Snapchat is quickly becoming the most used social media network, especially with the advent of My Story.

Everything about the application makes it less commercialized and more focused on the content

On Facebook you post the cute, posed pictures you took with your friends at the party with a few candids (definitely no alcohol in these photos)

On Instagram you pick the cutest one of the bunch to post to your network.

Snapchat is where we can really be ourselves while being attached to our social identity.

Without the constant social pressure of a follower count or Facebook friends, I am not constantly having these random people shoved in front of me. Instead, Snapchat is a somewhat intimate network of friends who I don't care if they see me at a party having fun.

Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there.

If I don’t get any likes on my Instagram photo or Facebook post within 15 minutes you can sure bet I'll delete it.

Another quick aside about Snapchat—I only know a handful of people (myself included) that believe Snapchat does delete your photos. Everyone else I know believes that Snapchat has some secret database somewhere with all of your photos on it. While I will save that debate for another day, it is safe to say that when photos are “leaked” or when there’s controversy about security on the app, we honestly do not really care. We aren't sending pictures of our Social Security Cards here, we're sending selfies and photos with us having 5 chins.

Tumblr is a place to follow/be followed by a bunch of random strangers, yet not have your identity be attached to it.

You post yourself getting ready for the party, going to the party, having fun at the party, leaving at the end of the party, and waking up the morning after the party on Snapchat.

Tumblr is where you are your true self and surround yourself (through who you follow) with people who have similar interests.

It’s often seen as a “judgment-free zone” where, due to the lack of identity on the site, you can really be who you want to be.

it’s simple in Tumblr to just change your URL if anyone finds you.

There is a lot of interaction on this website in the form of reblogs because people just simply have feeds of only things they care about (and are then more likely to support with a like/reblog)

I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site

I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site, but people can really easily meet others worldwide who hold similar interests

Yik Yak

There’s an advertisement I see often on Twitter for Yik Yak that says something along the lines of “Everyone’s on it before class starts.” I can 100% reaffirm that this is true. And everyone’s on it during class, talking about the class they are in. And everyone’s on it after class to find out what else is going on around campus.

Yik Yak is a powerful contender that people actually use. Often I see people post about the fight for anonymity with other applications such as Secret. I can tell you that I do not know a single person in my network who uses that application.

Yik Yak is only as good as the 10 mile radius around you, so if you are in an area with a low population of Yik Yak users, you won’t really be using the application much.

LinkedIn — We have to get it, so we got it. Many wait until college to get this (as they probably should, it isn’t for this demographic anyways).

Pinterest—It’s mainly female-dominated and is for those who have an artsy/hipster focus. Not too many people talk about it.

GroupMe—By far the most used group messaging application in college. Everyone has one, uses it and loves it. GIF support, the ability to “like” others messages, even trivial things such as being able to change your name between group chats all make this both a useful and enjoyable application.

Ello has already indicated that it would layer premium services on top of its free network to accomplish this. In an interview, Budnitz gets more specific. “On the iPhone, everyone wants to add an app and customize it for themselves,” he says. “That’s how Ello will work. It’s meant to be very simple, but people will be able to buy small features for $1 or $2 and change theirs.”

In essence, Ello’s service will be a puzzle that can be rearranged the way you like—for a price.

Ello’s buzz has considerably died down since its sudden popularity in September, mimicking the rapid rise and fall of other new social networks like Path.

Budnitz isn’t concerned. “From where I’m sitting it’s not losing momentum at all,” he says. “This is an invitation-only social network. We even closed invitations for a while and intentionally slowed down growth.

For us, we kind of thought we’d be where we are now six months from now.”

the site still sees on some days 40,000 signups and invite requests per hour

Many of Ello’s features are like this—a little bit fun, a little bit hidden.

There’s definitely a learning curve and a lot of hidden stuff that you get to learn as you go,

Ello will likely remain a network for artists and creative types

A look at the most-followed accounts shows mostly designers.

Today, a user can have fewer than 1,000 followers and still land in the top 100. That kind of following wouldn’t even put you in the top 10,000 on Twitter

dropped the chat feature from its main app

a Buy button, which is in beta, and a Save button, which bookmarks content for later

"For example, we should have considered other non-experimental ways to do this research. The research would have also benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it."

started tracking users' shopping and browsing habits

cracked down on click-bait, like-gating, and other news feed spam.

The app's confusing permissions, however, caused a firestorm of misconceptions: Users blamed Facebook for intent to eavesdrop on conversations and snoop on text messages. Neither of these were true, of course, but that didn't prevent users from rating Messenger poorly in the app stores.

If you want to send and receive messages on your mobile device, Facebook requires you to download Messenger, which also lets you place phone calls -- including international ones over WiFi -- and send pictures and video.

may not provide the most effective medium for your business message.

LinkedIn is right for you... if you are in B2B

most users are in work mode on LinkedIn so it is optimal for peer networking and industry-specific information

Pinterest is right for you... if you are in a highly visual industry

deeply interested in a subject that can be visually represented

particularly appealing to "information junkies"

As with Facebook, Twitter is more effective when it is a two-way platform in which you respond to and engage with followers

visual aspect to what you do

Given Instagram's appeal to specific ethnic segments and its popularity among urbanites

Tumblr, which tends to attract a younger and less affluent audience overall

BI also looked at Google , which it found to be very male-dominated

71%+ +

18% + +

17% + + +

Brand Clusters:

commentary from many disconnected participants

The larger the population talking about a brand, the less likely it is that participants are connected to one another. Brand-mentioning participants focus on a topic, but tend not to connect to each other.

they are relaying or passing along the message of the institution or person and there is no extra exchange of ideas

many people repeat what prominent news and media organizations tweet

popular topics may develop multiple smaller groups, which often form around a few hubs each with its own audience, influencers, and sources of information.

Global news stories often attract coverage from many news outlets, each with its own following. That creates a collection of medium-sized groups—and a fair number of isolates

diverse angles on a subject based on its relevance to different audiences, revealing a diversity of opinion and perspective on a social media topic.

Broadcast Network:

breaking news stories

Community Clusters:

The members of the Broadcast Network audience are often connected only to the hub news source, without connecting to one another.

Support Network:

hub and spoke structure

hub account replies to many otherwise disconnected users, creating outward spokes. In contrast, in the Broadcast pattern, the hub gets replied to or retweeted by many disconnected people, creating inward spokes.

Social media is increasingly home to civil society, the place where knowledge sharing, public discussions, debates, and disputes are carried out. As the new public square, social media conversations are as important to document as any other large public gathering.