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it feels like a political statement not a product that I – and more importantly, none of my friends – would want to use

a user can edit data on other people's devices

you can delete it whenever you need to

f the recipient takes a screenshot, not only will you be informed, but they'll be given a

warning too

stats like follower counts

shows subscribers more unusual information such as how often they thank and congratulate people, how frequently they swear, whose voices they tend to amplify and which posts get the biggest reaction and from whom.

Every morning the service delivers an email packed with information

The goal is to make you act like less of a jerk online

The big goal is to create mindfulness and awareness, and also behavioural change

here’s a knee-jerk thoughtlessness and lack of empathy that you have because you’re online, because you’re not looking at people’s faces

helped me pull back from social networks

ThinkUp charges $5 a month for each social network you connect to it

growth has been slower than the company had hoped for

difficult to explain to people why they might need ThinkUp

most of the third-party tools that give feedback about your presence online services like HootSuite are aimed at companies and professional social media managers running online campaigns

Path is asking people to pay for the kind of virtual goods they can already get from Facebook for free.

When it launched, Path limited you to 50 friends; the current version lets you add up to 150.

Path found that users shared less than they wanted to because of worries over privacy.

First, a user can share a moment privately with one or more friends. A picture, a thought, a song you’re listening to — all can be shared to only the friends you choose.

Path is introducing a concept it calls "inner circle."

Pick as many friends as you like, up to the 150-friend limit, to receive only your most personal broadcasts.

What types of personal data are there? The data that brands are interested in is roughly divided into three types: Volunteered data - content created and shared by individuals, such as their social media profiles.Observed data - captured by recording the actions of individuals, such as location data from using cellphones. Inferred data - what brands can work out about you from the first two. The inferred data is the type with real practical value, and the first two, unsurprisingly, don’t cost much; they just help to build a picture of the third.