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ecwesche21

Celebrity Sponsored Tweets: What The Stars Get Paid For Advertising In 140 Characters (... - 0 views

www.huffingtonpost.com/...ponsored-tweets_n_3360562.html

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • When Kim signs on to be a sponsored tweeter/publisher for a company, the brand gets a ton of exposure, and she gets a hefty paycheck in return. Such is the deal with sponsored tweets, just as with any other endorsement: Companies that sign celebrities on expect to extend their reach, captivate the celebrity's fan base, and maximize results.
  • That's where startups such as IZEA and Adly come in. They match advertisers with celebrities based on content, desired audience, and number of followers the famous face has.
  • Though Kim in particular doesn't disclose her asking price to the press, speculations put her price tag at $20,000 per tweet. Per. Tweet. Sister Khloe clocks in at "just" $13,000 per sponsored tweet.
prigupta31

Facebook Cuts Brands' Organic Reach Once Again | Digital - Advertising Age - 0 views

adage.com/...295881

Facebook Advertising Revenue

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Facebook is making it harder for some ads to have organic reach. They say they will "begin curtailing the reach of brands' unpaid, or organic, posts that the social network's algorithms consider 'overly promotional.'" "The change will not apply to all of a brand's posts, just the less creative ones that fit certain criteria, like pushing people to buy a product, install an app or enter a contest or sweepstakes. Also under fire: posts that are just repurposed ads." "A Facebook spokeswoman said the company's algorithm will evaluate these promotional posts with the same filters it puts on ads -- checking, for example, how many people engage with or hide them -- when determining whether to let them into people's news feeds."
  • prigupta31 on 24 Jan 15
     
    "The company has already been helping its ad prices grow by reducing the number of ads that it shows. In the third quarter, Facebook's average price per ad jumped by 274% year-over-year while the social network served up 56% fewer ad impressions than a year ago."
ecwesche21

Launch To Exit In 18 Months: Pheed Acquired For $40M - 0 views

www.forbes.com/...-months-pheed-acquired-for-40m

shared by ecwesche21 on 22 Jan 15 - No Cached
  • allow the users to set a price (most were free) they want for the content they create — text, photo, video, audio, and live broadcasts.
  • within four months, the Pheed app had moved to No. 1 on Apple AAPL +0.13% social apps ahead of both Facebook and Twitter TWTR +2.76% for teen users
  • Mobli isn’t looking to simply gain Pheed’s 5 million users.
  • ...1 more annotation...
  • Mobli wanted the live broadcast, pay-per-view service.
  • ecwesche21 on 22 Jan 15
     
    Pheed self-funded
ecwesche21

Ello is starting to look more like a business - Fortune - 0 views

fortune.com/...ello-business

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Ello revealed on Thursday that it raised $5.5 million in a Series A funding round. The company also announced that it has become a legal public benefit corporation, or PBC.
  • Ello raised $435,000 in seed funding from Vermont-based FreshTracks Capital in March. Its new Series A round is led by FreshTracks and two Boulder-based groups: Bullet Time Ventures (an investor in Jukely, a live event recommendation service) and Foundry Group (which invested in fitness tracking firm FitBit and crowdfunded apparel retailer Betabrand).
  • It’s worth noting that a number of brands, such as Netflix and Sonos, have created Ello pages. As digital strategist Ben Breier writes, branded content is a form of advertising.
  • ...11 more annotations...
  • Ello has already indicated that it would layer premium services on top of its free network to accomplish this. In an interview, Budnitz gets more specific. “On the iPhone, everyone wants to add an app and customize it for themselves,” he says. “That’s how Ello will work. It’s meant to be very simple, but people will be able to buy small features for $1 or $2 and change theirs.”
  • In essence, Ello’s service will be a puzzle that can be rearranged the way you like—for a price.
  • Ello’s buzz has considerably died down since its sudden popularity in September, mimicking the rapid rise and fall of other new social networks like Path.
  • Budnitz isn’t concerned. “From where I’m sitting it’s not losing momentum at all,” he says. “This is an invitation-only social network. We even closed invitations for a while and intentionally slowed down growth.
  • For us, we kind of thought we’d be where we are now six months from now.”
  • the site still sees on some days 40,000 signups and invite requests per hour
  • Many of Ello’s features are like this—a little bit fun, a little bit hidden.
  • There’s definitely a learning curve and a lot of hidden stuff that you get to learn as you go,
  • Ello will likely remain a network for artists and creative types
  • A look at the most-followed accounts shows mostly designers.
  • Today, a user can have fewer than 1,000 followers and still land in the top 100. That kind of following wouldn’t even put you in the top 10,000 on Twitter
  • ecwesche21 on 22 Jan 15
     
    Funding; Public Benefit Corporation status; not-death?
ecwesche21

Yahoo Overpays Tumblr's David Karp By Another $81 Million - 0 views

www.entrepreneur.com/...227784

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Why would an entrepreneur want to spend four years as a middle manager at a shrinking dinosaur that just paid him $250 million?
  • on August 9, Yahoo offered Tumblr founder, David Karp $81 million more to stay at the company for four years
  • Some have speculated that Yahoo's share price rise reflects the growing value of its stake in Alibaba.
  • ...2 more annotations...
  • Yahoo is paying $81 million for a middle manager with diminished power who has built a business with no revenue and lacks the experience necessary to work in a big company
  • In most deals in which big companies acquire start-ups, it is understood that the entrepreneur will leave after a transition period to go on and work on another venture. That is probably what he wanted to do after he got his $250 million in May.
ecwesche21

Rakuten's $900M Strategy is to Transform Viber Into Line - 0 views

thenextweb.com/...-into-line-but-it-wont-be-easy

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Why Viber? Simply, Viber is the messaging app with the greatest scale that is most open to being bought.
  • Kakao Talk: 150 million users,
  • Viber: still in its early days of making money, claims 280 million registered users and has raised no external money (that’s a big potential pay day)
  • ...7 more annotations...
  • Update: details from Rakuten claim over 100 million active users)
  • The Viber service focused on voice calls and has been kept simple, it doesn’t include the robust mechanics of its Asian rivals that include payments, e-commerce, games, marketing and more.
  • Viber makes money by selling stickers and Skype-like international calling credit, both of which are recently introductions.
  • Information disclosed by Rakuten shows that Viber made just over $1.5 million in revenue last year
  • Overall, Viber recorded a $29.5 million net loss for 2013,
  • CEO Hiroshi Mikitani believes Viber has “tremendous potential as a gaming platform,”
  • This strategy is neither easy nor cheap to execute. Line’s parent company is spending heavily
  • ecwesche21 on 22 Jan 15
     
    Viber - users, acquisition, revenue
ecwesche21

Socal Sponsorship Company Izea Raises $12 Million in New Funding | Adweek - 0 views

www.adweek.com/...-raises-12m-new-funding-155668

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Izea, a firm that has ridden the trends of sponsored content and social media by connecting companies with celebrities and personalities, is announcing today that it has raised $12 million in new funding
  • The 7-year-old company has already raised $24 million in four rounds of funding, bu
  • Forbes and even The New York Times saying they're doing sponsored posts.
  • ...3 more annotations...
  • unding was led by Special Situation Funds
  • The idea behind Izea is that influencers are writing in their own voices and matched with individual brands,
  • A lot of times, it's not the mega superstars that drive engagement, it's people that fly under the radar that have a very rabid fan base."
ecwesche21

The Taylor Swift guide to social media marketing - Digiday - 0 views

digiday.com/...t-guide-social-media-marketing

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Last year, Taylor Swift showed that her true genius is not in song writing but in how she uses social media
  • her Twitter feed is full of retweets of undiscovered artists covering her songs, of wedding videos using her songs and lots of fan collages doing what fans do.
  •  she comments constantly on her fans’ posts
  • ...2 more annotations...
  • The more brands and celebrities understand the personal and casual nature of social, the more their story-driven content will perform well
  • The audience on Twitter is different than the audience on Tumblr, which is different than the audience on Facebook. This truism is regurgitated over and over in countless articles on how to achieve social media success for your brand, and yet we continually see the same content cross-promoted on brands’ social networks. If your social team isn’t creative enough to take one piece of content and craft that story differently on each platform, then you need a new social team.
ecwesche21

How much is your personal data worth? | News | The Guardian - 0 views

www.theguardian.com/...ow-much-is-personal-data-worth

shared by ecwesche21 on 22 Jan 15 - No Cached
  • The internet is a largely free service, and sharing personal data is the price we pay. Others a
  • re not happy with this situation, claiming that the use of information with consent is a violation of privacy.
  • hould
  • ...1 more annotation...
  • What types of personal data are there? The data that brands are interested in is roughly divided into three types: Volunteered data - content created and shared by individuals, such as their social media profiles.Observed data - captured by recording the actions of individuals, such as location data from using cellphones. Inferred data - what brands can work out about you from the first two. The inferred data is the type with real practical value, and the first two, unsurprisingly, don’t cost much; they just help to build a picture of the third.
  • ecwesche21 on 22 Jan 15
     
    Data mining, personal information
ecwesche21

Interview: How Celebrities Make Money From Social Media | Digital - Advertising Age - 0 views

adage.com/...243123

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • deals with brands to do content integrations on celebrity websites
  • part of our role for our clients this year has been to educate them about YouTube. Beyond the premium, million-dollar deals that YouTube made available to some publishers recently, which we were a part of.
  • Our clients are people that people want to see. So we've been starting to make YouTube a real part of their strategies because one, yes, you're a celebrity and people want to see and hear you. Especially if they miss your show or you're on hiatus and they haven't seen you in a while, they want to see you. Combined with the fact that YouTube already has a system in place that says you do that and we're going to share revenue with you.
  • ...1 more annotation...
  • We're definitely experimenting a lot with Vine and now Instagram video
ecwesche21

How Much Do Celebrities Who Get Paid To Tweet Earn? [INFOGRAPHIC] | Social Media Today - 0 views

www.socialmediatoday.com/...et-paid-tweet-earn-infographic

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • In this infographic, how much 18 celebrities who get paid to tweet earn is revealed.
  • The best paid celebrity earns a whopping $13,000 per tweet. That is Khloe Kardashian (@KhloeKardashian) with her over 8 million followers.
  • For a single tweet, the celebrity who earns the least earns $252. That’s Frankie Muniz of Malcolm in the Middle fame
  • ...1 more annotation...
  • n the middle we have Bella Thorne (@bellathorne) who became famous because of her work with the Disney Channel. Each tweet she sends out to her 3.3 million followers earns her $6,500 from a sponsor.
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