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Most of the big social networks such as Facebook, Google+, Instagram and Twitter continue to gain users, but the growth rate has become sluggish of late, raising the question of whether social media has reached saturation point.

While Facebook remains the most populous social media platform with  the largest concentration of consumers in one space, its largest demographic comprises 25-34-year-olds (26% of users).

as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources.

How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.

Americans spend more time on social media than any other major Internet activity, including email.