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prigupta31

The future of machine learning at Pinterest - 0 views

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    Really interesting the way that Pinterest positions its acquisition to the public in this piece. One of the key ways we provide relevant and scalable solutions is through building distributed systems using machine learning. To accelerate our work in discovery and monetization, today we're announcing the acquisition of Kosei, which includes some of the best minds in machine learning and data science.
ecwesche21

Rakuten's $900M Strategy is to Transform Viber Into Line - 0 views

  • Why Viber? Simply, Viber is the messaging app with the greatest scale that is most open to being bought.
  • Kakao Talk: 150 million users,
  • Viber: still in its early days of making money, claims 280 million registered users and has raised no external money (that’s a big potential pay day)
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  • Update: details from Rakuten claim over 100 million active users)
  • The Viber service focused on voice calls and has been kept simple, it doesn’t include the robust mechanics of its Asian rivals that include payments, e-commerce, games, marketing and more.
  • Viber makes money by selling stickers and Skype-like international calling credit, both of which are recently introductions.
  • Information disclosed by Rakuten shows that Viber made just over $1.5 million in revenue last year
  • Overall, Viber recorded a $29.5 million net loss for 2013,
  • CEO Hiroshi Mikitani believes Viber has “tremendous potential as a gaming platform,”
  • This strategy is neither easy nor cheap to execute. Line’s parent company is spending heavily
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    Viber - users, acquisition, revenue
ecwesche21

Tumblr Still Struggling to Be a Profitable Business - 0 views

  • In Yahoo's first quarter earnings report, there once again was no mention of revenue from Tumblr.
  • The obvious issue is the lack of advertising revenue.
  • the site's ad sales team has focused instead on encouraging clients to create their own Tumblr blogs and share content in the form of native advertising. Problem is, these ads don't make Tumblr much money.
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  • Last May, Yahoo acquired Tumblr for approximately $1.1 billion in cash
  • While Tumblr's revenue is at an apparent standstill, its user base is growing
  • ince the acquisition last year, Tumblr's audience has grown 22 percent, according to comScore metrics, and its network is made up of some 180 million blogs
  • And Tumblr's staff has more than doubled under Yahoo, growing to about 220 people, The New York Times says.
prigupta31

Pinterest, the $5B company with virtually no revenue, to start targeted ads (Video) - T... - 0 views

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    Pinterest is taking the plunge. Starting January 1, the popular social-media site will start selling advertisements in earnest after a limited test period in June, when the company experimented with Promoted Pin ads. As other companies, such as Facebook (NASDAQ: FB) and Twitter (NYSE: TWTR) have done, Pinterest is expected to target those ads to specific people based on information it's gathered about them.
prigupta31

Pinterest buys a product recommendations startup (Kosei) with an eye on serving better ads - 0 views

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    The image-focused social network says Kosei's technology should help improve its advertising offerings. Pinterest launched its first ad format on Jan. 1 after eight months of testing. Pinterest, which launched its first ads on Jan. 1, isn't wasting any time working to improve the tools it offers marketers.
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