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ecwesche21

New Facebook Rules Will Sting Entrepreneurs - WSJ - 0 views

www.wsj.com/...sting-entrepreneurs-1417133694

Facebook Marketing

shared by ecwesche21 on 22 Jan 15 - No Cached
  • That’s because, as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.
  • Businesses that post free marketing pitches or reuse content from existing ads will suffer “a significant decrease in distribution,” Facebook warned in a post earlier this month announcing the coming change.
  • More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint
  • ...4 more annotations...
  • Facebook’s paid-advertising options have become more effective recently and that companies should view Facebook as a tool to “help them grow their businesses, not a niche social solution to getting more reach or to make a post go viral.”
  • But, he says, organic reach is only one of several reasons companies benefit from having a presence on Facebook. Last month, there were more than one billion visits to Facebook pages directly. “Having a presence where you can be discovered still has a ton of value,” he says. “We don’t want them to spend any dollar with us unless it’s doing something spectacular to help them grow their business.”
  • Businesses used to own their consumer relationships through email or other in-house marketing channels, or to buy them from newspapers, television and other traditional media outlets through ads. “But Yelp and now Facebook are trying to peddle a third model, he says: “renting—in which a business can build a community but never own an audience on a platform.”
  • Some small-business owners say they have begun to accept Facebook as “a pay-to-play marketing channel” for businesses.
  • ecwesche21 on 22 Jan 15
     
    Facebook promoted posts
ecwesche21

The Fast-Growing, Profitable Market For Kid "Influencer" Endorsements On Twit... - 0 views

www.fastcolabs.com/...rsements-on-twitter-instagram-

Kids

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Teenagers with big social followings are making thousands of dollars pushing brands.
  • "making a thousand dollars a day is by no means unrealistic" for influencers.
  • "It’s great that 16- and 17 year-olds are making $500 a day in revenue
  • ...24 more annotations...
  • Big money is changing hands, much of it to teenagers, which has made this a topic the media has loved to cover.
  • "The way that I started was creating a parody account of a fictional character, which is probably more common than you think."
  • Nikolai is in favor of working directly with companies to build awareness instead of driving traffic to websites and getting paid off AdSense, which he calls unsustainable.
  • Fans respond to originality, live-tweeting events, and piggybacking on trending topics
  • YouTube, Twitter, Vine, Instagram, Pinterest—these are the platforms where you find young buyers waiting to be influenced.
  • Since Facebook makes users pay to reach target audiences, it’s the only major social network not in the mix.
  • Google+ is reportedly at work on AdHeat, a patented system connecting brands with influencers.
  • "Influencers" get paid per tweet or post, or work under contract on campaigns. Some get connected with companies covering multiple platforms, like theAudience, or specialty spots like Big Frame, CollectiveDigital, or Jukin Media, which focus on video creators. Then there’s twtMob for Twitter, theAmplify for Instagram, or HelloSociety for Pinterest. A startup called Niche gives you a customized group of social media "celebrities" who will organically tweet, post, and talk about your products. This isn't canned material made by some agency coming out these kids' mouths. It's them.
  • Twitter has started to quietly reveal engagement numbers for major users, a real metric influencers can use to prove ROI.
  • But while the 16-year-old stars making big bucks are being celebrated, what’s not as well known is that some of this activity is not legal. That’s because in the U.S. the Federal Trade Commission mandates the disclosure of paid or sponsored content. Penalties are in the six figures, but many in the space say there’s still a Wild West mentality at work.
  • On YouTube, Vine, and Instagram, creators are the stars, but on Twitter, the trendsetters are largely parody accounts, which can leave the people running them feeling like the Cinderella of the ball.
  • In 2009 the FTC released guidelines concerning online endorsements.
  • There are more than 50 pages of regulations, but the main takeaway is this: If you’re paid to post online, you have to make it known, and when it comes to social that means including an "s/p" designation (sponsored post), or tags that say #sponsor or #ad.
  • Typically millennials in their teens and 20s, influencers drive engagement—creating tweets, videos, photos, memes that people respond to, share, comment on, or even steal. Originality, wit, and volume posting is key—and so is pulling at heart strings or tickling funny bones.
  • followers and reach are key, but the main criteria hinges on "capturing an emotion or quality in a platform that is meaningful," explains Oliver Luckett, the founder and CEO of the social media publisher theAudience
  • they don’t have to be traditional stars. The fact that they’re relatable, and look and live like their peers actually make them more convincing than Hollywoo
  • With mainstream magazines like Seventeen putting Instagram stars on their covers, commercials using user-generated videos, and brands like American Eagle turning Viners into models, are these the new secret celebs?
  • People feel closer to them because they show up in their feed—they hang on every word and thing they’re wearing
  • it’s a win for teens to work with big companies that line up with their personality, and a win for brands to reach new audiences. "This is the way it’s going."
  • Perlman says back then Disney laughed when they proposed using an online heavyweight as a marketing tool. But in 2010 they convinced Disney to use the electronic musician Pogo to create an official remix for Toy Story 3. They also managed to twist Disney’s arm and sell tickets for the film on Facebook. The video got almost 4 million views and the gambit was a huge success.
  • Taryn Southern has built a following of almost 350,000 subscribers on YouTube, parlaying that success into television appearances, a web series sponsored by Glamour magazine, and a deal with Hot Pockets. Southern, who appeared on American Idol when she was only 18, says she won’t work with brands she doesn’t actually have an affinity for.
  • "Your audience knows—it never works with a brand you’re not passionate about," she told me. "Where I’ve made mistakes is trying to be clear of an integration that doesn’t work for YouTube personalities. If people are being paid on social they have to be honest."
  • "Anyone with 250,000 to 300,000 followers is influential enough to work with,"
  • Content thievery remains rampant, as are selling accounts, and failing to disclose brand partnerships. Eventually the FTC will start cracking down. And what happens when influencers grow up? What will their role be then—will they lose their brand appeal or morph into a new commodity?
ecwesche21

16 And FamousHow Nash Grier Became The Most Popular Kid In The World - 0 views

www.huffingtonpost.com/...nash-grier-vine_n_5631144.html

Kids

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Nash Grier has a tendency to wreak havoc on malls. One time in Iceland, a single tweet about his whereabouts brought 5,000 girls to a shopping center in search of Nash and his sidekick, Jerome Jarre.
  • A little over a year ago, Nash, a rising junior from the suburbs of Charlotte, North Carolina, used his iPhone to do what millions of American teenagers have done: He joined Vine, a social media site launched by Twitter to share looping videos that are up to six seconds long. He started posting bite-sized clips filmed in his bedroom, or, for something truly exotic, the local Wal-Mart.
  • hese mini-movies, with titles like “When you can't find your phone in your pockets…" trade on the mundane minutiae of high school life, and they drive girls wild. In that particular clip, Nash rummages through his pockets for his phone, finds nothing and hurls the pillows off a sofa.
  • ...33 more annotations...
  • author of Going Viral, which explores how ideas spread online.
  • Jarre, who co-founded a Vine marketing company that previously worked with Nash, calls it “snack content.”
  • Vine, which has over 40 million members, declined to share the age breakdown of its audience, but marketers who work closely with the service say it skews young, toward people Nash's age.
  • Add Nash's Vine following to the number of fans watching him on Instagram (6.2 million), YouTube (3.3 million) and Twitter (3 million) and you’ve got a kid with higher social media ratings than the White House.
  • Nash's team also confirmed that major brands will pay the star between $25,000 to $100,000 to plug their products in a six-second clip and share it with his fans.
  • He's been called sexist, racist and homophobic in connection with a Vine telling girls how to be attractive; another video mocking Asian names; and a clip in which Nash suggests only gay people are afflicted by HIV, then shouts "fags!" while barely hiding a grin.
  • He's also purged multiple pejorative tweets about "homos" or being a "damn queer" that once littered his Twitter feed, as well as a post from May 2012 that read, “Gay rights? Nahhh."
  • for a certain class of adolescent, if you tried to design the world’s most viral human, you couldn’t do better than Nash
  • He’s got prom king good looks and magnetic, made-for-selfie blue eyes. He’s hilarious, at least according to the teens watching him, who happen to be among the most wired people on the planet. He’s a relentless self-promoter. And he’s mastered the art of “authenticity” — that combination of staged closeness, strategic imperfection and calculated self-deprecation that’s the key to charming the web.
  • The upbeat teen Nash plays on smartphone screens diverges so sharply from the kid who lashed out against "homos" that it can be hard to shake the sense his online image is at least in part a carefully constructed fiction — one more staged than his casual candids might suggest. Nash discusses "filth" in terms that hint he may consider it imprudent for business reasons: "You don't want to come off as stupid. You don’t want to have racial slurs. You don't want to limit yourself. You want an audience that [includes] anyone from 2 years old to 50 years old,"
  • Nash genuinely gives off the impression of someone who’s still more 16-year-old kid than groomed child star
  • As he ducked away from the screaming throngs at the mall, leaving them with nothing more of himself than the same digital images, an uncomfortable truth became clear: The closer you get to Nash, the farther you feel from him. On Vine, Nash can post a single video and make millions feel he’s talking directly to them. In person, you can feel lucky to get a full sentence. At the dinner table, waiting for his takeout, he stares at his phone. He slips easily into the clipped, non-committal generalities of the disinterested teen
  • The most intimate moment most fans get to share with Nash is taking a selfie.
  • Nash is, after all, only the latest in a string of nobodies who’ve become sponsorable online somebodies by bypassing agents and taking their talents directly to the web. In its short life, Vine has spawned a suite of homegrown celebrities who are creeping toward six-figure salaries thanks to an exceptional — and exceptionally strange — talent that until now had little marketable value: the ability to capture attention with six-second bursts of humor or skill. They include Viners like "KingBach," a 26-year-old actor who has landed a role on Showtime's House of Lies, and "BatDad," a father whose Batman alter ego helped him land a lucrative gig pimping laundry detergent for Tide.
  • Like other Vine sensations, Nash hopes six seconds of fame will be the gateway to something more lasting than 15-minute stardom. He “isn’t really monetizing right now,” according to Alan Spiegel, one of Nash’s three managers including his father. Instead, having conquered the smartphone, Nash is going after larger screens that can put distance between an idol and his fans.
  • They’re carefully-edited, six-second jolts of humor that are big on action, short on subtlety and long on relatability
  • You can play professional lacrosse, but they make less than a teacher’s salary now. I always thought about that. And it’s a very difficult career, a short career, as a pro athlete,” Nash explained. “I was like, ‘I can be an entertainer until I’m 75!’ So logistically, it seemed better. And I liked it better.”
  • Nash recently landed a deal to appear in a yet-to-be-specified movie produced by Dreamworks-owned AwesomenessTV and the director of Varsity Blues
  • “There’s always someone coming, always someone funnier, cuter, more engaging, which is why [social media] stars today are seeking out professional managers and agents,”
  • Nash has a collection of catchphrases — including "Nashty," "or nah" and "zayummm" — that his fans repeat themselves and sport on T-shirts.
  • His new dream, he said, is to be “the first, like, George Clooney or Leonardo DiCaprio who starts from the Internet.” According to the logic of a plucky teen who’s excelled at most of the things to which he’s set his mind, going Hollywood is, despite its risks, purely the most logical career route.
  • When Shawn Mendes, another teenage Vine star, launched his debut album and asked fans to "get this bad boy to No. 1," it took them just 37 minutes to push it to the top slot on iTunes.
  • This time around, his first video, “How to wake up like a thug,” got him 1,000 likes and 4,000 followers after it was shared by another Viner with a large following. “I was like, ‘Holy crap! I have to keep this up,’”
  • Nash scrutinized the techniques of Vine stars like Marcus Johns, a college student with several million fans, for clues about what would draw the largest audience.
  • Currently, the 12 most popular Viners are each variations on the same formula: They are all comedians, they are almost all men and many of them are God-fearing Christians who bleep f-bombs and steer clear of sex.
  • There is no filler or downtime, only punchlines and story climaxes in continuously looping six-second doses. “It’s fast, it’s punchy, it’s like a party,” said Hemsley, the expert on viral phenomena.
  • Vine can evoke a basement rec room on a Friday night — young, frenetic and full of inside jokes. There are pretty girls filming staged sleepovers in one corner, someone belting out John Mayer somewhere else and everywhere, the attractive fraternities of male Viners who film “collabs” (collaborations) they use to help each other get more fans.
  • Nash realized from his study of Vine that the blockbuster formula had two ingredients: He had to be funny, and he had to be clean.
  • “Kids still want programming, but they don’t want to sit through Boy Meets World" — a mind-numbing 24 minutes long — said Rob Fishman, a former Huffington Post editor who is now the co-founder of Niche, a marketing platform that connects brands with social media creators, including Nash. "What Nash and these guys do is they fill that void.”
  • He also tries never, ever to publish videos in the middle of the day. He saves them for after 3:00 in the afternoon — just as teens are streaming out of school and pulling out their phones.
  • Nash says he's "trying to steer away from being called a Viner." He's prioritized YouTube videos and auditions in Los Angeles as he works to reinvent himself as a Hollywood star.
  • More recently, using money he earned plugging Sonic milkshakes and Virgin cell phone plans on Vine, Nash bought himself a camera and video-editing software that he learned to use by watching tutorials on YouTube.
  • This was the closest most of the girls had ever been to their idol. But thanks to the stream-of-consciousness updates Nash dispatches online (“I LOVE ACNE. YES. WOO.”), his fans have the sense they know every detail about his daily routine.“He just got highlights,” one said with authority. Another: “What’s that water that Nash endorses? … Yeah, I bought it.” A third girl confessed, "I Google-earthed their house."
prigupta31

How Social Networks Are Changing Mobile Advertising - 0 views

www.cio.com/...anging-mobile-advertising.html

Advertising Revenue Advertising Spending Mobile Advertising

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    More than 60 percent of the $6.8 billion expected to be spent on social advertising in the U.S. QUOTE: "'People tend to go on Facebook and mobile platforms the way that people use mobile a lot, which is kind of as a time-waster. You use mobile when you're in line, when you're commuting, when you're waiting for something. It's not what we all use when we're sitting at our desks doing our jobs,' she (Rebecca Lieb) says. 'So it's about not being interruptive, it's about being informative and interesting. It's really a dimension of content marketing, which is the marketing of attraction much more so than it is the marketing of interruption.' Shifting dollars from online or traditional advertising to mobile has taken longer than most expected, says Albright. But the money is flowing now and it will continue to grow as the makeup of advertisers gets more diverse, he says."
prigupta31

AdAge's 2014 Marketing Fact Pack - 0 views

gaia.adage.com/...MFPweb_spreadsv2.pdf

AdAge Advertising Ad Spending

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    Released at the beginning of 2014. Some really great facts, but focused on Internet advertising as a whole as opposed to breaking it down into social networks and other types of Internet advertising. I e-mailed you guys the 2015 Pack (it's only available for download right now). Subject line of the e-mail is "AdAge 2015 Marketing Fact Pack."
ecwesche21

The Taylor Swift guide to social media marketing - Digiday - 0 views

digiday.com/...t-guide-social-media-marketing

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Last year, Taylor Swift showed that her true genius is not in song writing but in how she uses social media
  • her Twitter feed is full of retweets of undiscovered artists covering her songs, of wedding videos using her songs and lots of fan collages doing what fans do.
  •  she comments constantly on her fans’ posts
  • ...2 more annotations...
  • The more brands and celebrities understand the personal and casual nature of social, the more their story-driven content will perform well
  • The audience on Twitter is different than the audience on Tumblr, which is different than the audience on Facebook. This truism is regurgitated over and over in countless articles on how to achieve social media success for your brand, and yet we continually see the same content cross-promoted on brands’ social networks. If your social team isn’t creative enough to take one piece of content and craft that story differently on each platform, then you need a new social team.
Chris Shannon

Path's kiss of death compliment: "It's hugely popular in Indonesia!" | PandoDaily - 0 views

pando.com/...ts-hugely-popular-in-indonesia

Social Networks path

shared by Chris Shannon on 22 Jan 15 - No Cached
  • Path today is largely irrelevant to mainstream US consumers and has become an afterthought among Silicon Valley investors and employees
  • The app ranks 5th among social media apps in Indonesia (10th overall), 15th in Niger (148th overall), and 17th in Saudi Arabia (79th overall), but nowhere else does it crack the Top 20.
  • show a company catering to this emerging market audience with features like sticker packs that are less likely to translate in North America and Europe.
  • ...7 more annotations...
  • This type of bloat and the company’s flashy office space contributed to a burn rate that was as high as $2.5 million per month at one point, according to sources close to the company.
  • including his obsessiveness over design and his proclivity for spending
  • ath offers a $14.99 annual Premium subscription, as well as monthly and a la carte options. How big that business can become is another matter, however.
  • It was up against Instagram, which had none of those same advantages, and yet won handily.
  • caving on Path’s initial 50-person network size limits and then getting distracted by competing around photo-sharing with the more popular Instagram
  • Foursquare has raised its own warchest of $162 million at ever increasing valuations. But it has faced serious headwinds with recent rounds – while struggling to grow its audience beyond a few million loyal users and to drive real economic value from their location-sharing activity.
  • And Foursquare still has a primarily North American audience, not to mention heaps of real-time location and intent data to wave in front of advertisers.
ecwesche21

Rakuten's $900M Strategy is to Transform Viber Into Line - 0 views

thenextweb.com/...-into-line-but-it-wont-be-easy

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Why Viber? Simply, Viber is the messaging app with the greatest scale that is most open to being bought.
  • Kakao Talk: 150 million users,
  • Viber: still in its early days of making money, claims 280 million registered users and has raised no external money (that’s a big potential pay day)
  • ...7 more annotations...
  • Update: details from Rakuten claim over 100 million active users)
  • The Viber service focused on voice calls and has been kept simple, it doesn’t include the robust mechanics of its Asian rivals that include payments, e-commerce, games, marketing and more.
  • Viber makes money by selling stickers and Skype-like international calling credit, both of which are recently introductions.
  • Information disclosed by Rakuten shows that Viber made just over $1.5 million in revenue last year
  • Overall, Viber recorded a $29.5 million net loss for 2013,
  • CEO Hiroshi Mikitani believes Viber has “tremendous potential as a gaming platform,”
  • This strategy is neither easy nor cheap to execute. Line’s parent company is spending heavily
  • ecwesche21 on 22 Jan 15
     
    Viber - users, acquisition, revenue
ecwesche21

How to Choose the Best Social Media Site for Your Business | Inc.com - 0 views

www.inc.com/...s-to-market-your-business.html

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Picking up your toys and going home is really not the best way to handle the frustrations of social situations.
  • Facebook is right for you... if you are building a community presence or want to reach as broad a network as possible. It is losing some traction among younger users, but with more than 70 percent of online adults actively participating in Facebook, it remains the most popular social media site by far.
  • high level of engagement.
  • ...14 more annotations...
  • may not provide the most effective medium for your business message.
  • LinkedIn is right for you... if you are in B2B
  • most users are in work mode on LinkedIn so it is optimal for peer networking and industry-specific information
  • Pinterest is right for you... if you are in a highly visual industry
  • deeply interested in a subject that can be visually represented
  • particularly appealing to "information junkies"
  • As with Facebook, Twitter is more effective when it is a two-way platform in which you respond to and engage with followers
  • visual aspect to what you do
  • Given Instagram's appeal to specific ethnic segments and its popularity among urbanites
  • Tumblr, which tends to attract a younger and less affluent audience overall
  • BI also looked at Google , which it found to be very male-dominated
  • 71%+ +
  • 18% + +
  • 17% + + +
ecwesche21

Study: Facebook Is Most Effective Social Media Site for Small Business | Street Fight - 0 views

streetfightmag.com/...-media-site-for-small-business

shared by ecwesche21 on 22 Jan 15 - No Cached
  • G/O Digital, the digital marketing wing of Gannett,
  • eighty percent of respondents check reviews online at least once a week before they step into a physical store. Facebook is by far the top choice among social media platforms for this process: 68% vote it the number-one site, compared to Twitter and Pinterest’s 11% and 12%.
  • Deals and reviews appear to be the most effective tools in influencing Facebook users. According to the study, four out of 10 respondents say that an offer which could be redeemed in-store is the most likely tactic to drive them to make a purchase at a local business while only one in 10 people would do the same in response to a photo or video contest. Meanwhile, 80% of respondents say they would be more likely to purchase from a small business with positive reviews on their Facebook page
  • ...2 more annotations...
  • Facebook ads have huge potential return on investment
  • shows an increase of $5,500 in net sales and a 1100% ROI when the company used Facebook’s in-store offer ad
Chris Shannon

World Map of top professional networks: Linkedin, Xing and Viadeo - Social Networks Ali... - 0 views

blogs.alianzo.com/...twork-linkedin-xing-and-viadeo

Social Networks map linkedin xing

shared by Chris Shannon on 22 Jan 15 - No Cached
  • Xing, a public company, gets most of its traffic in Germany, which explains why it’s stopping support for other languages. 76% of its pageviews come from Germany and 90% from German-speaking countries (D-A-CH: Switzerland, Austria and Germany). According to Faber Novel, Xing had 5.3 million members in this region back in 2011 (now it has more than 6 million), while Linkedin had just 2 million.
  • While not being too open (its API is still much limited), Linkedin has adopted a more flexible strategy in which users can do more things without seeing a “Pay or leave” message.
  • Xing’s main source of revenues are premium members, to the point that it has more subscribers than Linkedin and bought Amiando to bring revenues from events
  • ...6 more annotations...
  • 19% on Xing (specially in Germany) and 1% on Linkedin
  • Linkedin is betting on advertising as its main business, while 54% of its revenues are generated off-line. It’s true though that paid subscriptions are much more expensive on Linkedin (starting at 20$/month) than on Xing (5$/month).
  • The third network, Viadeo, is very well positioned in French-speaking countries. In Madagascar, Cameroon, Burkina Faso, France, Tunisia, Cote d’Ivoire and Morocco, it is among the Top 100 sites. In Algeria, Belgium and Switzerland it is among the top 500.
  • Japan is another relevant market in which none of the three big professional networks has broken in. While Linkedin only has 0,9 million members in Japan, there is a local social network which has some professional attributes, Mixi, with around 27 million members.
  • Besides, News Corporation, owner of The Wall Street Journal, is launching its own social network and instant messaging service for financial clients
  • In terms of premium members, 97% of them (786,000) are in the D-A-CH region.
prigupta31

Pinterest buys a product recommendations startup (Kosei) with an eye on serving better ads - 0 views

www.internetretailer.com/...roduct-recommendations-startup

Pinterest Advertising Acquisition Revenue

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    The image-focused social network says Kosei's technology should help improve its advertising offerings. Pinterest launched its first ad format on Jan. 1 after eight months of testing. Pinterest, which launched its first ads on Jan. 1, isn't wasting any time working to improve the tools it offers marketers.
prigupta31

The One Big Problem With Facebook's Mobile Ad Success - 0 views

www.forbes.com/...th-facebooks-mobile-ad-success

Facebook Advertising Mobile Mobile Advertising Conversion Conversion Rates

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Conversion rate of mobile ads is about half of the rate for desktop ads: "According to Marin, while 63% of clicks on Facebook ads came from mobile devices in the fourth quarter, only 34% of "conversions"-purchases and other actions a marketer aims to prompt-happened on smartphones and tablets. That's noticeably worse than search ads, for instance, which displayed a much closer parity between clicks and conversions on mobile devices-39% of clicks and 31% of conversions."
  • prigupta31 on 24 Jan 15
     
    PS - there's a maybe good graph in this article. Not super pretty but it's simple and content is informative
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