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ecwesche21

A Teenager's View on Social Media - Backchannel - Medium - 0 views

medium.com/...w-on-social-media-1df945c09ac6

teens users

shared by ecwesche21 on 22 Jan 15 - No Cached
  • I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site
  • Snapchat is where we can really be ourselves while being attached to our social identity.
  • Facebook is something we all got in middle school because it was cool but now is seen as an awkward family dinner party we can't really leave.
  • ...42 more annotations...
  • Facebook is often used by us mainly for its group functionality. I know plenty of classmates who only go on Facebook to check the groups they are part of and then quickly log off. In this part Facebook shines—groups do not have the same complicated algorithms behind them that the Newsfeed does. It is very easy to just see the new information posted on the group without having to sift through tons of posts and advertising you don't really care about.
  • Messaging on Facebook is also extremely popular among our age group, mainly because they provide the means to talk to those people who you weren't really comfortable with asking for their number but comfortable enough to send them a friend request.
  • Facebook is often the jumping-off point for many people to try to find you online, simply because everyone around us has it.
  • Instagram is by far the most used social media outlet for my age group.
  • I'm not terrified whenever I like something on Instagram that it will show up in someone’s Newsfeed and they'll either screenshot that I liked it or reference it later.
  • I am not as pressured to follow someone back on Instagram, meaning my feed is normally comprised of content I actually want to see
  • The content on Instagram is usually of higher quality.
  • Instagram hasn't been flooded with the older generation yet
  • Another point: tagging. I don't have to constantly check Instagram to make sure I wasn't tagged in any awkward or bad photos. That’s because you can't easily see them in your feed, making the whole experience seem way more private.
  • People do not post 10000 times a day on Instagram. Many are much more polite about posting, either doing once a day, a few times a week, etc.
  • it is possible to be “caught up” with my Instagram feed.
  • There are no links on Instagram, meaning I'm not being constantly spammed by the same advertisement, horrible gossip news article, or Buzzfeed listicle
  • Facebook gets all of the photos we took — the good, the bad, etc—while Instagram just gets the one that really summed up the event we went to.
  • Tumblr is like a secret society that everyone is in, but no one talks about.
  • Many of those younger than me (10–16 years old) who I've talked to about this matter don’t even have a Facebook — Instagram is all that they need.
  • To be honest, a lot of us simply do not understand the point of Twitter.
  • Your tweets are also easily searchable on Twitter which is good but not good if you want to be yourself and not have it follow you around when you're trying to land a job. Thus, to others Twitter is used like Facebook—you post with the assumption that your employer will see it one day.
  • There are then three main groups of Twitter users: the ones who use it to complain/express themselves, the ones who tweet with the assumption that their prospective employer will eventually see whatever they are saying, and the ones who simply look at other Tweets and do the occasional RT.
  • Snapchat is quickly becoming the most used social media network, especially with the advent of My Story.
  • Everything about the application makes it less commercialized and more focused on the content
  • On Facebook you post the cute, posed pictures you took with your friends at the party with a few candids (definitely no alcohol in these photos)
  • On Instagram you pick the cutest one of the bunch to post to your network.
  • Snapchat is where we can really be ourselves while being attached to our social identity.
  • Without the constant social pressure of a follower count or Facebook friends, I am not constantly having these random people shoved in front of me. Instead, Snapchat is a somewhat intimate network of friends who I don't care if they see me at a party having fun.
  • Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there.
  • If I don’t get any likes on my Instagram photo or Facebook post within 15 minutes you can sure bet I'll delete it.
  • Another quick aside about Snapchat—I only know a handful of people (myself included) that believe Snapchat does delete your photos. Everyone else I know believes that Snapchat has some secret database somewhere with all of your photos on it. While I will save that debate for another day, it is safe to say that when photos are “leaked” or when there’s controversy about security on the app, we honestly do not really care. We aren't sending pictures of our Social Security Cards here, we're sending selfies and photos with us having 5 chins.
  • Tumblr is a place to follow/be followed by a bunch of random strangers, yet not have your identity be attached to it.
  • You post yourself getting ready for the party, going to the party, having fun at the party, leaving at the end of the party, and waking up the morning after the party on Snapchat.
  • Tumblr is where you are your true self and surround yourself (through who you follow) with people who have similar interests.
  • It’s often seen as a “judgment-free zone” where, due to the lack of identity on the site, you can really be who you want to be.
  • it’s simple in Tumblr to just change your URL if anyone finds you.
  • There is a lot of interaction on this website in the form of reblogs because people just simply have feeds of only things they care about (and are then more likely to support with a like/reblog)
  • I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site
  • I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site, but people can really easily meet others worldwide who hold similar interests
  • Yik Yak
  • There’s an advertisement I see often on Twitter for Yik Yak that says something along the lines of “Everyone’s on it before class starts.” I can 100% reaffirm that this is true. And everyone’s on it during class, talking about the class they are in. And everyone’s on it after class to find out what else is going on around campus.
  • Yik Yak is a powerful contender that people actually use. Often I see people post about the fight for anonymity with other applications such as Secret. I can tell you that I do not know a single person in my network who uses that application.
  • Yik Yak is only as good as the 10 mile radius around you, so if you are in an area with a low population of Yik Yak users, you won’t really be using the application much.
  • LinkedIn — We have to get it, so we got it. Many wait until college to get this (as they probably should, it isn’t for this demographic anyways).
  • Pinterest—It’s mainly female-dominated and is for those who have an artsy/hipster focus. Not too many people talk about it.
  • GroupMe—By far the most used group messaging application in college. Everyone has one, uses it and loves it. GIF support, the ability to “like” others messages, even trivial things such as being able to change your name between group chats all make this both a useful and enjoyable application.
ecwesche21

How social media is reshaping news | Pew Research Center - 0 views

www.pewresearch.org/...social-media-is-reshaping-news

News Pew Research

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Many of these digital organizations emphasize the importance of social media in storytelling and engaging their audiences.
  • How do social media sites stack up on news?
  • Facebook is the obvious news powerhouse among the social media sites. Roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there — amounting to 30% of the general population.
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  • Half of social network site users have shared news stories, images or videos , and nearly as many  (46%) have discussed a news issue or event.
  • although only 3% of the U.S. population use reddit, for those that do, getting news there is a major draw–62% have gotten news from the site.
  • YouTube is the next biggest social news pathway — about half of Americans use the site, and a fifth of them get news there, which translates to 10% of the adult population and puts the site on par with Twitter. Twitter reaches 16% of Americans and half of those users say they get news there, or 8% of Americans.
  • In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos of news events. Pew Research found that in 2014, 14% of social media users posted their own photos of news events to a social networking site, while 12% had posted videos. This practice has played a role in a number of recent breaking news events, including the riots in Ferguson, Mo.
  • visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Facebook, and they view roughly five times as many pages per month.
  • Facebook users are experiencing a relatively diverse array of news stories on the site — roughly half of Facebook users regularly see six different topic areas.
  • most common news people see is entertainment news: 73% of Facebook users regularly see this kind of content on the site. 
  •  Unlike Twitter, where a core function is the distribution of information as news breaks, Facebook is not yet a place many turn to for learning about breaking news. (Though the company may be trying to change that by tweaking its algorithm to make the posts appearing in newsfeed more timely.)
  • social media doesn’t always facilitate conversation around the important issues of the day. In fact, we found people were less willing to discuss their opinion on the Snowden-NSA story on social media than they were in person.
ecwesche21

Social Media and the 'Spiral of Silence' | Pew Research Center's Internet & American Li... - 0 views

www.pewinternet.org/...edia-and-the-spiral-of-silence

News pew

shared by ecwesche21 on 22 Jan 15 - No Cached
  • 86% of Americans were willing to have an in-person conversation about the surveillance program, but just 42% of Facebook and Twitter users were willing to post about it on those platforms.
  • In both personal settings and online settings, people were more willing to share their views if they thought their audience agreed with them. Fo
  • social media did not provide new forums for those who might otherwise remain silent to express their opinions and debate issues.
  • ...12 more annotations...
  • broad awareness social media users have of their networks might make them more hesitant to speak up because they are especially tuned into the opinions of those around them.
  • The typical Facebook user—someone who logs onto the site a few times per day—is half as likely to be willing to have a discussion about the Snowden-NSA issues at a physical public meeting as a non-Facebook user.
  • Previous research has shown that when people decide whether to speak out about an issue, they rely on reference groups—friendships and community ties—to weigh their opinion relative to their peers.
  • Those who do not feel that their Facebook friends or Twitter followers agree with their opinion are more likely to self-censor their views on the Snowden-NSA story in many circumstances—in social media and in face-to-face encounters.
  • it is common for social media users to be mistaken about their friends’ beliefs and to be surprised once they discover their friends’ actual views via social media.
  • Some people may prefer not to share their views on social media because their posts persist and can be found later—perhaps by prospective employers or others with high status.
  • the social and political climate in which people share opinions depends on several other things:
  • Their confidence in how much they know.
  • The intensity of their opinions.
  • Their level of interest.
  • social media was not a common source of news for most Americans. Traditional broadcast news sources were by far the most common sources
  • his study focuses on one specific public affairs issue that was of interest to most Americans: the Snowden-NSA revelations. It is not an exhaustive review of all public policy issues and the way they are discussed in social media.
ecwesche21

Social Media Engagement Statistics - Business Insider - 0 views

www.businessinsider.com/-engagement-statistics-2013-12

Saturation

shared by ecwesche21 on 22 Jan 15 - No Cached
  • as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources.
  • How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.
  • Americans spend more time on social media than any other major Internet activity, including email.
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  • 60% or so of social media time is spent not on desktop computers but on smartphones and tablets.
  • Facebook attracts roughly seven times the engagement that Twitter does, when looking at both smartphone and PC usage, in per-user terms. 
  • Snapchat is a smaller network than WhatsApp, but outpaces it in terms of time-spend per user. 
  • Pinterest, Tumblr and LinkedIn made major successful pushes last year to increase engagement on their mobile sites and apps. The new race in social media is not for audience per se, but for multi-device engagement. 
Chris Shannon

World Map of top professional networks: Linkedin, Xing and Viadeo - Social Networks Ali... - 0 views

blogs.alianzo.com/...twork-linkedin-xing-and-viadeo

Social Networks map linkedin xing

shared by Chris Shannon on 22 Jan 15 - No Cached
  • Xing, a public company, gets most of its traffic in Germany, which explains why it’s stopping support for other languages. 76% of its pageviews come from Germany and 90% from German-speaking countries (D-A-CH: Switzerland, Austria and Germany). According to Faber Novel, Xing had 5.3 million members in this region back in 2011 (now it has more than 6 million), while Linkedin had just 2 million.
  • While not being too open (its API is still much limited), Linkedin has adopted a more flexible strategy in which users can do more things without seeing a “Pay or leave” message.
  • Xing’s main source of revenues are premium members, to the point that it has more subscribers than Linkedin and bought Amiando to bring revenues from events
  • ...6 more annotations...
  • 19% on Xing (specially in Germany) and 1% on Linkedin
  • Linkedin is betting on advertising as its main business, while 54% of its revenues are generated off-line. It’s true though that paid subscriptions are much more expensive on Linkedin (starting at 20$/month) than on Xing (5$/month).
  • The third network, Viadeo, is very well positioned in French-speaking countries. In Madagascar, Cameroon, Burkina Faso, France, Tunisia, Cote d’Ivoire and Morocco, it is among the Top 100 sites. In Algeria, Belgium and Switzerland it is among the top 500.
  • Japan is another relevant market in which none of the three big professional networks has broken in. While Linkedin only has 0,9 million members in Japan, there is a local social network which has some professional attributes, Mixi, with around 27 million members.
  • Besides, News Corporation, owner of The Wall Street Journal, is launching its own social network and instant messaging service for financial clients
  • In terms of premium members, 97% of them (786,000) are in the D-A-CH region.
ecwesche21

Meet the Man Who Founded Ello After Selling a $35K Pair of Pants | WIRED - 0 views

www.wired.com/ello

shared by ecwesche21 on 22 Jan 15 - No Cached
  • in just a few months, Ello has grown from a tiny online hangout for about 90 artist friends into a backlash-worthy viral phenomenon
  • but more than one million people have lined up to join the invite-only “beta” version
  • help from a Denver consultancy, Mode Set,
  • ...8 more annotations...
  • So last year, he and some designer friends decided to build their own social network
  • minimalist black-and-white graphics and no ads
  • Gradually, it became the social network that Budnitz and close to 100 of his artsy friends wanted to use. “It was totally private. The problem was that as we got toward the end of that year, there were thousands of our friends who wanted to get on Ello.”
  • raised $435,000 from a Vermont venture capital fund to create something that could grow
  • And I actually believe that Facebook is not a social network at all. It’s an advertising platform. We are a social network
  • ad-free GitHub social network
  • When it emerges from beta, Ello will offer a bare-bones interface for most, but users will be able to pay for extra features. “We’re going to sell features for $1 or $2 just like an app store,” Budnitz says. “You can pick and choose what you want and then you can change your Ello to be like you want it to be. But everyone doesn’t have to have it like yours.”
  • When the site launched in early August, there were just 90 members—all friends of Budnitz—who had been operating their own private social network for about a year. On Monday, Ello was peaking at 50,000 new member requests per hour.
ecwesche21

Facebook: 10 New Changes That Matter - InformationWeek - 0 views

www.informationweek.com/...1316331

shared by ecwesche21 on 22 Jan 15 - No Cached
  • inShare1
  • Facebook kicked off the summer of 2014 with a controversy that affected nearly 700,000 users. For one week in early 2012, the social network conducted an experiment to determine whether it could change the emotional state of some users by filtering the posts that showed up in their news feeds. (Spoiler alert: It could.) Many experts called Facebook's actions unethical.
    • ecwesche21
      ecwesche21 on 22 Jan 15
       
      None of these "apologies" actually address the ethical issues around informed consent/research conducted on human subjects...
  • ...7 more annotations...
  • dropped the chat feature from its main app
  • a Buy button, which is in beta, and a Save button, which bookmarks content for later
  • "For example, we should have considered other non-experimental ways to do this research. The research would have also benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it."
  • started tracking users' shopping and browsing habits
  • cracked down on click-bait, like-gating, and other news feed spam.
  • The app's confusing permissions, however, caused a firestorm of misconceptions: Users blamed Facebook for intent to eavesdrop on conversations and snoop on text messages. Neither of these were true, of course, but that didn't prevent users from rating Messenger poorly in the app stores.
  • If you want to send and receive messages on your mobile device, Facebook requires you to download Messenger, which also lets you place phone calls -- including international ones over WiFi -- and send pictures and video.
ecwesche21

Usage and Adoption | Pew Research Center's Internet & American Life Project - 0 views

www.pewinternet.org/...usage-and-adoption

seniors

shared by ecwesche21 on 22 Jan 15 - No Cached
  • 46% of online seniors use social networking sites, but just 6% use Twitter
  • 46% use social networking sites such as Facebook
  • 27% of all Americans ages 65 and older, are social networking site users.
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  • older women are more likely than older men to use social networking sites. Half (52%) of female internet users ages 65+ are social networking site adopters, compared with 39% of older men.
Chris Shannon

Everything You Need To Know About Path, The Struggling Social Network In Apple's Sights - 0 views

www.ibtimes.com/-network-apples-sights-1684374

Social Networks Path

shared by Chris Shannon on 22 Jan 15 - No Cached
  • Path was originally conceived as a companion network to Facebook for people to enjoy higher engagement with a smaller number of quality friends and contacts. It specifically limited users to 150 in-network connections as a tip of the hat to Dunbar's number, an idea in anthropology stating human brain size is such that we can only support meaningful relationships with 150 people.
ecwesche21

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | Pew Resea... - 0 views

www.pewinternet.org/...d-crowds-to-community-clusters

Twitter pew

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Six structures are regularly observed: divided, unified, fragmented, clustered, and inward and outward hub and spoke structures.
  • Tight Crowd:
  • highly interconnected people with few isolated participants.
  • ...16 more annotations...
  • Brand Clusters:
  • commentary from many disconnected participants
  • The larger the population talking about a brand, the less likely it is that participants are connected to one another. Brand-mentioning participants focus on a topic, but tend not to connect to each other.
  • they are relaying or passing along the message of the institution or person and there is no extra exchange of ideas
  • many people repeat what prominent news and media organizations tweet
  • popular topics may develop multiple smaller groups, which often form around a few hubs each with its own audience, influencers, and sources of information.
  • Global news stories often attract coverage from many news outlets, each with its own following. That creates a collection of medium-sized groups—and a fair number of isolates
  • diverse angles on a subject based on its relevance to different audiences, revealing a diversity of opinion and perspective on a social media topic.
  • Broadcast Network:
  • breaking news stories
  • Community Clusters:
  • The members of the Broadcast Network audience are often connected only to the hub news source, without connecting to one another.
  • Support Network:
  • hub and spoke structure
  • hub account replies to many otherwise disconnected users, creating outward spokes. In contrast, in the Broadcast pattern, the hub gets replied to or retweeted by many disconnected people, creating inward spokes.
  • Social media is increasingly home to civil society, the place where knowledge sharing, public discussions, debates, and disputes are carried out. As the new public square, social media conversations are as important to document as any other large public gathering.
ecwesche21

The Taylor Swift guide to social media marketing - Digiday - 0 views

digiday.com/...t-guide-social-media-marketing

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Last year, Taylor Swift showed that her true genius is not in song writing but in how she uses social media
  • her Twitter feed is full of retweets of undiscovered artists covering her songs, of wedding videos using her songs and lots of fan collages doing what fans do.
  •  she comments constantly on her fans’ posts
  • ...2 more annotations...
  • The more brands and celebrities understand the personal and casual nature of social, the more their story-driven content will perform well
  • The audience on Twitter is different than the audience on Tumblr, which is different than the audience on Facebook. This truism is regurgitated over and over in countless articles on how to achieve social media success for your brand, and yet we continually see the same content cross-promoted on brands’ social networks. If your social team isn’t creative enough to take one piece of content and craft that story differently on each platform, then you need a new social team.
ecwesche21

Messaging App Viber Takes A Step Into Social Networking With New Public Chats Feature |... - 0 views

techcrunch.com/...-with-new-public-chats-feature

shared by ecwesche21 on 22 Jan 15 - No Cached
  • ecwesche21 on 22 Jan 15
     
    Viber moving to become a social network
ecwesche21

Ello - and goodbye to the new social networking site? | Media | The Guardian - 0 views

www.theguardian.com/...k-competitor-social-networking

shared by ecwesche21 on 22 Jan 15 - No Cached
  • At one point, 35,000 people were signing up every hour.
  • I feel the urge to give up on Facebook, too, but it is hard to see how Ello presents the solution.
  • Social networks are inertia-led – the more effort you put into establishing one, the more rewarding an experience it is. Facebook has spent billions upon billions of dollars to make itself as user-friendly as possible. It’s hard to see how a new site can catch up, even with the best ethical intentions.
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  • Perhaps the most interesting thing about Ello’s emergence has been how little time it has taken for people to be rude about it.
  • It is also unclear how the site will make money. “Ello say they will sell premium content,” says the tech writer Jeff Jarvis. “But we’ve heard that one before. They don’t have a business model, so why would anyone invest in them?”
  • but there’s a reason Zuckerberg has been buying WhatsApp and Instagram. In his own words, he is trying to “break up the big blue app”. Facebook is trying to connect people in multiple ways.
  • hey miss the point of critical mass. A company such as Ello might do it, but it’s an awfully big mountain to climb to create a network that all your friends are on.”
Chris Shannon

Why VK is beating Facebook in Russia: it lets you search for pirated movies - and sex -... - 0 views

blogs.telegraph.co.uk/...rch-for-pirated-movies-and-sex

Social Networks VK

shared by Chris Shannon on 22 Jan 15 - No Cached
  • Russians are the most active social network users in the world, and spend more time on them than any other country.
  • it has around 50 million unique users, while Facebook has just over 10 million
  • VK is the opposite: it is especially popular among the younger demographic
  • ...5 more annotations...
  • VK facilitates two things that young people want to do: search for sexual partners and watch (pirated) newly released movies.
  • According to the Russian users I’ve been chatting to, that has essentially turned the site into a free and comprehensive dating service as well as a social network one
  • Good dating apps linked to your social media profile are incredibly popula
  • VK also allows piracy to go almost unchecked. VK has an enormous catalogue of pirated moves. According to the Recording Industry Association of America, it is one of the most egregious piracy sites in the world
  • (VK’s boss recently offered Snowdon a job helping to improve encryption; he hasn't answered
ecwesche21

ThinkUp helps the social network user see the online self - 0 views

www.afr.com/...network_fbhu4LIrqNNEGTAs3Hd17H

Privacy Tools

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Together with Gina Trapani, the former editor of the blog Lifehacker, he is the co-founder of ThinkUp, a year-old subscription service that analyzes how people comport themselves on Twitter and Facebook
  • helping them become more thoughtful, less reflexive, more empathetic and more professional
  • list of people’s most-used words
  • ...11 more annotations...
  • stats like follower counts
  • shows subscribers more unusual information such as how often they thank and congratulate people, how frequently they swear, whose voices they tend to amplify and which posts get the biggest reaction and from whom.
  • Every morning the service delivers an email packed with information
  • The goal is to make you act like less of a jerk online
  • The big goal is to create mindfulness and awareness, and also behavioural change
  • here’s a knee-jerk thoughtlessness and lack of empathy that you have because you’re online, because you’re not looking at people’s faces
  • helped me pull back from social networks
  • ThinkUp charges $5 a month for each social network you connect to it
  • growth has been slower than the company had hoped for
  • difficult to explain to people why they might need ThinkUp
  • most of the third-party tools that give feedback about your presence online services like HootSuite are aimed at companies and professional social media managers running online campaigns
ecwesche21

The Fast-Growing, Profitable Market For Kid "Influencer" Endorsements On Twit... - 0 views

www.fastcolabs.com/...rsements-on-twitter-instagram-

Kids

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Teenagers with big social followings are making thousands of dollars pushing brands.
  • "making a thousand dollars a day is by no means unrealistic" for influencers.
  • "It’s great that 16- and 17 year-olds are making $500 a day in revenue
  • ...24 more annotations...
  • Big money is changing hands, much of it to teenagers, which has made this a topic the media has loved to cover.
  • "The way that I started was creating a parody account of a fictional character, which is probably more common than you think."
  • Nikolai is in favor of working directly with companies to build awareness instead of driving traffic to websites and getting paid off AdSense, which he calls unsustainable.
  • Fans respond to originality, live-tweeting events, and piggybacking on trending topics
  • YouTube, Twitter, Vine, Instagram, Pinterest—these are the platforms where you find young buyers waiting to be influenced.
  • Since Facebook makes users pay to reach target audiences, it’s the only major social network not in the mix.
  • Google+ is reportedly at work on AdHeat, a patented system connecting brands with influencers.
  • "Influencers" get paid per tweet or post, or work under contract on campaigns. Some get connected with companies covering multiple platforms, like theAudience, or specialty spots like Big Frame, CollectiveDigital, or Jukin Media, which focus on video creators. Then there’s twtMob for Twitter, theAmplify for Instagram, or HelloSociety for Pinterest. A startup called Niche gives you a customized group of social media "celebrities" who will organically tweet, post, and talk about your products. This isn't canned material made by some agency coming out these kids' mouths. It's them.
  • Twitter has started to quietly reveal engagement numbers for major users, a real metric influencers can use to prove ROI.
  • But while the 16-year-old stars making big bucks are being celebrated, what’s not as well known is that some of this activity is not legal. That’s because in the U.S. the Federal Trade Commission mandates the disclosure of paid or sponsored content. Penalties are in the six figures, but many in the space say there’s still a Wild West mentality at work.
  • On YouTube, Vine, and Instagram, creators are the stars, but on Twitter, the trendsetters are largely parody accounts, which can leave the people running them feeling like the Cinderella of the ball.
  • In 2009 the FTC released guidelines concerning online endorsements.
  • There are more than 50 pages of regulations, but the main takeaway is this: If you’re paid to post online, you have to make it known, and when it comes to social that means including an "s/p" designation (sponsored post), or tags that say #sponsor or #ad.
  • Typically millennials in their teens and 20s, influencers drive engagement—creating tweets, videos, photos, memes that people respond to, share, comment on, or even steal. Originality, wit, and volume posting is key—and so is pulling at heart strings or tickling funny bones.
  • followers and reach are key, but the main criteria hinges on "capturing an emotion or quality in a platform that is meaningful," explains Oliver Luckett, the founder and CEO of the social media publisher theAudience
  • they don’t have to be traditional stars. The fact that they’re relatable, and look and live like their peers actually make them more convincing than Hollywoo
  • With mainstream magazines like Seventeen putting Instagram stars on their covers, commercials using user-generated videos, and brands like American Eagle turning Viners into models, are these the new secret celebs?
  • People feel closer to them because they show up in their feed—they hang on every word and thing they’re wearing
  • it’s a win for teens to work with big companies that line up with their personality, and a win for brands to reach new audiences. "This is the way it’s going."
  • Perlman says back then Disney laughed when they proposed using an online heavyweight as a marketing tool. But in 2010 they convinced Disney to use the electronic musician Pogo to create an official remix for Toy Story 3. They also managed to twist Disney’s arm and sell tickets for the film on Facebook. The video got almost 4 million views and the gambit was a huge success.
  • Taryn Southern has built a following of almost 350,000 subscribers on YouTube, parlaying that success into television appearances, a web series sponsored by Glamour magazine, and a deal with Hot Pockets. Southern, who appeared on American Idol when she was only 18, says she won’t work with brands she doesn’t actually have an affinity for.
  • "Your audience knows—it never works with a brand you’re not passionate about," she told me. "Where I’ve made mistakes is trying to be clear of an integration that doesn’t work for YouTube personalities. If people are being paid on social they have to be honest."
  • "Anyone with 250,000 to 300,000 followers is influential enough to work with,"
  • Content thievery remains rampant, as are selling accounts, and failing to disclose brand partnerships. Eventually the FTC will start cracking down. And what happens when influencers grow up? What will their role be then—will they lose their brand appeal or morph into a new commodity?
ecwesche21

Ello is starting to look more like a business - Fortune - 0 views

fortune.com/...ello-business

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Ello revealed on Thursday that it raised $5.5 million in a Series A funding round. The company also announced that it has become a legal public benefit corporation, or PBC.
  • Ello raised $435,000 in seed funding from Vermont-based FreshTracks Capital in March. Its new Series A round is led by FreshTracks and two Boulder-based groups: Bullet Time Ventures (an investor in Jukely, a live event recommendation service) and Foundry Group (which invested in fitness tracking firm FitBit and crowdfunded apparel retailer Betabrand).
  • It’s worth noting that a number of brands, such as Netflix and Sonos, have created Ello pages. As digital strategist Ben Breier writes, branded content is a form of advertising.
  • ...11 more annotations...
  • Ello has already indicated that it would layer premium services on top of its free network to accomplish this. In an interview, Budnitz gets more specific. “On the iPhone, everyone wants to add an app and customize it for themselves,” he says. “That’s how Ello will work. It’s meant to be very simple, but people will be able to buy small features for $1 or $2 and change theirs.”
  • In essence, Ello’s service will be a puzzle that can be rearranged the way you like—for a price.
  • Ello’s buzz has considerably died down since its sudden popularity in September, mimicking the rapid rise and fall of other new social networks like Path.
  • Budnitz isn’t concerned. “From where I’m sitting it’s not losing momentum at all,” he says. “This is an invitation-only social network. We even closed invitations for a while and intentionally slowed down growth.
  • For us, we kind of thought we’d be where we are now six months from now.”
  • the site still sees on some days 40,000 signups and invite requests per hour
  • Many of Ello’s features are like this—a little bit fun, a little bit hidden.
  • There’s definitely a learning curve and a lot of hidden stuff that you get to learn as you go,
  • Ello will likely remain a network for artists and creative types
  • A look at the most-followed accounts shows mostly designers.
  • Today, a user can have fewer than 1,000 followers and still land in the top 100. That kind of following wouldn’t even put you in the top 10,000 on Twitter
  • ecwesche21 on 22 Jan 15
     
    Funding; Public Benefit Corporation status; not-death?
prigupta31

How Social Networks Are Changing Mobile Advertising - 0 views

www.cio.com/...anging-mobile-advertising.html

Advertising Revenue Advertising Spending Mobile Advertising

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    More than 60 percent of the $6.8 billion expected to be spent on social advertising in the U.S. QUOTE: "'People tend to go on Facebook and mobile platforms the way that people use mobile a lot, which is kind of as a time-waster. You use mobile when you're in line, when you're commuting, when you're waiting for something. It's not what we all use when we're sitting at our desks doing our jobs,' she (Rebecca Lieb) says. 'So it's about not being interruptive, it's about being informative and interesting. It's really a dimension of content marketing, which is the marketing of attraction much more so than it is the marketing of interruption.' Shifting dollars from online or traditional advertising to mobile has taken longer than most expected, says Albright. But the money is flowing now and it will continue to grow as the makeup of advertisers gets more diverse, he says."
ecwesche21

How to Choose the Best Social Media Site for Your Business | Inc.com - 0 views

www.inc.com/...s-to-market-your-business.html

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Picking up your toys and going home is really not the best way to handle the frustrations of social situations.
  • Facebook is right for you... if you are building a community presence or want to reach as broad a network as possible. It is losing some traction among younger users, but with more than 70 percent of online adults actively participating in Facebook, it remains the most popular social media site by far.
  • high level of engagement.
  • ...14 more annotations...
  • may not provide the most effective medium for your business message.
  • LinkedIn is right for you... if you are in B2B
  • most users are in work mode on LinkedIn so it is optimal for peer networking and industry-specific information
  • Pinterest is right for you... if you are in a highly visual industry
  • deeply interested in a subject that can be visually represented
  • particularly appealing to "information junkies"
  • As with Facebook, Twitter is more effective when it is a two-way platform in which you respond to and engage with followers
  • visual aspect to what you do
  • Given Instagram's appeal to specific ethnic segments and its popularity among urbanites
  • Tumblr, which tends to attract a younger and less affluent audience overall
  • BI also looked at Google , which it found to be very male-dominated
  • 71%+ +
  • 18% + +
  • 17% + + +
ecwesche21

Has social media reached its saturation point? | Cision - 0 views

www.cision.com/...a-reached-its-saturation-point

Saturation

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Most of the big social networks such as Facebook, Google+, Instagram and Twitter continue to gain users, but the growth rate has become sluggish of late, raising the question of whether social media has reached saturation point.
  • While Facebook remains the most populous social media platform with  the largest concentration of consumers in one space, its largest demographic comprises 25-34-year-olds (26% of users).
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